KM Men'S Clothing, Re Open Shop

I understand that the bookstore is not a physical bookstore in the traditional sense, but a cultural complex.

First, all books in the store will be priced online and offline, and they will not be closed for 24 hours.

Consumers can read in the store, order online and send them home.

Two is bookstore covering coffee, cultural creation, parent-child, social networking, lectures, exhibition services and other derivative services.

Consumers can get more experience besides buying books.

Compared with the high cost of physical bookstore, the book business giant can directly provide the source of goods because of the cost advantages brought by the scale, and give gross profit protection to support the online and offline prices.

Look at the world again.

Open shop is not a special case of Dangdang.

Amazon, jumei.com, Jingdong, Alibaba, etc.

The giants have set up shop in different fields.

So, these have pushed the physical store into "dead ends".

Why do we have to resurrect the store?

Today, the entity is a volcano.

It is the knife mountain, the electricity supplier besides the colleague mutually strangles the competition to be too fierce, on the other side is also "advance" the fast development entity shop "the kill".

As a new retail brand, KM, reinventing and upgrading traditional entities, launched a retail sales business in China with 40-60 opening hours each month, so that consumers who lose confidence in physical stores can rekindle their passion for shopping. The single store efficiency can reach 37% of their peers.

The electric business is the new sight of KM

The hot trend is to choose to turn to the entity in the bottleneck of e-commerce.

However, can the electricity supplier get a 100% success in this process?

The most important reason is that when the traditional physical retailers are "electric shock",

Not only has lost the congenital superiority, but because lacks the line product experience link, faces the competition pressure.

For example, almost all

All the incidents of cosmetics selling have caused consumers to have a natural distrust of the online beauty platform.

The physical store can make consumers contact and experience products directly. It can play a positive role in promoting the brand of e-commerce, enhance consumer confidence in online shopping, and expand the scope of consumer groups.

Therefore, the electricity supplier has been forced to go from the line to the offline, and set up a physical store to provide consumers with an experiential place to make up for their shortcomings.

On the other hand, because the "last mile" logistics of the three or four tier cities and rural markets is still a difficult problem, vertical electric business is the best connection point in the process of channel sinking.

For example, Ali village Taobao experience shop has covered 12000 villages throughout the country.

open

The trend has brought new development opportunities to nearly 5 retail enterprises in Hunan.

If the advantages of both online and offline complement each other, enhance the consumption experience of the store's midfield scene, constantly upgrade and upgrade, the physical retail industry will really "revive".