Textile Equipment: Finding Space From The Market Gap

At present,

The industry has entered the annual production slack season, and the start-up rate of enterprises has dropped significantly.

Not a few

Enterprises reflect that since June, orders have been reduced, and the most profound experience is equipment manufacturers.

Focus on overseas markets

With the continuous rise of the cost of production factors such as hydropower, labor and so on, the development of the textile industry as a whole has been slow.

Many people in charge of textile equipment manufacturing enterprises in the interview reflected that the root cause of the sluggish sales of products lies in the low capacity and insufficient demand of downstream enterprises, and the bottleneck of insufficient demand lies in the fact that the bottleneck of demand is insufficient.

Price and import and export yarn price inversion.

Both textile enterprises and spinning manufacturers generally believe that the current situation of the domestic textile industry is unlikely to change in the short term.

In order to get rid of difficulties, many powerful enterprises have turned their eyes to overseas markets.

At the same time, many foreign customers have also pferred their orders to countries and regions with lower labor costs such as Vietnam and Thailand.

At the beginning of the month, Lu Tai textile announced that it will invest $2 million to establish a wholly-owned subsidiary in the United States, mainly engaged in market research, new product promotion and customer relationship maintenance decisions.

Under the current circumstances, Shaoxing County foreign trade enterprises have also actively changed the business model of "waiting for a rabbit" before taking the initiative to attack the customers, so as to win the customers in time and service.

At the same time, the foreign trade company also took part in various textile fabrics exhibition, understood the market situation through the exhibition, grasped the fashion and ensured the foreign trade order.

The recession of textile enterprises is bound to not be able to stand alone. Many textile equipment enterprises have the same feelings and ideas as textile enterprises.

For example, in the first half of this year, the total export sales volume of Shanghai Far East comprehensive branch company increased by 22% over the same period last year.

Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that the export volume of Golden Cat Corporation has accounted for 25% of the company's sales in the first half of this year, and the delivery value of exports increased by 12.76% over the same period last year.

Innovation is still the main theme of development

The more depressed the market is, the harder it is for companies to work hard.

Yang Chongming, chairman of Chongqing Golden Cat Corporation, told reporters that in addition to innovation, enterprises have no better way out of the current situation.

Liu Feng, Minister of marketing of Qingdao textile machinery needle clothing company, has also expressed a similar view: "in the face of severe market economic situation, enterprises should make great efforts to cultivate their independent innovation ability, develop products targeted, reduce the competition of homogeneous products, and upgrade the technological level of products through the comprehensive upgrading of core technologies to occupy the market."

Many people in the industry believe that in the domestic textile industry situation is still grim situation, textile enterprises will further deepen the adjustment and pformation, to meet the needs of textile enterprises upgrading and pformation, to meet the needs of intensive and automation, and can effectively enhance the production efficiency of textile equipment products will still have a good market prospect.

In order to reverse the decline in the efficiency of textile enterprises and reduce orders, Shaanxi Changling textile machinery and Technology Co., Ltd., by improving research and management innovation methods such as improving the development of new products and improving technology, improves production efficiency. In line with the quality problems of online products, efforts should be made to improve the technology. At the same time, the echelon construction of the company's technical team should be strengthened as the focal point of the work, and the technological cooperation with the scientific research institutes should be expanded, so as to enhance the ability of scientific and technological innovation and achieve the breakthrough of key technologies in key projects.

Xue Dongquan, general manager of the company, said that at present, the company focuses on the research and development of products, including cotton fiber tester, foreign fiber cleaning machine, automatic heating system and so on. In the future, the company will further strengthen the control of new product development process, and further shorten the product maturity cycle.

In view of the wide market demand of the heald frame industry, the large number of production enterprises, the fierce competition in the industry, the easy imitation of products and the uneven level, the Shanghai textile wire frame Co., Ltd. has also strengthened its independent innovation work, positioning high-speed, wide, high intensity, low noise and new structure heald frame as the new product development target of the company.

Differentiation to achieve adverse market growth

Many textile equipment industry executives believe that at present, the textile machinery and equipment industry is facing major adjustment, restructuring and elimination. As time goes on, the polarization of the industry will become more obvious. If the enterprise wants to win in the competition, it should make more efforts in product differentiation.

In order to meet the challenge, in recent years, Chongqing Golden Cat Corporation has invested about 5000000 yuan to increase equipment pformation, using alloy steel and bearing steel materials to produce steel collars, changing the past single traditional and backward processing technology, and realizing the process reengineering of steel collar production.

In particular, since last year, the company has introduced a high-precision bearing steel collar. The new composite surface treatment technology has been used to realize the matching of the steel collar and the BS (sapphire) traveller.

This new product has now been the first choice for many high-end customers to replace imported products.

Due to the improvement of some key technical indicators, the consistency, steadiness and reliability of the steel collar at high speed operation have been significantly improved, thus greatly reducing the yarn breakage and Mao Yu.

Yang Chongming told reporters: "sales of these new steel collar have doubled in the first half of this year, and have promoted the upgrading of the whole steel collar product.

Under the downturn of the industry, the sales revenue of the company's steel collar increased by 15% compared to the same period last year, of which the proportion of new steel collar was 11% last year.

Increased to 23%, it is expected to show a larger growth trend in the second half. "

Jiang Yaowu, general manager of Haimen Jinsha needle Clothing Co., Ltd., also expressed similar views. He said that because the downstream cotton spinning enterprises had not shown any signs of improvement, it was unrealistic to expect that the order of cotton spinning needle clothing would obviously increase.

At present, the company mainly focuses on non-woven clothing.

He believes that with the growth of demand for filter cloth in the environmental protection industry, the demand for card clothing, which is mainly used to produce filter cloth, should increase significantly.