Desanto, A Japanese Sports Equipment Manufacturer, Has Established Joint Ventures With Anta Sports.

Large sports equipment manufacturers in Japan

(DESCENTE) plan to take its own three years in March 2019.

There are 100 retail stores in China.

Unlike the 500 foreign swimsuits and golf product boutiques operated by Descente's foreign subsidiaries in China, these new stores will be a large store run under the Descente brand and provide a range of products.

The company plans to set up shop for street shops and shopping malls at the same time, providing functional sports equipment for golf, skiing, running and triathlon, as well as daily fashion sports equipment.

In order to promote this plan, Descente and Chinese sports equipment giant

Sports joint venture to establish a joint venture, the company temporarily named Descente China, the company has raised 250 million yuan (38 million U.S. dollars), Anta subsidiary invested 6, Descente invested 3, Japan Trade Inc China Itochu commercial contributions 1.

Descente and Anta will share sales channels and cooperate to find store locations.

Starting in late August, Descente will open 4 or 5 retail stores in Northeast China.

After that, Descente will also open stores in some major cities like Beijing, Shanghai, Dalian and Chongqing.

Masatoshi Ishimoto, chairman of the company, said that China's sports equipment market is very competitive and faces additional challenges from counterfeit products.

I believe that by working with local sports equipment manufacturers, Descente will be more comfortable in resisting counterfeit goods.

The company's total sales in China in fiscal year 2015 amounted to 22 billion yen ($207 million), and it plans to double sales.

Descente is rapidly expanding its business in overseas markets.

In addition to its expansion plan in China, the company is busy opening up golf clothing stores in South Korea.