Alipay Also Rubbed The "Live Webcast" Fever.

Alipay wants to do webcast. Jack Ma Ali's social networking needs to be realized. Ali does not have a dedicated mobile live APP, but this does not prevent it from making live broadcast attempts. Not long ago, Papi sauce was auctioned on Taobao live, attracting 500 thousand people to watch. At present, Taobao's live broadcast is located in "consumer live broadcast", the main shopping. It allows users to watch the live broadcast and buy products on the anchor.

Recently, a picture of Alipay's live broadcast has been released on the Internet. In October of last year, Alipay launched a friend circle. The "live" function of the circle of friends was similar to that of live broadcast. Since then, Alipay has launched the "360 degree live broadcast of Miss World self timer", such as promoting Koh Samui live broadcast in life circle.

Some users think that Alipay is in the traffic flow, "Tucao" live broadcast "is neither my friend selected, nor is I advance subscription, nor is it suitable for working hours to see, do not know why is there."

From Taobao live to Alipay circle, and then to Alipay live broadcast, Ali has been making social attempts.

Moreover, Ma Yun's mobile social networking dream is now gradually moving to Alipay. After all, compared to the staple of the main business, the customer service is flourishing and has a large user gene. Alipay It looks like it's easier to socialize. But when it comes to mobile social networking, the first thing we think of is WeChat or even micro-blog. It's hard to think of Alipay.

As a financial tool, Alipay has obvious advantages in mobile social networking in the past few years, but with WeChat entering, Alipay is no longer the only one.

According to the data provided by WeChat, WeChat has already paid more than 200 million subscribers to bind bank cards. By the end of 2015, Alipay wallet had more than 270 million active users. Especially after expanding the offline scenes, WeChat is believed to have given Alipay a lot of pressure, so Ma probably wants to test the water in Alipay.

As we all know, with the admission of the major video live broadcasting platforms, the reward of virtual products has become a new game after the game, the electricity supplier and the advertisement. Reward is essentially the product of virtual economy. There are advantages and disadvantages to reward virtual goods. The advantage is that local tyrants and anchors can find the sense of existence through the mobile live platform. However, there are few mobile live platforms and third party payment platforms at present. For users, if they want to reward their favorite anchors, they need to recharge the required platform before they can reward them, while for the anchor, the reward of users can not be directly presented. It is reported that the current customer recharge and WeChat linked, the anchor gift day can be reflected, but like fighting fish, users can only pay APP in fighting fish, and can be reflected after 2-3 months, so even though all are video live platforms, the two products still have subtle differences at the product level.

It is foreseeable that if the mobile live platform is working with Alipay or WeChat, then the mobile broadcasting platform will directly bypass the virtual items, no matter whether the hosts receive gifts or users reward, so that the user experience will be greatly improved. As a result, users and traffic will be close to WeChat and Alipay.

Alipay wants to conduct streaming through live streaming to attract users to stay on its own platform, but at present people only regard Alipay as a model. move The payment tool is a product that accords with Zhang Xiaolong's concept of "run away" concept, but Ma Yun obviously thinks it is not enough. So the Internet recently came out of Ali to do the live mapping of Alipay live.

In the field of mobile social networking in China, WeChat has lacked a strong opponent. Ali, one of the BAT giants, is keen to get involved in social networking. But for Alipay, it itself does not have such strong social attributes and powerful connection scenario capabilities, so of course, it wants to enhance its social attributes through live broadcast or other forms.

At present, BAT, Baidu's Iqiyi has amazing show, Ali's Youku is crazy live, Tencent voted for the fish and dragon ball. In addition, NetEase, 360, millet and so on have also entered the video live broadcast. If Alipay starts to do live broadcast, then the next step is whether WeChat will also intervene in the future.