Lycra Fiber: A Number Of Innovative Fiber Technology Leading The Market Trend Of Stockings

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In the process of industrial pformation and upgrading, upgrading the value chain and seeking new growth kinetic energy through innovation, how to promote the innovation of downstream fabrics and textiles through the innovation of fiber technology and function in the upstream industry chain has attracted more and more attention.

Especially for the direct use of stockings.

For woven fabrics, the functional properties of spandex, nylon and other fibers are more critical.

As a world renowned producer of polymer and fiber, Ying Wei Da led the global fashion market through the continuous innovation of Leica fiber technology.

Recently, in Xiamen, Fujian, "2016"

During the symposium, the reporter interviewed Steven Stewart, director of apparel and senior textiles business in Greater China.

Steve made a detailed introduction to infield's innovative fiber technology for socks industry in recent years, and made an in-depth interpretation of the strategic adjustment, market promotion strategy and differentiation of competitors in the Chinese market.

"Focusing on product and technological innovation has long been integrated into the genes of the English world.

Thanks to innovation, it has pioneered many areas in the global textile industry.

In the competitive market of China's Spandex market, Ying Wei Lai Lake fiber focuses on three areas: denim, silk stockings and underwear, and its business strategy has been adjusted from "the biggest to the best".

Our sales performance in the Chinese market has kept increasing for many years, and 2015 has also gained two digit percentage growth. This proves that our business strategy in the Chinese market is correct.

Next, we will continue to create better, differentiated products that will bring greater value to Chinese customers and consumers, and will also accelerate the expansion of the Chinese market. "

Steve said.

A number of innovative fiber technology leads the market trend of stockings

As an internationally renowned company, the company's strong competitiveness in product innovation and brand influence is well known by the industry.

Since the application of Lycra fiber in the field of stockings in 1962, Ying Vida began to plough the global stockings Market, and continued to introduce a number of innovative fiber technologies and products, leading the fashion trend of the global socks Market.

At present, China has become the most important sales market in the world.

Xiamen's "Lycra fiber socks industry seminar" in 2016, the first time to launch a new brand of Lycra brand SUPER SUMMER SHEER, "cicada pure" technology for the Chinese market.

At the same time, through the vivid form of "fashion stockings show", it shows other innovative fiber technologies which have been introduced in the field of global stockings in recent years, including LYCRA FUSION (Lycra fusion) fiber anti loose technology, LIVING LIGHTS technology, SOFT COMFORT (Shu Si) technology, and SHAPING, LEG CARE technology for stocking molding.

Lycra brand "cicada pure penetration" technology uses fine Lycra 12 point special T777F fiber, and has the ability to prevent dispersion.

The technology is an interweave structure. The fineness of the outer silk is 11 points, the nylon yarn is the highest, the Leica fiber fineness is the highest 17 points, the fiber drafting degree is 2.6x~3.2x, and the fiber bursting strength test value is the lowest 1780CN.

Using this technology, you can weave thin women like "cicada wings" in summer with stockings, not only without the feeling of tightness of traditional stockings, but also cool and breathable, and can achieve the fashion effect of "more beautiful than bare legs".

"This is a new concept, the fiber denier used in the number of less than 8D, such as 8D, 7D, 5D, 3D are rarely used.

The low number of denier will reflect the thin effect, and combine the advantage of Lycra melted silk fiber anti breaking technology and our traditional Lycra fiber products to make new attempts and breakthroughs.

Steve stressed.

Rue Steve said that the Lycra melted silk fiber anti breaking technology is a "innovative" Fiber Technology launched by wewin in the past two years.

The technology is a two component process, weaving special two component Lycra T777F fibers to each row.

The two-component Lycra T777F fiber has good melsibility and stress-strain properties.

In the production process, each way of feeding (3D Technology) is used, and Lycra fibers are intertwined and fused at the crosslinking point.

The knitted fabric of silk stockings can be kept intact and will not be shedded even if a hole is produced.

During the seminar, the reporter visited the Weida company in Fujian Zhangpu County Weida Chemical Fiber Co., Ltd., a key customer enterprise in China.

In the lab of the company, a technician displayed the core spun yarn produced by Lycra melted silk fiber anti skid technology to knit stockings on a hosiery machine.

The silk stockings that had been first cut were cut out several holes, but no matter how to pull or pull them off, they attracted the praise of the guests at the scene.

Steve is very proud of this. He said: "Lycra melts fiber anti stripping technology can not only prevent silk stockings from shredding, but also keep the stockings permanently elastic, with good stretchability and resilience, which adds new charm to fashion stockings.

The technology combined with the technology of "arbitrary cutting" can bring broader space for the downstream socks enterprises to develop diversified and rich products.

As for the key direction of Leica fiber's next research and development in the stocking market, Steve pointed out: "first, through the market observation over the past few years," Weida realized that anti dispersion has become an essential function of stockings, and has become one of the popular trends in the stocking industry.

Second, global consumer demand for similar products is increasingly prominent.

If there are different demands for thick socks and thin socks in summer, therefore, it is more and more important to have a more targeted fiber development to meet the needs of different socks.

Third, shaping function is also a major trend in the future development of socks Market.

Wearing silk stockings has the function of lifting buttocks and shaping. It is a function pursued by many consumers. The concept and technology of fiber LYCRA BEAUTY (Lycra plastic) fiber is aimed at this development.

In view of these major trends, Ying Wei Da will continue to carry out product and technological innovation, and through patent technology protection, create new value for global customers and consumers. "

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Strategic adjustment from "the biggest" to "the best"

In fact, in the years of the Leica fiber brand into the Chinese market, China's native Spandex Enterprises have undergone a "rebirth" change.

In the past 10 years, a number of China Spandex Enterprises have developed rapidly, and a number of leading enterprises have been initially formed. They have strong advantages in capacity scale, capital strength, product development, market competitiveness and so on.

Especially in the past 3 years, with the number of new projects launched by several leading companies, their share continues to expand and their competitiveness is constantly increasing.

In the face of fierce competition, the strategic layout of China's market has also undergone some adjustment.

"At one point, we wanted to create the largest seller of China's Spandex market, but we soon discovered that being the biggest could not bring the highest benefit to the company, so we adjusted the goal of" making the biggest "into" doing the best. "

Steve said.

In terms of performance in the Chinese market over the past years, the competitive strategy of the company has also shown some distinctive characteristics.

First, its Lycra brand is well known and influential.

This brand influence is reflected in several aspects such as yarn companies, socks brands and consumers.

Wei Yi Chemical fiber, the main spandex and nylon core spun yarn, has been working with yweida since 2010. At present, the functional Lycra fiber purchased from ~400 is about 300 tons per year, and the conventional Lycra fiber purchased by the company is about 100 tons ~200 tons.

Wu Jian, chairman of the company, told reporters: "the quality of the online socks retailers with different levels of impact, the company's orders have been affected.

In response, the company's strategy is to stick to differentiated yarn products with high added value.

The stocking enterprises that purchase our yarns can apply for authorization by Ying Wei Da's brand licensing rules and use the Lycra brand tag in retail terminals.

Hosiery enterprises are very confident of the Lycra brand. They reflect that consumers have a high degree of recognition for the brand of the Lycra brand.

So despite the severe market situation this year, we will increase the purchase volume of Lycra fiber.

Second, we should focus on developing fibers according to the actual needs of different customers.

For example, last year, the brand RIME charm put forward the hope that stockings can have "three in one" function. For this reason, Ying Wei Da developed a product that integrates anti break, gradual pressure design and shaping function. The two sides jointly promote it, so that Chinese women consumers can buy silk stockings that make them more confident in their appearance.

In addition, it is based on information obtained from many silk stockings factories.

Some manufacturers say, "many Chinese girls do not wear stockings in summer, because they wear uncomfortable." according to these customers' first-hand market feedback information, according to the information of the customers, we developed Leica brand "cicada pure technology" new products.

Steve explained: "many spandex products are homogenized. The difference between spandex yarn is often only reflected in the thickness. The enterprises rarely design a spandex product for a specific clothing category for elasticity and resilience.

But Ying Wei Da insists on designing special products according to the special needs of different categories of garments.

Molding and anti dispersion are all integrated technologies developed according to the needs of our customers.

Third, in terms of marketing and promotion, Ying Wei Da focuses on developing the market in a targeted way.

In view of the competitive characteristics of China's market Spandex Products and the situation of China's consumer market, combined with the degree of differentiation of their products, the promotion of English products in the Chinese market begins with three key categories, namely, "jeans, silk stockings and underwear", and some sportswear and swimsuits.

"These products have special requirements for high elasticity, resilience and other functions of fiber, and more about the concept of fit and fit.

We believe that in these areas, the difference of the Lycra spandex in the field is bigger than that of our competitors, so we pay more attention to the promotion of products with different products.

Steve said.

In addition, Ying Wei Da has always stressed the concept of environmental protection.

In the moment when China's textile enterprises are facing many environmental pressures, the idea of environmental protection is increasingly being accepted and adopted by our customers.

For these competitive characteristics, the head of the Sales Department of a domestic spandex enterprise told the reporter: "although the strength of our Spandex Enterprises has improved rapidly in recent years, the overall competitiveness still has a certain gap with the international brands such as the" wweida "Lycra.

China's Spandex products have suffered from falling prices and falling profits in the past two years, so domestic spandex enterprises still need to make progress.

The price difference between Lycra fiber and ordinary spandex is formed by the difference of product value, innovation ability, service and brand value.

This brand value can not be copied in the short and medium term.

The "good" we are positioning refers to the comprehensive factors such as product innovation capability, profit margin, brand market influence and so on.

The performance of the market over the past two years has proved that our strategic goal adjustment from "biggest" to "best" is successful.

Therefore, although many competitors, but the Chinese market is very large, very tempting.

We will continue to accelerate the expansion of the Chinese market and continue to invest in the Chinese market in order to maintain our advantages in all fields.

Steve has confidence in the continuous and in-depth development of Lycra fibers in the Chinese market.