Ya Ying: We Should Be Consumers' Parents.

If "

"She is a devil, so she must be a game maker who likes change.

The devil must have taken a look at the "icing on the cake" recently. It can be seen from the recent 2016 spring and summer new style of the 90's supermodel Qin Shupei.

This topic is interpreted by the queen.

It's the protagonist of today's story.

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This is probably the tallest group of people in Zhejiang businessmen's group. You can't believe that you can find the most fashionable and fashionable wear goods on a solid businessman.

This group of "fashionable stars" flocks in groups, holding the new bags of the season, stepping on the shoes of the red bottom, and wearing the coat that they do not know from which field to be directly stripped off.

Ingenuity one day three clothes

The supply chain manufacturing workshop of Ya Ying headquarters is divided into boutique workshops, jackets workshops, dress factories and pant pants workshops. Guests enter the workshop and see all kinds of zero materials arranged neatly.

The elegant spirit of the craftsman is seen everywhere in the exquisite workshops. Many teachers and crafts, which have decades of skill, have stitched the thread, sewed the clothes and the cuffs of the seemingly inadvertent neckline, which are all handmade by the teacher and Fu.

A small collar pin bead, a master can only sew three pieces a day.

The re creation of zero cloth also brought surprises to the people present. After finishing the pformation of some of the finished products, it was pformed by the skillful hands of the craftsmen. The jacquard fabric with the castle pattern became an exquisite cosmetic bag. An orange solid flower cloth became a comfortable car cushion, and a cute children's shoulder bag, colorful floor pads, pillows, coasters and paintings.

It's amazing how elegant the artisans are. This extreme creativity is a gift for VIP customers in the terminal market.

Yat Ying's clothing exhibition area is the intersection of fashion and classic.

In 2015, Ya Ying and Milan World Expo jointly built the Chinese Museum costume and costume. The details of the Oriental elegant aesthetics and modern western fashion became more exquisite. Even a Cufflinks were taken to the traditional Chinese seal cutting art.

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We not only produce fashion, but also create life.

We sell a way of life.

In the 90s of last century, consumers liked to buy clothes in the clothing market. There was no brand awareness at that time. After the millennium, all kinds of brand stores came into sight. People liked to use their brands to show their aesthetic taste. Now, back to thirty years, consumers' behavior patterns have returned to the era of collection stores. This collection store not only sells clothing, but also sells daily necessities and sells various kinds of scenes that are extended to everyday life.

We sell a way of life, a way of life that represents your taste.

This is one of the pformation that ya Ying wants to do, from simple fashion maker to lifestyle leader.

"Ya Ying's clothes are too expensive. They can only buy one sleeve for three thousand yuan."

Such stereotypes bring certain challenges to the development of brand in the current economic environment. We must break the impression that high fashion is going to life.

EP's position has now moved towards a more diversified level, adding more young, urban, artistic, and tidal exploration. It also extends to the surrounding areas of the daily necessities to create a composite dissemination of the brand image. Although the changes will add complexity to us, everything is duality, and only by doing it can we know the fun.

We should be consumers' parents.

The way of life includes a very diversified layout. In fact, Hua Zhiyi's fashion group has been involved in various industries such as ecological agriculture, catering, art exhibitions, commercial projects and so on.

We are using the idea of fashion to do agricultural production. We also control the raw materials from the source and try to see what kind of spark we can play. One of the commercial projects is the development experiment of Jiaxing children's Park, which includes children's clothing, food and shelter, and the contents of children's education, clothing, entertainment, food, art training and so on. The art exhibition is a field that our group has been trying to do, including the national costume exhibition in Qing Dynasty, the painting and calligraphy exhibition of lotus peony theme, and so on. The accumulation of art gene is an indispensable innovation factor in the fashion industry.

It is a great project to create an international clothing brand in China.

It is not difficult for an enterprise to have enough ability to earn money, but building a brand, influencing the society with brand values, and pmitting the Chinese story with the brand image to the world is a great project full of positive energy.

We are going to tell the story of China in modern ways, whether in the domestic market, in the Asian market or in the global market, our story will never end.