Two Big Electricity Supplier PK: Jingdong "618" Just Ended Ma Yun'S Taobao To Push The "Creation Festival" Again In July.

Recently,

It is announced that the "Taobao building Festival" will be launched in the most active summer days of young people (late July). It will not only be on the line that Ali is best at, but will also hold a "big crowd on the line" at the Expo Exhibition Center in Shanghai.

Since 2009, the "double eleven" has become a carnival of shopping for all.

In 2016, Taobao seemed intent on creating the festival of creation as another holiday for young people born after 90.

In this creation Festival, people can not only see the world's top high-tech, post-90 Star Idol network red "create sound production technology", Sprite weird Taobao shop...

Many young people, such as tide playing and sports, will also show themselves in the form of "tribes".

In March 2016, Alibaba group CEO Zhang Yong announced that community-based, content oriented and local lifestyle will be the three main directions of Taobao in the future.

"Taobao is not just concerned about the conversion rate of shopping. We hope that consumers can generate more behaviors around any commodity. We encourage users to share, participate in discussions and ask questions, and we hope to create a community around shopping."

Jiang Fanru, senior director of Taobao mobile, said.

Data show that in May 2016, Taobao mobile monthly active users 370 million, deep active users log in 7.2 times a day to browse 18 products, many users spend more than 1 hours in browsing goods, reading content and community interaction.

Every day, 20 million reviews and sharing of goods are generated on Taobao mobile. At the same time, there are countless circles in the "community".

Fat people make a circle called "fat circle", and men make a circle called "favorite."

Some people even ask their daughters to ask questions in the circle, and then he gets 573 names, that circle is called "Happy Fishing life"; a circle loves to keep rabbits, and friends urge them to run a Taobao store, because they are reassuring to buy her.

It has been revealed that the "festival of the masses" has invited 72 shopkeepers of Taobao's "God shop".

These young people in their respective circles are full of "big gods" characters. Each "God shop" has numerous fans, and the "soul adhesive" that brings them together may be a customized skateboard, a pair of hand painted sneakers or a hand-held.

Behind every "God shop" there is a circle.

Skateboarding youth's life

Chen Xiongjia is known as "Chen Da Ge" and "Mr. Chen" in the circle of long boards. "You are the pride of China in my eyes", the board friends said.

In fact, "big brother" Chen Xiong Jia is only 20 years old, the standard 90.

Mr. Chen heard a long board of a board friend be snatched away, without saying anything, he sent a piece of board to each other.

The long board movement is known as "land surfing". Compared with ordinary skateboards, long boards have longer and wider plates and wheels are bigger and softer.

This set of extreme sports and fashion trends has attracted over 50 thousand enthusiasts and professional skaters in China.

Chen Xiong started playing with long boards at the beginning of the second year, and the picture was "cool."

One and a half months later learned to turn and brake, then dance, flat flowers, drifting and fast falling, playing all kinds of sliding methods of long boards.

Each skating method has different requirements for long boards. In the view of Chen Xiong Jia, whether it is quality or appearance, the long boards produced by domestic foundries are difficult to meet their needs.

So he set up a studio by himself, and the studio name is "long board".

The first section of the long board "wake up lion" is rooted in the long circle. The appearance of the lion's head is designed by friends, and the friends of the board are pleased with it. "This is the first time I've stepped on a domestic board, and I feel great."

Slowly, more and more Taobao stores, including the long stores in more than 30 cities across the country, have sold the "long board", which has become a famous icon in the long circle.

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The long board changed Chen Xiong Jia.

Through the long board, the quiet bear Chen made many friends.

Sometimes skateboards are played in the mountains, and more than ten friends find a mountain spring waterfall barbecue chat, "too beautiful."

Of course, there is mutual competition.

A good skater will send the video to the Internet, hoping to see "I use long brush street, brush all the skateboards and dare not go to the street".

Which city has the top slippery hand, what is best at it, the people in the circle are very familiar with each other, and they often discuss each other.

Chen Xiongjia saw the video of Wuhan sliding hands evergreen from the Internet and found the phone call before he knew that he had bought his own long board from Taobao.

The two people hit it off and decided to work together to design a long board.

Changqing is responsible for providing design data, and Chen Xiong plus is responsible for the appearance, and the signature plate has sold more than 200 pieces to become one of the most popular boards in the Taobao store.

Now including Changqing, 6 famous skaters have become the sponsors of "changban".

June 25, 2016 is the "skateboarding day" in Guangzhou, Shenzhen, Chongqing, Guizhou, Xi'an, Changchun and Korla.

Skateboards and street sports were held throughout the country.

And in the ShenZhen Railway Station where Chen Xiong added to the long board referee, nearly 400 skaters swept the streets together, and occupied the streets of the weekend.

Chen Xiongjia said, everyone skateboards and skateboards, "love as a career, very happy."

In late July, he will appear in Taobao's "Taobao Festival", hoping to find more board fans.

Sneaker tailor's net Red Road

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Take a reporter to stroll around the shoe store, and a famous domestic shoe maker "flying man" picks up a pair of shoes casually, and can tell a series of shoes history.

What he likes most is the classic double edition shoes, "you see, these are hard to surpass."

The man wore a pair of Tmac-3 sneakers on his feet.

This NBA star Tracy Mcgrady's shoes of the same name are "beautiful to indescribable" in the eyes of men. He can hold his shoes in his hands for 20 minutes.

After graduating from University, the man set up his own studio.

The first custom shoes order comes from a shoe maker in Shanghai.

This shoe friend has been wanting to make a pair of shoes that blend angel and devil theme for many years.

He found a man. "Now I find a man who can make it happen."

Now most of the players who like to customize their shoes are born after 90. In the eyes of men, this makes the cultural circle of customized shoes more and more interesting. "They are concerned about the two dimension, animation, and I am very happy that many people also like the design of the Chinese style".

In a few live broadcast software, the man will regularly broadcast live to make shoes, more and more fans, the man became "net red".

Many people ask whether there is a Taobao store, and fans will take the initiative to post the shop address for the man.

In addition to customizing sneakers, the man also designs peripheral derivatives of sneakers, and he loves to wear a T-shirt with shoes like life. This series also has baseball caps.

Wearing a pair of blue bracelet on the Han hand, the color matching of Nike diamond series shoes is adopted. The price of the bracelet listed in 2013 is 20 yuan, with 100 sets per week, 2 seconds per second.

The bracelet has been sold for 300 yuan per set.

Over the past two years, the man has launched more than 100 bracelets, and several of his faithful powder have been collected.

In addition to custom shoes and design peripherals, the man is also a frequent visitor to all sports shoes.

Even he will be recognized by fans in the street.

The deeper impression is a pair of lovers wearing their own bracelet on the bus. The man sat on the back seat and stared at several stops. He thought, "this feeling is very good. You think everyone knows nothing but a pair of shoes and a bracelet."

In the circle of friends, he dried out his wedding photo.

"I also wear sneakers for wedding photos, and I definitely wear sneakers at weddings.

Each pair of shoes has its own story, and I will have more stories in my life.

The great God who made the props of the Dragon hunting tactic

In June 2016, at the BJCC Beijing exhibition, the fans who liked the "end" fans were excited and excited. This is their way of expression: "the exhibition at the end."

Good-looking...

Good-looking...

Ghosts and ghosts are so handsome!

(no longer boasting).

In China, we refer to the entity models that are created by characters or non personas in animations, games, films and TV shows.

The studio was founded in 2010. The Chinese elements are their original hand features. The works of "journey to the west" on the theme of journey to the West and some works of local animated "black cat sergeant" have been well received.

Tsui Hark, director of Hongkong, also discussed with them the production of movie making.

In the movie "Dragon Quest", which was released in 2015, the "other shore flower" meteorite and the goddess armor are made from the end.

The cooperation with the "dragon hunting strategy" has made the industry from the derivatives industry to the stage of film production.

The four seasons is one of the founders of the studio, and is well known in the circle of hands.

In order to publicize the culture of hand and train lovers, the studio continued to hold several open public courses. The first stage attracted hundreds of applicants, many of whom were still in the studio.

Taobao wants to let the kids go after 90.

"Players are experts, experts, sellers."

"People do not necessarily believe in advertising, they only believe in celebrity endorsements. Instead, they choose to trust the people in their own circles. These people are also consumers."

Alibaba group CMO Dong Benhong believes that "the whole era, especially young people may be showing a" de centralization "trend, but Taobao is the most capable of carrying" small and beautiful "such a platform.

Chiang fan, senior director of Taobao mobile, said Taobao's community path is no longer a product of one or two, but turns Taobao into a platform with community attributes.

Jiang Fan gave an example of "ask everybody" by hand washing products.

When a user asks a question in the "commodity page" or "baby evaluation", 25% of the users will answer the question in one minute, and 60% of the questions will be answered in 10 minutes.

The high quality answers of active respondents will be screened out and refined and promoted in the corresponding circles, which will affect more consumers and consumer behaviors.

Less than a year ago, Taobao headlines have become China's largest online consumer media platform, with more than 80 million subscribers subscribing or watching and feedback every month.

Ask you, Taobao headlines, Taobao live, micro scouring, algorithm recommended "good goods", "love shopping", according to user habits optimized "search"......

Many innovative products have formed community-based, content oriented hand washing, forming numerous communities based on commodity and interest.

The circle has made a big contribution to the world, and the people have taken a big circle. The quality content produced in the circle has brought more consumption contents. These users' voluntary contributions have made Taobao the largest consumer life media in the world.

Whether buyers or sellers, the proportion of Post-80 consumers in Taobao users is more than 75%, of which 90 users have more than 1/3.

In the view of Zhang Qin, vice president of Taobao, 90's emphasis on self and personality is more important. They prefer to pursue original products that represent their own style. Instead of buying passively, they prefer to participate in the process of consumption, or even create their own products.

Zhang Qin said Taobao is creating a complete chain of creativity, innovation and creation for young people.

"Very home" brings together a large number of original home designer shops, "Chao Dian Street" to support niche technology innovation and intelligent hardware startups.

Taobao's public funding has provided financing for more than 6000 projects.

Dong Benhong pointed out that Taobao is not only a universal Taobao, but also a young person who shows creativity.

This is the original intention of Taobao's first "creation Festival" this year.