Han Du Yi House: The Chief Eco Operator Of Korean Brand

Not long ago

At the investor day conference, Ali CEO Zhang Yong also said that Ali has changed from the 1 version of the electricity supplier to the 2 balanced version of the industrial ecosystem.

This is Ali's ecology.

And in the electricity supplier industry led by Alibaba, there is also an enterprise constantly practicing its ecological operation, and based on this, it has contributed a large number of first-class customers to the vast number of Chinese consumers.

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This eco operator is

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In June 14th, Xu Xizhong, director of BLACK YAK from Korea, once again met Du Tingguo, co-founder of Korea's clothes house.

At the beginning of the month, Du Tingguo was on a business trip in South Korea, and Xu Xizhong had visited. The two sides made a simple communication about the future development of BLACK YAK brand in China.

In the eyes of Xu Xizhong, Du is a steady, intelligent and free and easy person. "The moment of meeting is like a friend for many years. We think of the direction and mode of operation of BLACK YAK in China."

The conversation at the beginning of the month made Xu Xizhong realize that the brand eco operation of Han Du Yi she is the urgent need of BLACK YAK.

So in June 14th, Xu Xizhong came to Ji'nan with all the hopes of BLACK YAK.

BLACK YAK, the first outdoor brand in Korea, was founded in 1996, symbolizing trust and challenge, representing the highest and latest technology and design concept in Korea.

In 1999, BLACK YAK was highly praised by former Korean President Kim Dae-jung.

In the same year, BLACK YAK entered the Chinese market and opened its first store in Beijing, filling the gap of domestic outdoor functional products.

In 2010, BLACK YAK officially entered Tmall mall.

"BLACK YAK has achieved the first place in Korean outdoor brands, but in the face of the huge Chinese market, we think we have greater potential for development." Xu Xizhong said, "with the continuous development of Alibaba and other online platforms, and the deepening of China's e-commerce industry in the field of consumption, BLACK YAK has time to make some adjustments.

We initially put the plan on Tmall.

Previously, BLACK YAK is a relatively traditional offline brand. Although China also has its own electricity supplier port, it still can not completely liberate its energy brand in Korea's brand building and concrete operation to undertake a broader Chinese consumer market.

"We have also met many generations of operators, but none of them can really meet the needs of BLACK YAK," Xu Xizhong said. "BLACK YAK wants more than simply selling goods in stores. If we want to integrate into the Chinese market, we need to fully meet the needs of consumers from products, brands, marketing, services and so on."

This is not a simple business, but an ecosystem. The whole industry chain of a brand's online survival and development is controlled and implemented.

Very few of them can be done.

Until the emergence of Han Du Yi house.

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Speaking of the Korean clothing house, consumers will think that this is a Korean wind clothing brand, and is the best recipient for Hanfeng fashion and aesthetics in China.

But with the deepening of economic and cultural exchanges between China and South Korea, with the continuous extension of cross-border electricity business, the Korean home has not only introduced Korean fashion and Korean beauty to China, but also brought a large number of first-class international products to Chinese consumers: American outdoor children's wear brand Discovery Kids, Han Guojian's walking shoes brand PROSPECS.

Han Du Yi house is already not only a brand dealer, but also an eco operator.

In March this year, the Alibaba electricity supplier operation conference, Han Du Yi house officially appeared as an ecological operator in the venue.

At that time, the store operation service, photography service and professional customer service level of Han Du Yi house were already well-known in the industry and reputation. The gold medal service providers and the gold medal customer service were all endorsed by Han Du Yi she through the whole industry chain of e-commerce. From product design, supplier management, brand communication, marketing planning, to customer service sales, warehousing and logistics, the integrated service operation service of Korea's clothing house was enough to shake the whole industry.

This is one of the reasons why han Du Yi house has moved BLACK YAK.

At the same time, Han Du Yi house is really amazing about outdoor brand and professional functional brand.

BLACK YAK is not the first outdoor brand to cooperate with the Korean family.

In 2015, Han Du she jointly established the first Internet outdoor children's clothing brand --Discovery Kids with the famous outdoor brand Pathfinder in the United States. It made the children's clothing increment of the Pathfinder brand, and quickly opened the online market of outdoor youth clothing, becoming the first category of Tmall outdoor children's wear category.

This has laid the foundation for the development of more professional functional clothing market by Han Du Yi she.

Xu Xizhong, director of BLACK YAK, said that the power and strength of Han Du she's operation in China's Internet brand is far ahead of other e-commerce operators, especially in terms of ecological operation and professionalism.

Therefore, BLACK YAK hopes to establish a closer partnership with the Korean family in the future. It will be the operator of the BLACK YAK from South Korea's clothes house, and will cooperate in Tmall international, children's wear and other fields.

At the same time, the two sides may also step up in this area to make more brand increments.

At present, the strategy of Korean Internet brand eco operation strategy is emerging. Nearly 20 famous brands, both domestic and international, have reached a strategic cooperation agreement with Han Du Yi house.

In the future, Korean clothing house will also contribute more brands to more Chinese consumers in this way.

From a brand business to platform providers, operators, and Korea's clothes house are developing under the background of Internet + and cross-border electric business development, to expand a new path for more enterprises.