CONVERSE Catching Up With Personalized Customization And Launching Customized Service
In the past, CONVERSE has launched all kinds of joint names, commemorative money, graffiti and so on, but it has never been like the parent company.
Nike
NikeiD has the same custom service as it does.
Last year, CONVERSE's "Made By You" global
Marketing
Activities have tried personalized customization, and interactive windows have been set up in three cities in Beijing, Shanghai and Guangzhou to guide customers to design a pair of customized Chuck Taylor shoes on this system.
Since CONVERSE merged into Nike's official website, it has announced that it has started offering customized services recently, almost the same as that of NikeiD.
It is still the first to start with the classic shoes Chuck Taylor All Star, which is high, low and "pedal". If you want more subdivided women's shoes, neutral or children's money, you can also find them.
The details are as follows: shoes on both sides, tongue, lining, heel and so on can choose different colors or prints. The latter has some stars and leopard patterns.
Shoe sole rubber, shoelace hole, shoelace, suture also have a few corresponding choice.
The page can be viewed in a variety of ways.
Finally, in the heel or side parts, you can choose whether to use NikeiD or not, that is, you can print the English alphabet.
At present, the service starts from the official website of the United States, and the price ranges from $50-75.
In order to welcome the movie suicide squad to be released in North America in August, the theme customization option was also opened.
CONVERSE can catch up this time.
Personalized customization
Is the craze attracting you to buy canvas shoes again?
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