Electricity Supplier: Unique Products And Zero Inventory Are The Secrets Of Winning.

According to recent reports from foreign media, one is Southeast Asia.

Established

Life

Platform Zilingo has been born.

"We have over 1500 sellers in Thailand and Singapore, mainly in sales of clothing, accessories, bags, shoes and cosmetics, facing about 500000 of the world's users," said founder AnkitiBose.

Shopping out of an e-commerce platform

It is understood that the cause of the creation of the electronic business platform is a holiday. When AnkitiBose shopping in Bangkok, she found that several small and medium-sized enterprises in the region had very good products.

But although this is a huge market, and people from other parts of Southeast Asia are shopping here, there are few other providers except Facebook.

Therefore, Ankiti and her friend DhruvKapoor discussed the establishment of an e-commerce platform after work, a technology driven, focusing on scalability and localization of consumer Internet business.

Ankiti explains: "we also agree that Southeast Asia is a perfect market. We have a clear first mover advantage, which is why we finally traveled around the region and concentrated on this market."

Zilingo's earliest team members are two founders' family and friends. But until now, Zilinggo has taken root in four countries such as Bangkok, Singapore, Jakarta and India (Bangalore).

Ankiti said: "we have five countries in our team. We serve three different markets and work in three time zones.

This can learn a lot. The overall atmosphere of the company is very interesting, which combines youth and diversity.

Zilingo's Thailand team

Fierce competition in Southeast Asia's electricity supplier market

Southeast Asian market is huge.

Zalora is considered to be one of the largest fashion business platforms in the region. The fast-growing Internet Co is also reportedly selling their business in Thailand and Vietnam.

Zalora claims that by the end of 2014, they had visited more than 17 million of the ASEAN countries every month and received more than 238 million of their funds.

In fact, there are many other competitors in the Southeast Asian market: Ava has entered the Philippines market, while Chon.vn is Vietnam's largest fashion business portal. There are also Dressabelle such as FatFish investment, Pomelo of JungleVentures investment, VIPPlaza invested by YJ capital company, Maskoolin of IndraDjokosoetono investment of blue bird group, 8Wood and 8Wood.

Zilingo's India team

Smaller sellers and local entrepreneurs usually use Facebook to do business with Line.

A report from TechCrunch claims that in Thailand, social networking sites such as Fcacebook and Instagram have reached GMV (paction volume) of 510 million dollars, accounting for 1/3 of Thailand's electricity supplier turnover.

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Unique products and zero inventory are the secrets of winning.

Ankiti believes that most of the giants in this market are integrated e-commerce platforms or stock based companies.

Similarly, platforms like Facebook, Line and Instragram will not be restricted to buying and selling.

She added that Zilingo is one of the few platforms that can reach thousands of small fashion sellers and unique products they sell, but they do not have their own stocks.

Ankiti explains: "this makes our APP very popular, and also makes our business profitable.

And I want to say that with the market competition, unless you can fundamentally distinguish your products, you can retain your customers (buyers and sellers) - otherwise, once the initial atmosphere is gone, it is impossible to keep your customers interested in your business.

With the localization of Zilingo's language and currency and the establishment of cross border logistics framework, Ankiti finds that these small shops are crossing their traditional boundaries.

At the same time, buyers can also use various functions on the platform, such as online communication, wish list, suggestions and image search.

Zilingo follows the general market model in charging mode and receives commissions from sellers after each successful paction.

Before the paction is successful, the seller can make free use of all functions such as payment, marketing, order management, inventory, cataloguing and pricing.

The monthly growth of 40% is the fastest growing electricity supplier in Southeast Asia.

Zilingo claims that the company has more than 1500 small businesses and more than 500 thousand buyers, growing at a rate of 40% per month, and is one of the fastest growing e-commerce enterprises in Southeast Asia.

Bello, a store that has been selling on Zilingo since 2015, said that the platform helped them get more orders, and their revenue doubled, which in turn gave them a budget to expand their business.

Zilingo raised $1 million 880 thousand seed capital from Sequoia Capital, BEENEXT venture capital TeruSato, Freecharge's company Shah and SandeepTandon.

TeruSato, BEENEXT's venture capital, said Zilingo is one of the fastest growing e-commerce platforms in Southeast Asia.

While achieving growth, they can also maintain very healthy business indicators.

They are trying to prove that the economic benefits of growth and health can coexist.

"We are trying to develop new markets outside Singapore and Thailand this year and start selling as many products as possible to more Southeast Asian countries," Ankiti said.