"Made In China" Shoes Can Withstand 100 Thousand Turns.

Ma Yun appeared at the oath conference of platform management department, and asked the team to become a professional "counterfeiting team".

Although the profit is very thin, the domestic OEM factory still has the strict production standard. The picture shows that the workers are examining the finished product carefully.

Set up a 2000 person anti-counterfeiting team to clear 130 million fake products a year.

On the one hand, we will take the OEM factory to break through online.

Recently held Alibaba At the investor conference, Ma Yun, chairman of the Alibaba's board of directors, said that the production of genuine and imitation products may be the same factory. Their products are not necessarily inferior to those of the genuine products, and at the same time they have better prices. They are faced with new business models.

Alibaba set up 2000 counterfeiting teams to clear 130 million fake products a year.

In the view of Ma Yun, China manufacturing industry The OEM factory, which is mainly consumer goods, supports the growth of the world's major brands and is of great value. In the long term cooperation, China's consumer goods OEM factory has a world-class standard in designing, manufacturing and manufacturing.

Under the traditional world division of labor system, China's OEM is at the low end of the manufacturing sector and has been "locked" for a long time. But now, the Internet provides a new opportunity for online breakout for "made in China": Based on " Made in China "And the huge domestic consumption market, it is possible to cultivate the brand of China's independent intellectual property rights.

"Alibaba never agrees with counterfeit goods, but counterfeit goods are not quality problems, nor are they price problems, they are complex legal problems." Ma Yun said.

In fact, in recent years, Alibaba has been adopting a combination of "blocking and blocking". On the one hand, it has spared no effort in the fight against counterfeiting. On the other hand, it has been trying to solve the problem of counterfeit goods and the spanformation and upgrading of OEM manufacturing industry by supporting OEM factories in China to develop their own brands.

Since 2010, Alibaba has embarked on the study of big data fraud, and has hired experienced data specialists and criminal investigative professionals.

At present, Alibaba has set up more than 2000 anti-counterfeiting teams. In 2014, Alibaba cleared 130 million fake products. Nearly 130 million of these 90% are Taobao's initiative, and the first time to take off the shelves and punish sellers. In Putian, from 2015 to now, with the help of Alibaba, the Putian Public Security Bureau of Fujian province has knocked out 4 black shoe factories, involving Adidas, Nike and other well-known brand fake shoes, with a total value of tens of millions of yuan.

Help China OEM factory line break through

One event sold 160 million yuan for Putian shoes.

While assisting in the fight against counterfeiting, Alibaba is also actively exploring and practicing innovative ways to promote the establishment of independent brands. Last year, Alibaba launched the "China Quality" project, with the help of Taobao platform, to promote the rapid growth of independent brands in Putian's main industrial belt.

In fact, the Internet era has also provided a good path for the spanformation of China's OEM factory.

Alibaba's "China made" project director, green eye, said that the goal of "China's quality" is to help these OEM factories turn to their own brands and turn them into new products through Internet means and e-commerce market, so as to replace the current dilemma that the factories can not live and are forced to make fake products. "Replacing the fake foreign brands with new domestic products, and even promoting these new products to the rest of the world in the future."

In April last year, "China made" to promote Putian sports shoes. During the 4 day event, more than 10 million people paid attention to Putian shoes through various channels such as Taobao, and accumulated nearly 300 thousand pairs of shoes, which led to nearly 160 million yuan sales of Putian's own brand.

In Jimo, Shandong, because of the impact of the international trade environment in recent years, the export orders for children's wear enterprises have dropped, and some enterprises even have no orders. With the "China made" project entering Jimo, the local children's clothing industry began to change. At present, there are more than 50 children's clothing enterprises in the "China made" project, and the first activity has set a sales performance of 30 million yuan. After the end of the activity, each store has a daily turnover of 10 thousand -2 yuan. The turnover of many enterprises doubled year by year.

Tsing Chi revealed that since its launch in April 2015, "China made quality" has accepted more than 140 key industrial belts and nearly 8000 factories in the country. After understanding the "China made" brand, nearly 80% of consumers expressed their intention to purchase relevant products on the "China made" platform. Over the past year, the "quality made in China" has achieved an average daily sales of more than 50 million yuan, and its products have won the hearts of 85 domestic consumers. According to Taobao's "consumer crowd portrait" report, after the "China made" platform, 90% of consumers were 85, more than 80% of buyers were even small meat after 90.

Internet finds new path for OEM factory

"Made in China" shoes can withstand 100 thousand turns.

With the accumulation of the first-class manufacturing level of the international big foundry, after the spanformation of these OEM factories to produce their own brands, the production standards are equal or even higher than those of the international brands.

The Alibaba "China made" project has set high standard requirements for the quality of these factories: all the "Putian made shoes" made in China are of far higher manufacturing standards than international standards. For example, the international standard stipulates that the sole must be higher than the 20 thousand bending standard, and the shoes of Putian can be folded 100 thousand times.

In Jimo, Shandong, the original "snow baby" children's clothing, originally made for Muji and Xi song house, has more than 50 patents for high-tech fabrics, and is also a "graphene" special underwear manufacturer. After entering the "China made products", the water soluble line technology was innovated. The washing water automatically fell off without manual cutting or dismantling with scissors. Similarly, the brand "Qiao xiang Ge" brand of the Nantong brand in Jiangsu Nantong was also produced by the Japanese brand enterprise. The color fastness and wear resistance of the brand were higher than the industry standard, and the safety grade reached grade a.

Through "China made", the profits of enterprises have also been greatly improved. Cheng pin Ginza, Jiaxing, Zhejiang, has long been manufactured for Samsonite, Costo, Germany Lifeng, Swiss Army knives and other OEM bags. After entering the "China made", the quality is quite similar to that of the international brand, but the price is only a fraction of that of the international brand, and the gross profit margin of the enterprise is greatly improved.

Alibaba group responsible person said that China's OEM manufacturing industry in the past has brought cheap and high-quality consumer experience to global consumers, and has provided the most solid industrial foundation for China's supply side reform and consumption upgrading. "The governance of counterfeit goods is closely related to China's consumption environment and the spanformation and upgrading of OEM. It is not simply a matter of quality and price."

Today, the Internet not only provides new space and new path for the spanformation and upgrading of "made in China", but also provides new possibilities for China to change the unreasonable international division of labor system.