Rely On The Olympic Economy, Sports Brand Juhuasuan Sales Innovation High

In June 29th,

Join hands with the Chinese Olympic Committee

The Chinese sports delegation's 2016 Olympic Games Olympic award dress was released in Beijing water cube.

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It was not long before, including the "mysterious" dragon clothing and a series of Chinese sports delegation selected by Anta design and production and the State Sports General Administration, in 2016, Rio Olympic equipment gained more than 200 thousand people's cheer on Juhuasuan platform.

At the ceremony of the award dress, the blessing from all over the world was made into a pure gold plate, which was given to the Olympic champion Lv Xiaojun, Wu Jingyu, He Wenna and Zhang Chenglong by Juhuasuan general manager Liu Bo and Anta Group sales president Wu Yonghua.

Guo Jingjing, Zou Shiming, Wang Hao and other Olympic champions also appeared at the conference to help the Dragon wear first. Through the increasingly heated Olympic economy, Juhuasuan promoted the sales and attention of sports brands to a new high.

Rely on the Olympic economy, sports brand Juhuasuan sales innovation high

In June 12th this year, Juhuasuan and Anta jointly launched the "Olympic Carnival".

Anta's first intelligent running shoes and Thompson dream twelve boots were first launched by Juhuasuan. Meanwhile, a large number of Olympic related costumes were sold at 50 percent off time limit in Juhuasuan.

On the same day, consumers only need to log on to the Juhuasuan client, and use voice to cheer for the Olympic athletes. It is possible to get Olympic official gifts such as champion dragon clothing, dragon boots, sports arm pack and thousand gold gold coins sent by Anta.

It is reported that this activity attracted more than 1 million consumers to participate, and promoted Anta's sales volume in Juhuasuan on the same day.

The first Olympic T-shirt sold more than 3000 pieces in 24 hours, the total number of pactions was over 100 thousand, and the growth rate was much higher than the average.

The Olympic theme has also led to the sales boom of other sports brands on Juhuasuan.

It is reported that since June, sports brands including Anta continued to grow in Juhuasuan sales, and the sports industry increased by 143% compared with the same period last year.

Liu Bo, general manager of Juhuasuan, said, "the Olympic Games is a major event of national concern. By taking advantage of the Olympic Games, Juhuasuan has stepped up in innovation and interactive marketing, and has successfully led the sports brand to carry the new economic express."

Juhuasuan layout Olympic Industry Chain

Facts have proved that the four year Olympic Games are giving birth to the Olympic economy in full swing.

At the end of last year, Liu Peng, director general of the State General Administration of sport, revealed that in 2025, the total scale of the sports industry was nearly 7 trillion in the 30 provincial governments' opinions.

Policy + market dividends will help sports brands go out of the previous few years, and active cooperation with e-commerce platforms will further help them reduce costs and push brands to establish links with more young people.

Wu Yonghua, sales president of Anta group, said Anta will work closely with Juhuasuan and other e-commerce platforms to explore the marketing innovation of sports brand.

As a very innovative interactive marketing exploration, this Anta Olympic games day, Juhuasuan launched a new technology -- voice password to achieve the interaction between users and Olympic athletes, and achieved a high degree of participation. On that day, more than 200 thousand users used voice to cheer for the Olympic Games in China through the Juhuasuan client.

These commemorative voices were subsequently recorded and made into gold and gold plates, and successfully won the new benchmark of interactive marketing with the Olympic champion in Rio.

In addition to exploring Olympic interactive marketing innovation, Juhuasuan is relying on Alibaba's massive user and product resources to actively layout the Olympic industrial chain in order to help brands achieve pformation and upgrading.

In May of this year, Juhuasuan and China starry sky launched the "universal support for the Olympic Games in Rio", the Olympic champion industry chain, and announced that the future will jointly explore the Internet economy, including the Olympic Games economy including tickets, sports events, sports stars, etc.