"Design +": The Breakthrough Point Of Supply Side Reform Of Fashion Industry

June 16th, the twenty-third Haining China

The opening ceremony of the Expo was held in Zhejiang Haining Convention and Exhibition Center.

Marks the official opening of the Expo.

The Zhejiang Leather Fair was hosted by the people's Government of China, the China Council for the promotion of international trade, the China Light Industry Federation and the China Leather Association.

The support of the association is undertaken by the Zhejiang Council of the China Council for the promotion of international trade, the Jiaxing Municipal People's government and the Haining Municipal People's government.

During the Haining leather Expo, famous entrepreneurs from home and abroad,

The leaders of fashion buyers, government and trade associations gathered in Haining to explore the trend and the trend.

Under the background of comprehensively promoting the supply side reform, the current Haining leather Expo, with the theme of "design +", has brought a series of new surprises and development momentum to the industry.

Innovation + vitality: the source of fashion is the strongest voice in the industry.

The Haining China Leather Fair, which originated in 1994, is one of the oldest, the highest specification and the most influential national fairs in leather and fur industry.

The development tenacity that lasted 23 spring and autumn years made it known as the "non fatigued" leather Expo.

The twenty-third Haining China Leather Fair continued from March 2016 to October. The opening ceremony of June 16th and the series of activities extending to June 21st are the essence of the "Golden Week".

The overall confidence under the new normal has promoted the pformation and upgrading of the industry in the downward trend of the economy and deepened the reform of the mode of operation of the industry. The Haining Leather Fair of China held the annual China Haining leather fur annual award ceremony. The ten awards of the annual artisan Spirit Award, the annual brand award, the annual design award, the annual Innovation Award, the annual fashion award, the annual development cooperation award, the annual International Cooperation Award, the annual integrity award, the New Year Award and the annual electricity supplier award were awarded. The nineteenth "real leather logo Cup" China International leather and fur garment design Grand Prix gold medal was awarded to encourage the enterprises to make significant contributions to the leather industry's innovation and development this year, thus promoting the leather industry in China to condense new energy and create new brilliance in the current situation. To boost the leather industry in "

As the "vane of Chinese fur fashion", every fashion exhibition launched during the Haining leather Expo is the focus of leather fashion.

During this year's leather Expo, professional audiences will be able to observe the fashion trend of 2016/17 China International leather and fur garments jointly sponsored by the sponsor and The China Academy of Art.

After more than half a year's collection, research, design and development, and gathering resources from all sides, the conference will be extended in a completely new form, with the theme of fine tuning, recall, fun and absence, fully respecting the original spirit and starting from costume design.

Regardless of fashion trends, fabrics, patterns, processes, and colors are conceptual, leading and forward-looking. They can pform achievements into application and draw lessons from enterprises and markets, so as to achieve a real sense of trend publishing.

In addition, as the highlight of the Haining leather Expo since then, China Leather Fashion Week is also an important activity for the industry.

This year's fashion week, Italy's famous fur designer, FLORENCE MODE, SOLETITI, will bring the traditional handmade leather products of Italy to the original "international fan". Some famous designers such as Liu Sicong, Li Kun, Ye Qian and so on bring original fashion works, more local fur and private custom concept landing, bringing fashionable and noble fur accessories and fur underwear, and personalized high-end mint, python skin, crocodile skin and other special leather high-end fashion accessories and fashion accessories.

This year's Haining China leather fur clothing exhibition has a total area of nearly 10000 square meters. At present, dozens of enterprises from Italy, Turkey and the main leather and fur industry cluster of China have decided to participate in the exhibition. Among them, there are 6 Italy brands and 6 Turkey enterprises. Under the background of domestic and foreign industries suffering from "low level", Haining China Leather / fur clothing exhibition has been sought after by many enterprises, which illustrates the influence of Haining as an industry highland at home and abroad.

In addition, the 2016 China Haining International Exhibition of fashion industry will also be held in the same period.

This fashion industry exhibition takes design as the core. Through the driving force of design, the raw materials will be closely linked with the needs of consumers. The exhibition will restore the life scene with "creation" as the theme and the work site with the theme of "watching the heart". It will gather in Haining based on fashion dress, fashion home, fashion original design, and fashion and creative life. It will effectively build a business negotiation and exchange platform, and promote the pformation of pillar industries such as leather and home textiles in Haining.

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Feast of thought: summit and Forum

2016 China Zhejiang leather industry development forum, 2016 China Haining fashion industry forum, micro business summit forum, design trend Summit Forum, supply side reform and financial innovation and development forum and other forums form another "scenic line" of Haining leather Expo. Many "big coffee" from the domestic leather fashion industry will realize the collision of wisdom around the forums and conferences, and offer another feast for the industry.

"Design +" thinking runs through or integrates relevant forums:

For example, the 2016 China Zhejiang leather industry development forum, with the theme of "new normal fashion and new fashion", is deeply discussed and exchanged around the leather industry in the new historical development period, such as intelligent manufacturing, brand promotion, fashion innovation and cultural dissemination.

2016 the fashion industry forum in Haining, China, specially invited NCS vice president of color, the general representative of the French women's Garment Association in China, luxury goods and lifestyle travel columnists, and other guests at home and abroad to explore the creative trend under the design trend from various levels such as materials, methods and products.

In the design trend Summit Forum, Professor Wu Haiyan, the famous designer, will publish the research results of 2016/17 leather fur design trends from the perspective of philosophy, and invite relevant guests to talk about the new trend of buyer trend and business mode and how to raise the level of buyers.

Sharing economy, community economy and net red economy are the hot topics at present. In the online Red Summit Forum held in June 18th, CEO, Fu Lei, Alibaba business school special advisor, founder of fast micro marketing Li Chunbo, network Redstar, pioneer of e-commerce, and other guests will focus on the micro business development trend in 2016, net red economy and micro business innovation mode.

The fashion industry summit forum takes the three elements of "life", "tide" and "future" as the research direction, and explores the design trend to lead the fashion lifestyle in the future.

The dynamic complementarity of life exhibition and professional communication brings Haining people a tidal current and sensory experience, guiding people to think about the way of life in the future, stimulate cooperation among different industries, and promote industrial pformation and upgrading.

"When we look for a warm and new outlet in the industry, it is valuable to sit down and argue."

Because the era of "courage + luck" can make big enterprises has long gone, and now we need to use wisdom, creativity, design and new thinking to achieve breakthroughs.

Whether it's Haining China Leather City or Haining Leather Fair, it is willing to build a big platform for the leather and fashion industry at home and abroad.

The vice chairman of the China Leather Association and chairman of Haining leather city of China have said so.

"Design +": the breakthrough point of supply side reform of fashion industry

"Whether it is to promote fur clothing in the early years or to vigorously promote the" design + "strategy in recent years, to a large extent, it reflects the inherent demand of the leather industry in China to push forward the supply side reform.

As an industry promotion platform, the Leather Fair should also take "design +" as the breakthrough point to promote the supply side reform of leather fashion industry.

There is no law.

For China's leather industry, the supply side structural reform with emphasis on capacity, inventory, cost reduction and compensation board is undoubtedly of great practical significance. Only by implementing the above reform can the traditional leather and fur industry really become a leather industry.

For fashion industry, design is the core power source. Under the guidance of fashion design forces, relying on a solid and agile small and medium-sized enterprise system, we can create a leather fashion industry chain full of new connotation and new vitality.

It is also based on the above reasons that the theme of "design +" of the Haining Expo is particularly noticeable.

Li Yuzhong, executive vice president and Secretary General of the China Leather Association, pointed out in his speech that in the face of the new normal, the development of China's leather industry needs new breakthroughs.

To cultivate the craftsman spirit of excellence, increase variety, improve quality and create brand ", the supply side reform has provided us with the development path of" reject homogenization and realize differentiation ".

Haining, as an important force in China's leather industry, has made many fruitful explorations in this area. The Haining Leather Fair with "design +" as its theme has become a national celebration with distinctive features, prominent themes and far-reaching influence.

It is believed that today's "2016/17 China International leather fur garment fashion trend" and the next "China Leather Fashion Week" series will surely bring us another surprise.

The "design +" strategy has been comprehensively deepened during the current Haining Expo.

For example, the trend of China's international leather and fur clothing has been published by Professor Wu Haiyan as the master plan, absorbing the latest design trend and integrating the international resources of Copenhagen fur.

This year's Haining China Leather Fashion Week has increased the proportion of designer and designer brand shows. The famous designer of China, Li Kun, the fashion week publisher of New York, Hongkong design prodigy, designer Liu Sicong of the goddess's new clothes, famous young independent fashion designer, and cross border Shenjiao Ye Qian will show their talents on the stage of fashion week.

The gold prize winners of the "leather logo Cup" China International leather and fur garment design Grand Prix will be directly signed as the original plation designer, becoming the fresh blood of China leather fashion "design +" strategy.

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Even the discussion forum of red economy has naturally integrated into the "design +" - how Internet Celebrities and fashion celebrities attract fans and enhance their popularity. It is inseparable from the effective supply of creative ideas and designs in the industrial chain.

In addition, the pformation of leather and fashion industry with actual effect is also a major feature of the Haining leather Expo. The "show and Exhibition integration" has created the exclusive mode of "watching show + ordering", and "seeing trends and placing orders" has achieved seamless connection between design creativity and market.

Insiders said that all sectors of the economy experienced difficulties in selling sluggish and declining profits under the downward cycle of the economy, but the reason was supply side contradiction.

To solve this problem, the industry must adjust its structure in time for the great changes in the preferences and habits of the terminal consumers.

As leather and fur clothing enter the consumption era of individuation, customization and light luxury, the traditional production mode will become more and more difficult to continue. Only by relying on the strength of design and originality can the industry upgrade.

It is gratifying to note that the Haining China Leather Expo with "design +" as the theme is reflecting the endogenous driving force for leather and fur industry to carry out the supply side reform.