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    China'S Textile Industry Meets Bottlenecks And Overturns Traditional Wholesale Mode

    2016/6/15 14:01:00 50

    ChinaTextile IndustryWholesale Mode

    The "national development plan for 13th Five-Year" put forward that we should persist in demand, lead and supply.

    innovate

    We should improve the quality and efficiency of supply, activate and release effective demand, form a highly efficient cycle of interaction between consumption and investment, demand upgrading and supply upgrading, and enhance the development of new kinetic energy.

    As an extension of the textile industry chain, the professional market should respond to industry development needs and policy guidance to build its core soft power.

    In terms of market demand, personalized consumption needs to be met urgently, and the short board of rural and poor population needs to be filled urgently.

    In the process of urbanization and new industrialization, one hundred million rural residents will be converted into urban residents during the "13th Five-Year" period. The consumption of clothing for urban residents in 2015 will be 1705 yuan / person, which is three times the gap of 574 yuan / person for rural residents. This will result in a 160 billion yuan increase in clothing consumption. In 2015, the per capita clothing consumption expenditure is 1164 yuan. According to the average annual growth rate of 6.5%, the improvement of people's living standard in 2020 will bring about an increase of 660 billion yuan in total clothing consumption.

    At the level of industry development, the current

    Textile industry

    Faced with two direct challenges, on the one hand, changes in the market environment and the weakening of market demand, on the one hand, from the cost of increasing paction costs, taxes and fees, labor, land, funds, energy, logistics and exchange rate and other enterprise production costs.

    The deeper challenge is that China's textile industry, after many years of rapid development, has "investment driven" and "export oriented" dominated by comparative advantage and late development advantage.

    Development mode

    Difficult to continue, the textile industry must enter a new stage of market orientation, structural adjustment, innovation driven and green development, and we need to find new kinetic energy for the development of the industry.

    Focusing on the task of "three down, one down and one subsidy" put forward by the central economic work conference, the textile industry has become the focus of steady growth, structural adjustment, pformation and upgrading, reducing production and efficiency. The 2016~2018, a special action plan for improving consumer goods, has been drafted and put forward four basic principles of innovation driven, market oriented, classified guidance and coordinated development.

    Innovation and development should be the fundamental driving force for the pformation and upgrading of the textile industry. It can meet consumer demand, optimize the cost structure and promote sustainable development through technological innovation, cultural creativity, management innovation, business model innovation and supply chain collaborative innovation.

    More specifically, cost control and quality management are the foundation, product design and business mode are the guarantee, consumption safety and environmental friendliness are responsibilities, consumption orientation and life style are the objectives.

    For the professional market, the essence of the competition between the traditional mode and the modern mode should not be a contest between "do more and sell more". It is not just a contest between "doing well and selling well". The successful modern professional market mode, while exploding consumption, should be set up according to the function of combining social welfare and industrial value to achieve value realization.

    In recent years, the fifth generation professional market, which integrates cluster procurement, commodity display, e-commerce and intelligent logistics, has begun to emerge. It is a comprehensive service platform based on the professional market. On the one hand, combining traditional business with electricity providers can help more wholesalers successfully start business, lead merchants to successfully pform, and cultivate more Internet users, so that the industrial layout is more reasonable and the distribution of formats is more mature.

    On the other hand, we should combine production innovation with service innovation to better optimize the production process of manufacturing industry, improve the business mode of manufacturing industry, meet the needs of individuation, reduce the cost level, and promote the pformation and upgrading of the traditional mode while increasing the number of jobs.


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