Gap All The Way To China Store Delivery Service Bright Blind

The Gap brand of Cape group launched the ship from store service, and the Tmall mall is implementing the all channel strategy in China. It is understood that Gap brand Tmall flagship store and 57 stores in 12 cities in mainland China participated in the event. During the activity, consumers will place their orders at the Tmall store flagship store of Gap brand, and the system will automatically help to choose the distribution from their nearest stores or delivery warehouses, effectively improving the efficiency of goods distribution.

In addition, consumers can check whether there are goods they like in the nearby stores through the web page, and try and buy them in person. Gap electric business department head May Ng "The store delivery service not only helps consumers more directly understand the inventory of Gap stores and distribution centers, but also enhances the efficiency of goods distribution and improves customer satisfaction."

It is reported that Cape group We always strive to create seamless and full channel shopping experience for consumers. Through integrated marketing channels such as physical stores, online shopping centers and mobile clients, customers can purchase their favorite products in the most convenient way anytime and anywhere. To achieve this goal, the Cape group has been working hard to lay the full channel strategy through integration. Physical store And digital technology platform, to create a first-class shopping experience.

In China, Cape group will continue to explore how to effectively deploy the full channel strategy in the Chinese market and provide consumers with better quality shopping experience. Since its entry into the Chinese market in 2010, the company has established its own e-commerce platform, and has joined the leading third party e-commerce platform in Tmall mall.

So far, the Gap brand has about 140 stores in China and has covered all provinces in the mainland through e-commerce channels. In North America, Cape group is the leading provider of full channel marketing. It has launched four services, including ship from store, find in store, reserve store store and store in (order in).