The Clothing Brand Puma Signed A Cooperation Agreement With The New York Ballet.

Lately,

brand

Signed a cooperation agreement with the New York City Ballet, and Puma became the official official of the New York ballet company in New York.

Partners, they will provide a full range of sports costumes for 92 ballet dancers, including tights, tights and shoes.

As part of the agreement, dancers will appear in Puma's printing and digital advertising.

In this collaboration, Puma looks at the market for young people behind ballet dancers.

"We are concerned about the most creative and dynamic people," said Adam Petrick, Puma's global brand and marketing director. "Ballet dancers are not only excellent athletes, but also top talents in creativity. We hope this cooperation can motivate young dancers."

At the end of 2014, as the pop singer Rihanna became the creative director of Puma's women's wear, Puma's sales of women's shoes and shoes have improved significantly, and the category has been growing for 7 consecutive quarters.

Puma's chief executive, Bj RN Gulden, revealed that at the moment, the Fenty Fenty series of Rihanna is not only sought after by retailers, but also from high-end department stores and boutiques.

In the first three months of 2016, Puma's operating profit was 41 million 300 thousand euros, an increase of 10.1% over the same period last year.

Net profit rose 4% to 2580 euros, compared with a few years ago, Puma is recovering.

But this figure is still slightly lower than market expectations. Compared with the double-digit growth of Adidas and Nike, Puma's performance is still lagging behind.

Although growth is not as good as expected, rumors about "opening up the cloud to sell Puma" are less and less.

Recently, Kering's CEO Franois Henri Pinault said in a statement that the group had no intention of selling Puma in the near future.

Fenty * Puma 2016 autumn and Winter Show

Fenty * Puma 2016 autumn and Winter Show

Fenty * Puma 2016 autumn and Winter Show

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In addition to inviting Rihanna to be the creative director of women's clothing, Puma has been taking the "young" and "tidal" line in recent years.

They carried out cross-border cooperation with many popular brands. At the beginning of this year, they jointly launched the 2016 spring summer joint series with Losangeles tide brand Stampd.

Puma and Stampd jointly launch the 2016 spring summer joint series.

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They also worked with fashion brand McQ by Alexander McQueen, and at the beginning of the year, they jointly launched the spring and summer joint sneakers:

Puma + McQ

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In Asia, they are working with the Japanese fashion brand A Bathing Ape to launch a series of football apparel including T-shirts and running shoes.