Juhuasuan And Suzhou Museum Jointly Play Cross-Border

Juhuasuan activity page

Tang Bohu's copybook, Ieoh Ming Pei's architecture, and ancient bronze sword of Wu Wang Fu. The treasures in these museums look a bit cold, but now they are also on the way to the people. In July 4th, Juhuasuan and the Suzhou Museum joined hands to play the cross boundary. Latest fashion The launch of the "walk away history" launched 24 Suzhou Museum elements customized costumes, of which 10 custom made costumes were first launched in Juhuasuan.

Within 72 hours, these elements contain cultural elements. T-shirt Together with the dress, together with other commodities participating in the activities, the more than 60 thousand young men and women of literature and art were robbed. Museum + electricity supplier The cross-border portfolio is promoting the upgrading of new fashion brands.

Juhuasuan promotes sinoamerica to fight for the first brand of Amoy brand

It is learned that the 24 costumes involved in the show are all designed by the relevant elements of Subo's collection of works of art. The designers are from Yin men, who live in the left and the first language.

In the 72 hours of 27-29 June, these "cultural tone" T-shirts and dresses, together with other products participating in the activities of Hui Mei, triggered more than 60 thousand literary young people to rush to buy, becoming a new attempt for Amoy brands to play cross-border marketing.

It is reported that in July 1st, coincided with the Shanghai Mei fashion group issued the prospectus for listing, the battle of "the first brand of Amoy brand". Data show that in the overall environment of the apparel industry is poor, the main income of Hui Mei is showing rapid growth, and its main revenue comes from online apparel sales represented by Alibaba. Insiders pointed out that Juhuasuan and the United States and the United States jointly created a new cross-border cultural marketing + marketing mode is expected to provide a bargaining chip for the brand in the capital market competition.

Liu Bo, general manager of Juhuasuan, said: "Internet brands tend to focus on the market and sales, but there are short boards in brand image building and event marketing. Juhuasuan backs Alibaba's massive users and business resources, and can quickly help Amoy brands to connect cultural resources and achieve brand upgrading."

Electricity supplier +IP into a new outlet for marketing

Cross boundary also brings more opportunities for young people to recognize and love the museum's collection of IP. In 2015, it was known as the first year of IP in the industry, and the combination of museums and electric business, which is worried about commercialized museums, is becoming a trend in the history of IP.

Such as Tang Bohu's "Xing Xing" cooperative T-shirt created by ingenman designer, using Tang Bohu's Qilu authentic "man Xing" combined with modern watermark thick plate technology to present ink and wash feeling; while the selling price of only 98 yuan of the new autumn dress new Su Su calligraphy and painting long sleeved T-shirt, the Ieoh Ming Pei's landscape and floating world painting interwoven design, mutually interesting; in addition, left by the design of Shan Shui fish series, as well as by the development of Bo Bo, skillfully refining the collection of Wu Wang Fu sword handle element of the amazing accessories are also welcomed by consumers. The combination of retro fashion and fashion is shining brilliantly through the Internet.

It is reported that, in order to help more museums to cross the border, Juhuasuan has also worked with the Imperial Palace Taobao to launch the Imperial Palace series of creative products. In just 75 minutes, it sold out 1500 front guard cell phones, and joined the China Aerospace Museum to launch exclusive space culture products. This cooperation with the Suzhou museum will create a new benchmark for cooperation between museums and fashion industry.

Chen Ruijin, curator of the Suzhou Museum, said, "as a cultural card of Jiangsu, Suzhou Museum has always maintained an open mind to try to cross border cooperation. This time, the cross-border cooperation with e-commerce and clothing has allowed traditional culture to spread and spread in a new way, so as to achieve the cultural pursuits of selling, selling, and selling feelings in museums."