2016 Internet Conference Listen To Internet Big Cafe Chat Network Red Economy

The topic of net red is not the first time to become a talk after dinner.

Held yesterday China Internet Conference On the Internet, big coffee people are also talking about it. Internet celebrity , Live broadcast Big data and self media.

About net red: not everyone is worth investing.

The rise of various media platforms and mobile live platforms has given birth to a large number of net red, and we have entered an era of net red. With the vigorous development of the video live broadcasting industry, a large number of "cone face" female anchors have been named the "Internet red man". Before that, they may just be models of show and car show. The rise of live broadcast has led them to take full advantage of the development path of collecting fees and advertising money.

The development of "net red economy" has not only brought real gold and silver income to female anchors, but also increased the flow of live broadcasting platforms. Sun Jingze, general manager of CDN service platform network technology marketing center, told TechWeb that at present, more than 80% of live broadcasting platforms have chosen CDN services of network technology. From the point of view of traffic, in May this year, the average monthly traffic volume of webcast platform video broadcast increased by 180% compared to May last year.

In April of this year, the investment of 12 million yuan in Papi sauce encouraged a large number of net red. At the same time, investors also focused their attention on this new group. However, in the view of Zhang Quanling, co-founder of purple bull fund, it is not worth investing in all networks. "We have made some experiments on several live platforms, and how long the new network has been red and red? The average is no more than 7 days, and this investment is obviously unable to vote for them."

Lang Yongchun said in a dialogue with Zhang Quanling, "my net red is only 7 days, because I do not sell." As the spokesman for Internet image, Lang Yongchun thinks that the opportunity of net red lies in how to build trust and how to cut into scarce areas.

Lang Yongchun's "cut in scarce resources" and Zhang Quanling's "no way to invest" are actually talking about the most concerned question of investors now.

In the view of Li Xia, a media player, not all network anchors can be called net red. The real red screen depends on whether you have deposited fans or whether your content is sustainable. Having these two points is the real net red, so we can explore how to develop in the future.

It is a dream of many net red fans to hold hundreds of millions of fans on a red night. Do you have money to earn money after advertising? What investors want to see is not how much the advertising fee increases every month, but the ability to attract a group or many groups. After attracting more and more people, there are many new models that can be derived from this group of people.

As we all know, net red in today's self media era, in addition to the traditional industry recognized three kinds of business realizable mode: advertising, reward, electricity providers, whether there may be a higher stage of development direction and development path.

Lin Guoyu, a media man, has opened a brain hole for us: maybe it will be a good choice to build a personal studio from a personal network to a movie studio, or even to the development of film and television. Making the personalised net red image and IP image will be a good choice.

According to this assumption, the boundaries between net red and stars may become more blurred in the future.