The "Three Products" Strategy Will Be Included In The "13Th Five-Year Plan" Of The Textile Industry.

Reporters from China yesterday

The Federation of industry and commerce was informed that the formulation of the "13th Five-Year plan" for the textile industry has been completed and is about to be released.

According to the plan, the important task of the textile industry in 13th Five-Year is to control the total quantity and improve the quality.

The specific goal is that during the "13th Five-Year" period, the industrial added value of textile enterprises above designated size increased by an average annual rate of 6.5%, and the average profit margin was higher than that at the end of 12th Five-Year.

In 2020, the main business income of Enterprises above designated size increased by an average of 6.1% annually, and the consumption of industrial fiber textiles increased by an average of 8.4% per year.

textile

Exports account for the most stable global market share.

In addition, in order to implement the Ministry of industry and commerce's "consumer goods industry"

The spirit of "special action to create a good market environment" has been added to the "13th Five-Year plan" of the textile industry by the Federation.

"Three products" means increasing variety, quality and brand.

The Federation pointed out that the main contents of "increasing variety" in textile industry include: improving the level of creative design, increasing the supply of high-end consumer goods, developing smart and healthy consumer goods, and developing consumer goods with national characteristics.

The main contents of "quality improvement" include: carrying out international benchmarking, strengthening quality management, promoting quality inspection and certification, and ensuring the supply of medicines and high quality raw materials.

The main contents of "creating brand" include enhancing brand competitiveness, cultivating famous brands, improving brand service system and promoting brand internationalization.

According to the planning requirements, by 2020, the brand cultivation management system will run effectively and the number of enterprises will reach more than 200.

This goal is mainly accomplished by clothing and home textile enterprises.

Yang Zhaohua, director of the brand Work Office of the China Textile Industry Federation, said that in the past decades of development, clothing and home textiles consumption have achieved a high degree of marketization. However, judging from the development stage of the whole industry, the brand is still one of the biggest weaknesses at present.

The concrete performance is that our country lacks the internationalization big brand, in the subdivision expense domain, lacks the occupying rate very high brand, the brand quantity is also few.

Besides, the biggest problem is that the homogenization of brand products is very serious.

Yang Zhaohua believes that there are many potential enterprises in the field of clothing and home textiles to cultivate famous brands, especially some OEM enterprises.

The quality of the products of these enterprises is very good and the delivery time is very stable.

Combined with the current market environment, these excellent foundry enterprises already have the potential to become brand enterprises.

They are likely to grow in the '13th Five-Year' period.

According to analyst Lv Ming, successful clothing brands have a large number of terminal consumption and can feed their growth by scheduling supply chain resources and negotiating prices with shopping malls and other channels.