What Is The New Way Of Life Of Physical Retailing?

After a long decline in the past few years,

The Red Sea has turned into a sea of blood and has entered the brutal second half.

Some companies that have not yet completed pformation are experiencing a more serious "life and death disaster".

Even those giants who are already in pition have to face increasingly severe situations.

Huge amounts of construction are still in progress.

Still piling up.

According to the data of the National Bureau of statistics, by the end of last year, the area of commercial business space for sale has increased by 4 million 580 thousand square meters.

In the past few years, commercial buildings, which are continuously completed in large quantities, will undoubtedly intensify competition.

The sales area of commercial business premises collated according to the data of the parties:

Over the past 3 years, sales of commercial business space have exceeded 80 million square meters per year, up to 92 million 520 thousand square meters last year.

Do all these commercial houses have the so-called commercial real estate genes? If not, does that mean that they have failed to start business yet?

With the total number of consumer groups of the "main customer group" after 80, 90 and even after 00 breaking through 400 million, sensitive commercial real estate sniffed the tempting breath of "get 80 and get the world after 90". At the same time, the rise of the Internet and the changes in the consumption habits of the new generation of consumer groups after 90 have brought enormous pressure to traditional business, and the chain reaction of commercial upgrading began immediately.

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Under the pressure of impact and consumption mode pformation, the pformation and upgrading of entity retailers has been "chanted" for many years.

But for many shopping malls, pformation may be just a beautiful illusion.

According to Guo Zengli, director of China shopping center industry information center, the analysis and research of the future will be a common topic facing the commercial real estate industry and the retail industry. The future commercial development will be concentrated to explore new consumption and new business.

The logic behind the choice of consumption is the ever-changing way of life. What is the new way of life? From the past, we sought to integrate material into spiritual aspirations.

The new business model is no longer a commodity. The new business model has become the synergy of commodity service places and its continuous innovation.

Guo Zengli believes that after the new consumption choices and clear lifestyle, the new business thinking determines the future direction of the development of Star commercial facilities.

First of all, omni-directional scene experience will be the mainstream of business.

Second, upgrading commercial facilities will become an important factor.

The combination of Commerce and art, the combination of consumption and humanity will become the trend of new business development in the future.