Britain'S Off Europe Cross-Border Electricity Supplier Is A False Alarm?

British people voted out.

(Britain's separation from the EU) continues to ferment worldwide. Domestic hot cross-border electricity suppliers are also affected.

The exchange rate of the pound dropped sharply, and the yen rose.

Even the enthusiasm of European products.

The head of many cross-border e-commerce platforms in China said that the UK's offshore market has been stimulated in the short term, but the long-term impact has not yet been reflected.

However, it is undeniable that off Europe will bring no small impact to cross-border electricity providers, especially cross-border electricity suppliers.

British goods are selling well.

At the moment when the results of the referendum were announced, international finance

Quick response: sterling exchange rate fell sharply, the lowest point in more than 30 years, and the yen exchange rate should rise.

The exchange rate as a key factor affecting the prices of import and export commodities, domestic cross-border electricity providers after the European Union launched a British fever.

Before the referendum, the British auction has opened the crazy brush screen mode.

Britain's devaluation caused Sterling depreciation, which means that the purchasing power of the renminbi has increased.

In addition, the traditional summer discount season also helped fuel the British fever.

People who have long been engaged in purchasing British goods have told the Beijing Business Daily that it is at the time of the traditional British discount season. The fall in the exchange rate makes the purchase of British goods the best period.

Take the Burberry classic windbreaker as an example. Before the euro, it was 13757 yuan, and the lowest price was 12203 yuan when the European pound dropped sharply. The difference was 1554 yuan, while the classic LVNeverfull package was 885 yuan before and after the euro.

In addition to being sought after by the British purchasing agency, domestic related cross-border electricity providers also responded quickly.

The Beijing Commercial Daily reporter at Tmall International UK Pavilion saw that the platform has launched the theme of "off Europe".

According to the oceanic wharf statistics, the sales of European commodities doubled under the influence of the deeuro event, of which 60% of the British goods contributed to the sales; in terms of price, the active commodities in European commodities were concentrated at 4000-6000 yuan, with an average price of more than 2000 yuan.

Short term favorable for cross border imports

"From the current exchange rate drop, this is good news for consumers and platforms," according to Qiu General Huang, general manager of Jingdong global purchase.

But he also admitted that it is difficult to judge from a long-term and deeper level.

The most direct result of the decline in the exchange rate is the decline in commodity prices.

Chou Guoxun, chief financial officer of fresh life, said that the impact of the depreciation of the pound will lead to further reduction in the cost of purchasing cross-border electricity suppliers and the corresponding reduction in the price of goods.

However, Qiu believes that there will not be much change in the category and quantity of commodities in the sea market in the near future.

People with cross-border electric business who do not want to be named have told the Beijing Commercial Daily reporter that, for example, Burberry, the vast majority of imported cross-border platforms in China are not directly licensed by the brand, but are sold through other level channels, and the pricing is not simply converted according to the exchange rate.

In addition, for Burberry, although the brand is British brand, raw material, manufacturing and other processes are located in other countries or regions.

Short term positive does not mean that imports of cross-border electricity providers can rest easy.

Mo Daiqing, director and senior analyst of the online retail department of the China Electronic Commerce Research Center, said that the import of cross-border electricity supplier market still needs to be adjusted flexibly.

On the afternoon of the referendum announcement, Liu Nan, a honey bud CEO, said on the social networking site that the cross-border electricity providers began to adjust the yen zone SKU calmly.

Cross border export setbacks

Britain has been an important market for China's cross-border exports.

Statistics show that in 2015, China's export electricity supplier destination market distribution, the EU accounted for 17% of the total paction volume, trading volume of 763 billion 300 million yuan, of which Britain, Germany, France, Spain are China's most important export market.

Following the United States, Britain has become the second largest supplier of electricity to China.

Liu Yin, President of the export cross-border e-commerce platform, said that the change of exchange rate in the short term will directly lead to a reduction in the export of UK commodity profits. If the low exchange rate is maintained for a long time, the competitiveness of domestic commodities will decline.

In addition, the United Kingdom has been playing an important role in China's export to the EU region. Britain's departure from Europe means that the original system built by China's cross-border export electricity suppliers in the EU will be rewritten and even need to be rebuilt.

Liu Yin said that when China's cross-border export electricity suppliers export to the European Union, they usually build positions in one to two regions, and then radiate the EU region, while the United Kingdom plays an important role as an important port area.

Zhu Qiucheng, general manager of New Oriental Industry and trade, admitted that the channels for domestic export of cross-border electric business enterprises to export to the EU would be narrowed.

The industry believes that the United Kingdom will take advantage of cross border electricity supplier to reduce price advantage, increase logistics costs, tax policy adjustment and other tests.