Deep Interpretation Of The Ending Of Shop 1 And WAL-MART

Some people say that WAL-MART has dumped a big burden and can get 5% of Jingdong's shares.

Jingdong wants to take 5% of the shares to replace WAL-MART's supply chain and other resources. It is also a wishful thinking.

First of all, for WAL-MART, 5% is also $1 billion 500 million.

Instead of seeing money, it only made 4 billion 570 million dollars in the fourth quarter of 2015 (equivalent to 30 billion 200 million yuan), killing BAT directly.

The difference between financial investment and strategic investment is that the latter does not care about direct financial returns.

WAL-MART, of course, has more money to invest directly. In addition to holding shares, holding more 5-10% shares can not change the nature of strategic cooperation too much.

In addition, it is also necessary to ask whether Jingdong needs more money. After the first quarter of 2016, there was almost 35 billion of the Jingdong account. The cash flow is also positive. When the share price is the lowest, more money will be used to dilute its shares. Lao Liu will not do so.

Let me put it another way,

Don't be too bully. This year's double eleven is two more than the clothing brand. Jingdong is not without counter measures.

Return it to others.

Dong GE's view is that monopolization of the channel is not a good thing. It is not good for consumers, but also bad for brands.

However, East elder brother once again stressed that the WAL-MART strategy shares Jingdong, the key is not shop No. 1.

10 billion of the strategic cooperation, the 1 shop accounted for 20-30% value at most.

Don't put all the focus on shop 1.

Do not underestimate the intelligence quotient of WAL-MART and Jingdong. For example, in 2014, Jingdong will not simply buy Tencent electronic business, and take the initiative to acquire Shop No. 1, and spend 10 billion.

Prior to that, Jingdong has invested heavily in mergers and acquisitions. So far, there has been no successful integration case.

In March 2010, it purchased the electronic commerce website of SK group of Korea, Qianxun, and restarted the thousand search network in May 2011, and then went online.

January 2012 Mini pick

After a year of operation, there was no dispute about the paction.

Then, in January 2014, the acquisition of the special hotel was completed in January 2014. The founder Deng Tianzhuo and Ren Xin joined the Jingdong.

Deng Tianzhuo also managed to get home from Jingdong. Ren Xin Mars left Jingdong and founded tens of millions of get financing.

Then again, in 2014, Tencent strategic stake in Jingdong, Jingdong merged Tencent e-commerce QQ online shopping, patting network and Yi Xun network.

If the first two websites were closed, Yi soon network was basically refrigerated.

What about store No. 1? Cold or cold storage is the same thing. It is estimated that Jingdong itself may not be confident of running two independent brands.

During the M & A, WeChat also consulted Xu Lei, the boss of Jingdong's wireless business division. How can we take over the users and brands of shop No. 1? Of course, company secrets, Xu Lei did not say anything.

Inside news, Xu Lei returned to the Jingdong market for two weeks to replace Xiong Qingyun and returned to his department in 2007.

The acquisition of shop No. 1 is not the core demand of Jingdong, but it does not mean that it is a waste of tens of thousands of active customers in the 1 shop and its reputation influence in East China.

Category 1 is only a subset of Jingdong, which is completely overlapped. However, according to the data of shop No. 1, most users and Jingdong do not overlap.

The number of active users in shop No. 1, the quality of users (viscosity) is about an order of magnitude higher than that of the fast Internet. Therefore, Jingdong will never freeze the last drop of blood in store No. 1.

Now let Xu Lei return to the management of the market department, it is also necessary to reuse the rhythm again, perhaps with the WAL-MART strategic stake in the integration of shop No. 1!