A Big Wave Amoy Brand Enters The Centralized Listing Period, The Internet Helps "Amoy Brand" To Counter The Trend Growth.

Recently, the SFC issued a news report.

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Initial parent company

The group formally applied to the China Securities Regulatory Commission for public offering and listing on the growth enterprise market.

The company intends to issue 80 million shares to the community, with a total share capital of 320 million shares.

At the end of June, it also submitted a IPO application to the SFC, which was also listed on the gem of Shenzhen Stock Exchange.

With the rapid growth of Internet brands, according to incomplete statistics, more than 50 enterprises on Tmall platform have launched IPO plans internally.

The analysis shows that these brands have developed rapidly through Tmall and other platforms, and quickly entered the first tier brand tier in 7 years.

For these Amoy brands listed, Peking University financial and Industrial Development Research Center Secretary General Huang Song said, "the electricity supplier represents the new economic mode, should also occupy a certain proportion in the capital market."

A big wave Amoy brand enters the centralized listing period.

The listing plan of Hui Mei group can be traced back to March 2015.

At that time, Hui Mei dress announced that it had won 324 million yuan financing of Dongguan's search for clothing, and said it would launch its application on A shares.

However, more "Amoy brands" are also coveted the title of the first stock.

At present, a big wave of Internet brand represented by "Amoy brand" has entered the stage of centralized listing.

At the end of June, it also submitted a IPO application to the SFC, which was also listed on the gem of Shenzhen Stock Exchange.

In April, the South Korean clothing shed appeared in the information of the National SME share pfer system, and was intended to land on the new three boards.

According to Alibaba, more than 50 enterprises on Tmall platform have launched IPO plans inside, including three squirrels, ten month Mommy, and Yu mud Fang.

These Amoy brands share some of the same genes.

They rely on Taobao and Tmall platform, the enterprise maintains the high speed growth, in 7 years time rapidly national first brand echelon.

These brands have good profitability, and because these brands grow on the Internet, they have strong fans' stickiness and high repetition rate.

Through Taobao and Tmall, the number of three squirrels has reached 24 million.

The repeat purchase rate of these consumers is as high as 50%.

At the same time, these enterprises have also been recognized by the capital market, before obtaining a lot of capital favor and investment.

Internet boosted the trend of "Amoy brand"

A large number of "Amoy brands" represented by garment enterprises are listed in great contrast with the traditional garment industry.

In 2015, the clothing industry continued to be constrained by the weak consumer market, and a large discount sale became the norm. There were even a lot of enterprises to reduce their businesses on a large scale.

Despite the weakening of the apparel industry environment, the apparel industry's online business has remained stable.

The company's operating income in 2013 ~2015 was 590 million yuan, 949 million yuan and 1 billion 141 million yuan, respectively.

When rough growth can not adapt to the new business competition, traditional service enterprises begin to accelerate the embrace of the Internet and mobile Internet, and the Internet brand, including the Amoy brand, has begun to fine operation.

Referring to the rapid growth of revenue in the past three years, the United States has clearly pointed out the contribution of the Internet to its business: conform to the good momentum of online shopping consumption, rely on strong online brand incubation and operation capabilities, and keep the company's revenue growing rapidly during the reporting period.

In particular, with the advantage of online brand reputation and "fans" member resources, we actively explore diversified and multi-channel innovative brand marketing mode in the reporting period.

Online advantages are also beginning to feed back.

The group also launched an integrated marketing strategy on line and offline, and actively promoted the project of "Inman + thousand city stores", which used the "fans effect" to quickly copy the brand influence from online to offline.

Capital market touted "Amoy brand"

The capital market is also reconsidering the value of "Amoy brand".

It is highly affirmed that these brands are much higher than the market average brand premium efficiency and the Internet based high sustainable development capability.

What happened in June of this year is that you want to buy a hundred herbs.

I wish you jujube industry to buy a hundred yuan of 960 million yuan price.

From the information disclosed, the book value of the owner's equity is only 54 million 664 thousand yuan, and the assessment value is as high as 960 million yuan, and the appreciation rate is 1659.84%.

I think you think that, considering the value of intangible assets such as the brand influence and management level of paraquat, "higher appreciation is reasonable".

In 2013, 2014 and the first three quarters of 2015, the revenue of paraquat was 229 million yuan, 612 million yuan and 815 million yuan respectively, with the fastest growth rate reaching 167%.

Cathay Pacific believes that the first batch of A shares will be the first Internet snacks leader, with scarcity and huge volume of revenue and super growth.

Data show that the online snack industry is still expected to maintain 30%-50% growth in the next 3-5 years.

1-2 billion enterprises are expected to be born in the future.

Li Feng, founder partner of Feng Rui capital, believes that Amoy brands can better start and disseminate brands through Internet related information media or effective channels, and there are still great opportunities ahead.

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"Amoy brand" has obvious advantages in listing.

Internet retail analyst Peng Yi believes that a large number of "brand name" business after the overall size of the inevitable phenomenon, the current electricity supplier GMV has accounted for about 10% of the total social zero, the future will further enhance, it is expected to reach 10 trillion in 2020, there will be more and more enterprises listed.

A brokerage apparel industry analyst believes that the brand name listing basically represents the trend of the domestic brand apparel industry in the past few years. The online "small and beautiful" brand achieves high performance price ratio through the savings of intermediate links, and realizes the segmentation of the crowd through clear brand positioning and the high customer stickiness of the fans economy.

Lu Ge, the managing director, thinks that as a brand name, the brand has its own advantages: "compared with the same brand of clothing, the capital market will give it a higher premium, because they are very skillful in using Ali as a good platform to strengthen themselves". As long as the brand can maintain or develop this brand in the future development, it is likely that the market will be recognized quickly.

Luge said that with the listing of Amoy brands, this systematic phenomenon will be discovered by the market. If the brand of the brand is branded with ALI, if the performance is good, when the new brand is submitted to IPO, it will be a dark horse in the eyes of investors.

How do investors rush for gold?

As the "Tao brand" has entered the capital market, more capital will also pay attention to these enterprises. So how should the capital get rid of gold in the "Amoy brand"? Experts believe that the first thing is to discard the misreading of the brand for online development.

Peng Yi, an Internet retailer analyst at Zhongtai securities, said many people misunderstood online brands.

For example, online brands are not as influential as traditional brands in the supply chain; online brands can only rely on online channels, lack of experience in line, and uncertainty in growth.

But the reality is that online brands have shown their unique advantages since the double eleven in 2012.

Although the overall retail environment has been under great pressure in recent years, the annual compound growth rate of most traditional brands has been quite good, and online has shifted from the original pure inventory to more channels for the simultaneous listing of customized and new models.

These Amoy brands have high investment value.

Analysts recommend that investors, the consumer goods industry is a seemingly low threshold, but is actually very difficult to study clearly. Investors need to have sufficient experience when selecting online brands. They should buy more, communicate more with customer service, and take a look at the evaluation.

We should also fully investigate and communicate with management, suppliers and platforms.

In addition, investors should pay more attention to the rationality of business mode, predictability of liquidity and the quality of financial statements when investing.

For example, the representatives who have gradually expanded, such as Yin man, rink and silk, and Korean clothing house, have their own advantages such as clear brand positioning, strong management team, reasonable incentive measures and forward-looking business layout. The overall revenue, earnings and cash flow are in the virtuous circle.