Adidas Announces Deepening Cooperation With Rappers And Designer Kanye West

Kayne West Kanye West

Thanks to the revival of retro shoes such as Superstar and Stam Smith, Adidas AG (ADSGn.DE), the second largest sporting goods group in the United States, is strongly recovering.

Announcing the deepening and rap singer and "

"Kayne West Kanye West's cooperation, from last year's Kayne West Kanye West personal brand Yeezy and Adidas Originals cooperation launched high-end leisure.

The limited range is extended to the independent sports brand Adidas + KAYNE WEST including shoes, clothing and accessories to consolidate the growth momentum in the North American market.

Adidas AG Adidas pointed out in today's press release that Adidas + KAYNE WEST is different from the previous lifestyle line. It will be a series of men's and women's shoes, garments and accessories with street style and sports functions. The group will also set up a dedicated staff team and set up an entity retail store for the brand in the US headquarters. The whole mode is similar to the Jordan brand and Lebron James brand of Nike, Inc. (NYSE:NKE) Nike group, the largest sporting goods manufacturer in the world.

Adidas AG Adidas, also known as Adidas + KAYNE WEST, is the most powerful collaboration between sports brands and non athletes. It will "create history" and "redefine the future".

Both sides refused to give specific details of the paction. There were reports that the previous cooperation was worth $10 million.

Adidas + KAYNE WEST's store address and opening date are still in the planning stage, Adidas AG Adidas spokesman said.

The brand will also be available for retail partners such as Foot Locker Inc. (NYSE:FL) and so on, but everything is yet to be decided.

Since Nike Inc. Nike was largely abandoned in the United States and overtaken by Under Armour Inc. (NYSE:UA) Andrea, the recent Adidas AG AG Adidas has regained its footing and achieved rapid growth.

No fashion Chinese network (micro signal: nofashioncn) data show that Adidas Adidas brand has achieved 31% sales growth in North America in the first quarter.

In the American sports shoes market dominated by Nike Nike brand and Jordan brand, NPD Group data said that Adidas's Adidas brand's market share rose sharply in May to close to 2/3 to 6%.

Kayne West Kanye West only moved from Adidas Nike brand to Adidas Adidas brand in 2013. He revealed that unlike Nike Inc., Nike Nike reserved more licensing fees for professional athletes spokesmen and partners. Adidas AG Adidas gave him more creative freedom and more important money.

In 2015, the two sides launched a series of Yeezy fashion sneakers.

Adidas AG Adidas declined to disclose the sales figures of the series. However, according to StockX data, after the Yeezy series was launched in February last year, the Adidas Adidas brand increased to 1% in the secondary market share of 1 billion US dollars.

Adidas AG, Adidas's North American president Mark King said last month that the group will also sign more American sports stars in the coming years to maintain a longer growth cycle.

In addition to Kayne West Kanye West, Adidas Adidas brand is also working with Pharrell Williams and other stars, and has NFL stars Aaron Rodgers Aaron Rogers and NBA star James Harden James Harden.

However, the brand and fashion designer, Jeremy Scott, have ended their cooperation in 2008 last year, while the partnership with the fashion designer Stella McCartney has been extended to 2020.

Adidas AG, Adidas's other expansion focuses include the Chinese market and football categories.

Yesterday, the group announced its cooperation with China Wanda Group. Last week, it announced the extension of the sponsorship contract of the German football country for four years.

Adidas AG (ADSGn.DE) today rose 2.57% to 125.80 euros a day, pushing the cumulative increase to 39.86% this year, making it an outstanding constituent of the DAX DAX index.