Quanzhou Shoes And Clothing Enterprises Have Made A Big Step Towards "Intelligent Manufacturing".

After three years of high inventory prices, this year, Quanzhou sports shoes and clothing enterprises have ushered in the general recovery after "de chemical".

In addition to benefiting from the vigorous pformation of channel terminals, all brands have important relationships with technological innovation.

From extensive traditional manufacturing to high-tech manufacturing, Quanzhou shoes and clothing enterprises are stepping up their efforts to build up a new era of intelligence.

This is evident from the announcement of the annual report on the Hong Kong stock market sports brand. Many brands have emphasized the achievements in technology research and development.

According to Chen Youcheng, vice president of XTEP footwear products, XTEP has created a high technology soft pad through Dow's VORALAST- polyurethane memory materials technology.

This technology is commonly used to create the core components of memorable shoes.

This VORALAST- polyurethane memory material molecule is always adjusted when it is under pressure, and it fits the foot contact surface in all directions, so that the pressure is evenly dispersed. This can reduce sliding friction, better protect feet, prevent feet from blistering, and relieve heel pain.

XTEP soft pad technology also correctly identifies runners' landing styles, and protects their feet according to their feet.

According to statistics, 90% of people have different sizes of left and right feet. XTEP soft pad skills help moderate adjustment and effectively improve the wearing problem.

Compared with the traditional insole material, the soft pad has smaller density, weight reduced by 20%, and the compression ratio of the insole is reduced by 20%, which is more durable.

XTEP's current cooperation with Dow Chemical will be the first and only sports brand in the world to use Dow polyurethane material to insole.

This cooperation, XTEP not only regarded Dow as a raw material supplier with soft cushions, but also for the first time joint research and development for the comfort degree of lifting shoes and Dow. The two sides also launched the footwear joint suspension tag, and the two sides will jointly hold a series of new product promotion activities in the future.

Mr. Glenn Wright, global president of Dow polyurethane business, also said that a pair of comfortable and soft running shoes can make consumers better experience the health and efficiency of sports and leisure.

Dow is pleased to work with XTEP to bring Dow's advanced comfort technology to Chinese consumers.

"In the future, we look forward to working with more Chinese brands to provide Dow's innovative flexible polyurethane foam solutions to create a healthy and comfortable lifestyle."

He said.

Cooperation with Dow chemistry

In recent years, one of the technological innovations has been stepped up.

In order to inject more professional attributes into the product, XTEP has invested a lot in the research and development of running products.

Chen Youcheng also revealed at the signing site that the XTEP building, which is completed this year, will build the most advanced running laboratory in the country, and there will be many fantastic technologies in the laboratory.

PEAK also stressed that the upgrading of product technology promoted sales promotion.

In 2015,

The professional basketball shoes made by Howard, Parke and other star players won the market praise once they were launched. Although the price is more expensive than ordinary shoes, the sales volume is still soaring.

Drawing on the successful experience of basketball promotion, PEAK has also gained a lot in the research and development of running products.

In order to match the 34 professional and grassroots running activities carried out in the past year, PEAK has made rapid progress in its product changes. Last year, it launched arrow five, Skywalker, S-PAD, Yue run three generation and rhythm five.

New products, which fully cover different needs from professional athletes to light users, have become the fastest growing category of PEAK in 2015.

XTEP group also stepped up its efforts to enhance the professional functions of its products last year.

Its annual report points out that the popularity of functional sports products has increased the income of footwear, clothing and accessories.

In addition to the "power nests", "shock absorption" and "air energy ring" running series, shoe soft shoes include soft cushions, aromatic technology, immortal shields and XTEP ice technology.

In terms of clothing, in addition to the main technology "X-S.E.T. XTEP elastic technology", "ice technology" and "cool dry technology", the United States introduced DuPont TM Sorona natural biomass fiber.

At the beginning of this year, the performance of Hong Kong stock listed sports brands surrendered last year, all of which emphasized the achievements in technology research and development.

Anta's 2015 earnings analysis pointed out that technological innovation has become the biggest driving force for Anta's strong growth.

In 2015, Anta's R & D cost accounted for 5.2% of the cost of sales. R & D accounted for an increase of 0.9% over the previous year, the first in the industry.

In 2015, sales of Anta sports shoes exceeded Nike, reaching 40 million pairs.

Among them, the innovative products of science and technology have become new driving forces for growth. For example, the latest development of technology, technology, outdoor claw technology, far-infrared thermal insulation technology, ice skin III technology, sports energy technology and so on all have very good market performance.

In addition, Anta has introduced an unprecedented five drive to control technology basketball shoes. The technology can also increase the friction, stability and speed of basketball players, especially the point guards. At present, the proportion of innovative products in Anta's overall sales is 30%, and the profit ratio is 50%.