Russian Clothing Brand Invaded Asian Market By Unique Design
It is understood that with the decline of ruble, imports
clothing
Shoes and accessories are too expensive to give local manufacturers more room for development, especially low price products.
Therefore, under the overall stagnation of the Russian clothing and footwear market, Russian domestic clothing brands adopted an anti crisis strategy to reduce product prices or pfer production equipment from China and Southeast Asian countries to Russia, because their domestic labor costs were greatly reduced.
The call of the Chinese market
China, Bangladesh, India, Pakistan, Sri Lanka and Vietnam are generally regarded as the world.
Garment manufacturing
Center.
But now these countries also form a fast developing consumer market, which provides great opportunities for foreign clothing brands.
According to market research, Asians in 2018
clothing
Spending on shoes and shoes is expected to reach US $920 billion.

Among them, the Chinese mainland market will account for about 1/3 of the total.
clothing
Demand comes next to Hongkong, Japan, South Korea, Indonesia, India and other Asian countries.
"No matter from a single national market or from the purchasing power of consumers, the Asian market is very diverse," said Timur Nigmatullin, a financial analyst at FINAM group.
"In Asia, China has the largest number of potential consumers in the Chinese market. Although the economic development is slowing down, the stability of the RMB value has led to an increase in consumer demand."
Expansion to Asia
In the past few years, some Russia
Clothing brand
Chain stores have been opened in Asian countries.
Sportmaster, Russia's largest sporting goods retailer, began expanding to Asia a few years ago.
Sportmaster group announced the "Asian expansion" plan in 2013, and Sergey Agibalov, group manager, said the company is preparing to use China as a potential market because it is geographically close to Siberia and the Far East of Russia, and also because the company has started production in Chinese factories.
Sportswear
。
During the 2014-2015 years, the sales volume of the Russian domestic market dropped sharply. Sportmaster group opened 12 Sportmaster brand chain stores in China and 19 O 'STIN brand chain stores (Sportmaster group's brand, the main middle end casual wear).
According to Sportmaster sources, China is the most attractive market in Asian countries.
"It is a large and rapidly developing market, and we must compete with global brands," he said.
In addition, compared with other Asian markets, entry to China is less hindered.
"Sportmaster currently has dozens of retail outlets in China.
Obviously, their expansion strategy is very successful. In 5 years, the company's chain stores in China are larger than their own counterparts.
Retail store
It's bigger, "Nigmatullin said.
Russia's Carlo Pazolini group has been producing luxury high-end shoes and accessories since 1991, and now has pferred 70% of its manufacturing business from Europe to China.
Open in Beijing
Exclusive shop
And announced that more retail outlets will be opened in China.
Focus on India Market
In January 2016, Vladimir Yevtushenkov, President of Russian enterprise AFK Sistema, said the company's
Latest fashion
Concept Group, a retail asset, has established a partnership with India Tata group, which was recently launched by Tata group.
Electronic business platform
TataCliq sells "made in Russia"
clothing
。
According to AFK Sistema insiders, although the company is very interested in the Asian market, but
retail
There is no very clear strategy for expansion.
The cooperation between Concept Group and India e-commerce platform is regarded as a pilot project, which will determine the further development strategy of the group.
In 2014, Sistema acquired a stake in Concept Group 40%.
Another Russia
Clothing brand
SELA has successfully entered the India market.
The company sells its brand clothing online through cooperation with the two major e-commerce platforms (Amazon and Myntra).
"We are very interested in the Asian market.
India is a fast developing market, attracting a lot.
Retailer
Just like China attracted many foreign companies ten years ago, "said Julia Zefirova, head of SELA corporate relations.
"T-shirts with Russian themes are very popular in India."
SELA does not distinguish the brand positioning in the Russian and India markets, although the brand adopts different pricing strategies in terms of pricing.
In Russia, SELA takes the middle and low price; in India, it chooses the price of mid end products.
Undetermined advantage
Timur Nigmatullin, a financial analyst at FINAM group, believes that the expansion of Russian brands to Asia is in line with the trend forecast of experts.
"In the near future, more Russia Company will enter the Asian market.
Their biggest advantage in these markets is their old partnership with local manufacturers, and the excellent way of doing business, "he added.
However, Fashion Consulting Group CEO Anna Lebsack-Kleimans does not think.
Russian apparel
Brand has great advantages in Asian market.
"Russia's large scale
Clothing brand
Manufacturing equipment in China and other Southeast Asian countries can help reduce logistics costs and sell products to Asian markets at lower prices, "she said.
"But it did not make them more competitive than local brands, only to make them competitive."
Lebsack-Kleimans said most local brands in the Asian market have very loyal customers.
Russian brands can attract Asian consumers by providing superior designs, original "European style" or unique retail formats.
Russia
Street brand
Gosha Rubchinsky is such a successful example.
This street from Russia.
Clothing brand
It successfully integrated high street fashion design with street culture full of Eastern Europe, bringing fresh feeling to Street Fashion.
- Related reading

The "Chinese Dream World Wind" National Costume Design Competition Will Be Held As Scheduled.
|- Market network | Marketing Method: National Brand Is Torn A Crack In International Monopoly.
- News and information | Turkey Textile Exporters Prepare For Suspension Of Export Protest
- News and information | In July 2008, Vietnamese Clothing Exports Amounted To US $930 Million.
- News and information | Traditional Spinning And Weaving Industry Is Brilliant.
- Exhibition | China Home Textiles And Accessories Exhibition: Wind Direction And Windows
- Exhibition | Waking Up Industry To Fashion Industry
- News and information | Winter Clothing And Textile Industry: Innovation, Upgrading And Social Responsibility
- News and information | Market Prospect Of Home Textiles Stores
- News and information | In The First Half, Xinye'S Textile Net Profit Increased By 0.53% Over The Same Period Last Year.
- News and information | Convective Textile: Read The "Festival Of Cotton"
- The Recent Decline Of Cotton Fabric In The Traditional Chinese Textile City Market
- Recently, China'S Textile City'S Cotton Market Has Been Increasing.
- At Present, Most Of The Household Textile Products In China Are Far From The Requirements Of The New Standard.
- Governments In Various Clusters Should Intensify Efforts To Promote The Six Pformation Of Industrial Clusters.
- Hubei Province'S "One Belt And One Road" Industry Organized By The Provincial Commission Of Letters Has Been Held In Han Dynasty.
- The Quality Of Children's Shoes Or Clothing In Guangxi Is All Very Worried. The Pass Rate Is Only 20%.
- Guangzhou International Shoes Exhibition - Leather Shoes And Shoe Machine Exhibition Will Be Held At Pazhou Exhibition Hall, Guangzhou.
- BELLE: Revenue And Profit Will Not Be Reversed In The Next One Or Two Years.
- From Entity To Electricity Supplier, Fashion Industry Is Coming Out.
- Jinjiang International Shoe Spinning City Phase 1 Completed Successfully.