Antarctica Set Up A Wholly Owned Subsidiary To Acquire 95% Stake In The Cartier Crocodile Brand.

Limelight

There are new moves.

In June 15th, the Antarctic electricity supplier announced that it would set up a wholly owned subsidiary to acquire a 95% stake in Cartelo Crocodile Pte Ltd (hereinafter referred to as CCPL) with 593 million 750 thousand yuan in cash.

According to the announcement, CCPL has "CARTELO".

There are 168 related trademarks, including CARTELO and crocodile charts.

Cartel crocodiles, Cartier and figure.

These trademarks are registered in China and have the right to be used in China.

CCPL authorizes the operator to use the CARTELO brand and collect royalty, allowing it to operate on a product category or multiple product categories.

At present, CCPL has authorized men's clothing, underwear, sports and leisure outdoors, leather shoes, leather goods bags, bed products, glasses, stationery and other categories to carry out business.

CCPL's business model is similar to the brand licensing mode of Antarctica.

Speaking of the acquisition, Antarctic electricity supplier stakeholders believe that CARTELO and other brands have great popularity in China, and have an excellent supplier and distributor team, which has great potential for development. Antarctic electricity supplier and CCPL have a very deep agreement with their business philosophy and development mode.

In recent years, the Antarctic electricity supplier has been cultivating the "South Pole" brand, creating an e-commerce service platform, expanding the category map, extending from underwear to children's wear, men's clothing, women's clothing and home textiles, and so on.

The Cartelo brand has been dabbling in men's wear, underwear, sports and leisure, leather shoes, glasses, bed products, stationery and other fields, and matches with the Antarctic electricity supplier in the business development strategy.

Antarctic electricity supplier is also building and developing the electricity supplier park to build the supply chain infrastructure. In addition to continuing to serve the brand of the south pole, there will be more capacity to provide services to other suppliers and distributors.

As the announcement said, after the acquisition, it can better enrich the brand system of the company, which is conducive to giving full play to the brand operation and maintenance ability of the company, further expanding the product level of the company and enhancing the brand image of the company.

It is reported that CCPL has an annual operating income of about 35 million, and women's clothing, children's clothing and other categories and authorized suppliers and distributors have not yet been fully developed. There is huge room for development, which will bring higher returns to listed companies, with an annual revenue of 3000-10000 yuan.