Luxury Brand LV Announced That It Will Start Developing Perfume Business.

Luxury brands in France

There are many categories of products, including clothing for men and women.

Bags, sunglasses, watches and jewelry, brand is also developing various art projects.

It has become one of the most active luxury brands in the world. Recently, the brand announced that it will start developing perfume business.

LV is a brand with long-term vision. When LV announced its brand to become a travel brand, the industry has already guessed that LV's business will expand to all aspects.

LV recently held a gathering at the brand new perfume headquarters, and at the Party announced that the outstanding perfume Jacques Cavallier-Belletrud has already produced a unique perfume belonging to LV, and this perfume will be officially launched in September.

LV chairman and CEO Michael Burke said that this is not just a simple perfume. For brands, the first step is to get trade opportunities. Perfume itself is a kind of trade. LV has introduced four different perfumes between 1920s and 30s, so now the company wants to run perfume trade again.

However, today's perfume industry is very competitive. It seems that every fashion brand or lifestyle brand, even celebrities will introduce perfume.

There will always be some entry-level perfume for the middle class consumers in the perfume industry, which will further lead consumers to buy luxury perfume. This has become an open secret for the industry, and its purpose is only to enhance the company's profits.

According to sources, LV has acquired the ownership of Glass, the perfume capital of Provence, France. The perfume technology of the town can be traced back to seventeenth Century, and the perfume produced in this town is well known.

Among them, Les Fontaines Parfum e es, which was built in nineteenth Century, became the most famous building in the town.

Therefore, the source pointed out that the price of perfume launched by LV will be on the high side.

Although today's Glass town is not as elegant as it was then, once acquired by LV, it will soon return to its former glory.

And CEO Bernard Arnault attaches great importance to the recovery project.

Last week, the spring of fragrance opened again. After the renovation of LV and the addition of new technologies, the fragrance garden became more attractive.

Michael Burke said that the company just did something that should have been done. No matter in any department, the company will do the best thing.

The Belletrud family's third generation successor, Jacques Cavallier-Belletrud, has become the key to the new perfume of LV. The Belletrud family is famous for its flower fragrance and its unique ingredients.

Jacques Cavallier-Belletrud is the new director of perfume Department of LV. With the completion of the new perfume headquarters, LVMH group's brand perfume Dior Christian Dior's Francois Demachy will also be temporarily pferred to Glass.

Perfume is now a smart move for LV, because LV has a long history of perfume, and consumers can call it "perfume heritage". But Michael Burke prefers to call it the origin of perfume. He pointed out that when people want a pair of top-ranking custom shoes, they will choose to go to Italy's Venetian, because Venetian is the most famous shoemaking area in the world. When people want a good watch, they will go to Geneva; and if they want a good perfume, they will definitely choose Glass, which is the origin problem.