Where Is The Competition In The Textile Industry? What Are The Problems Facing The Textile Enterprises?

With the weakening of the world economy since 2014 and the slowdown in China's economic growth, it was once popular.

The industry is faced with life and death at an instant. Yesterday's rapid growth and today's life and death all seem to be too abrupt, but many textile enterprises have to face, any industry or country will have a ceiling and growth slowdown stage, can only adapt to rapid growth and can not adapt to slow down enterprises will inevitably be eliminated.

Standard group has been concerned about the dynamics of the textile industry. After more than ten years of development, we have witnessed the outbreak of the textile industry and the gloom in recent years. What is the competition in the textile industry? What are the problems facing the textile industry?

Textile instrument industry is also accompanied by the rapid development of the textile industry. Along with the growth of the textile industry, it is still stagnant. At present, many domestic textile instrument enterprises are struggling, the strength of foreign trade export is insufficient, domestic demand is weak, all aspects of the cost are increasing, and this kind of continuous growth is sure to become more and more intense in the future. In these fierce environment, how to improve oneself is particularly important. In this paper, the standard group collates the problems existing in the textile instrument enterprises and the nodes that need to be adaptable. The following problems are common problems in the industry, and the risk of being eliminated will not be corrected in time.

Ignoring the importance of big data analysis

Big data technology does not consist in mastering huge data information, but in specialized processing of these data.

In other words, if the big data is compared to an industry, the key to the profitability of this industry is to improve the "processing capability" of data and achieve "value-added" through data processing.

And textile enterprises can analyze their behavior, demand and trend according to the big data of the paction.

Provide some data support and prediction.

Without the support of big data, that is, we can not understand the needs of customers. In the era of customer centered, we will eventually be eliminated.

The structure is single and the varieties are in disorder, so it is impossible to form large-scale production.

The dominant product is the main source of income and profit for every enterprise, but many enterprises have to try to develop various additional products in order to attract customers, resulting in many varieties of production and confusion, small production scale and high production cost, which seriously depressed the profits of enterprises.

Therefore, we should constantly optimize and adjust the product mix and turn the production to the high-end market. For example, when other small and medium textile enterprises are in trouble, Wuxi cotton will undergo a large area of technological pformation, mass production of high quality and high added value compact spinning, and cut down the low-end products, and its high count yarn will be exported to the high-end market in Europe and the United States.

The impact of change.

Backward ideas, solidified thinking and no change

The world is changing with each passing day, and the speed of change is faster than we can imagine.

As a traditional industry with high dependence on foreign trade, the textile industry should also change rapidly, conform to the trend and keep pace with the development of the society.

However, at present, most of the textile enterprises remain conservative in their own so-called safety and comfort zones. They do not admit nor want to face the impact and challenges of the Internet.

There are many industry leaders, even though some enterprises have recognized this new business mode, they refuse to make changes in order to present their interests.

However, Internet + is an inevitable trend. If we do not adjust our operational thinking, we will inevitably be eliminated.

Ignore customers' needs and stay away from their customers.

Customers are the most valuable resources of enterprises. The meaning of all other resources of enterprises lies in meeting the needs of customers, otherwise, they will lose the value of existence.

Therefore, to satisfy customer needs is the sole purpose of enterprise survival, and profit is only the result of satisfying customer needs.

In addition, traditional textile factories should establish contacts with consumers to reach the terminal customers.

If a factory does not know that the consumers of its own service can only be processed by generation, it will face the danger of being replaced at any time.

The textile industry has excess capacity, serious homogenization of products, and lack of characteristics.

If you search products on any textile website, you will find that the capacity of each enterprise is obviously surplus, and the most lethal product is homogenization.

In today's fierce competition in the domestic market, enterprises with weak technology, uncharacteristic products, low grades and low labor productivity have been unable to survive under the current situation.

Lack of technical input, lack of research and development ability, no innovation and independent property rights

Innovation is the fundamental driving force for the development of an enterprise. If it is merely a passive purchase order instead of taking the initiative to innovate production according to market trends and customer needs, it will be vulnerable to the impact of domestic and international environment and compress living space.

Such enterprises not only have low profits, but also have a weak ability to resist risks. Once the environment deteriorates, they will bear the brunt.

For example, in May this year, Wei Qiao textile launched an intelligent spinning project in order to promote the pformation and upgrading of enterprises.

In order to get orders, vicious prices are reduced, resulting in market pricing confusion.

In order to survive, enterprises are able to squeeze their competitors out of the market at a lower price. In order to achieve this goal, they are willing to pay some price.

Some have even gone beyond the normal price competition category of enterprises, and have gradually evolved into vicious price competition among enterprises, making the market chaotic.

This not only damages the interests of small and medium-sized enterprises, but also seriously hampers the development of the textile industry.

All in all, whether traditional enterprises or new textile instrument enterprises, they should have a deep understanding of their own shortcomings, do their best to adjust their product structure, grasp the direction of development of the industry, keep up with the trend of social development, in order to achieve their own invincible position and achieve sustainable development.

The standard group believes that China's textile and instrument enterprises need to understand their own development bottlenecks at the critical moment of reform, and make timely adjustments to the market situation.