The True Portrayal Of Mobile Internet Aborigines After 00 And After 90 Generations

After 00, they gradually grew up and became the audience of the Internet. But what aspects of Internet life after 00 are mainly reflected in it? As a Post-80, 70, or even post-90s, they may not be able to understand.

Net red and live broadcast suddenly fill every corner of the Internet, affecting everyone's life. At the same time, we suddenly discovered that the 00 of them loved to play live broadcast, and loved to show themselves to mobile phones.

But in addition to live broadcasting, who knows what Internet life is like after 00, what do their social circles love to play?

You may not understand the complicated and new two world.

No chatting, the fun of trying to fight a picture can't figure out the meaning of the video website's barrage, but you must admit that these tricks are showing an overwhelming trend of development, which is the true portrayal of the mobile Internet aborigines after 00 and after 90.

According to the latest CNNIC data, as of June 2015, the proportion of Internet users aged 20-29 years old was 31.4%, accounting for the largest proportion of Internet users.

But compared with previous years, the proportion of Internet users under the age of 20 is increasing rapidly, and the proportion of Internet users aged over 20 is decreasing, which means Internet users.

The trend is obvious.

Social networking is not only a necessity for their daily lives, but also a platform for them to express themselves and find like-minded partners for those who grow up with the Internet and the mobile Internet after the 00 generation.

They are willing to spend more time and energy, try new ideas, seek "their own language, their own culture", and have their own language and cultural tonality of social circles.

And centimeter shows.

The starting point stems from the good grasp of the mobile phone QQ team's personality publicity, fashion trends, interest social networking, idolatry and other social needs of the post-90 and 00 user groups.

The future of centimeter shows, and the success of QQ show of its predecessors is not a problem.

In fact, at the moment, the function itself is far from perfect.

Tencent tries to position the centimeter world as a two-dimensional Mini space parallel to the real world, but the lack of interaction between the centimeter image and the user itself may make the new idea inadequate.

And there are advantages and disadvantages in everything. Under the mobile phone QQ, it is bound to bring huge traffic assistance to the early development of the centimeter show. But also because of the limitations of the mobile phone QQ under the framework of mobile phone, whether the limitations of the centimeter show will affect the social enthusiasm of the group after 00, still left a question number in my mind.

But the Tencent's attempt in the social sphere is worth pondering.

With the development of mobile Internet, the homogeneity problem is inevitable in social products, and there is less and less innovation in product service.

As the largest social platform in China, Tencent is actively trying out on the basis of hundreds of millions of users. This kind of attitude is worth learning from the practitioners in the social field.

The culture that they pursue after 90 and 00 may seem to be only a minority demand at the moment. It is the existence of subculture.

But in fact, these are leading directions for the Internet in the next 10 years.

The 00 are in the age of rebellion, novelty and ignorance, and the post-90s are also basically in the phase of seeking for the same, and their social circles have obvious interest orientation and strong group cohesion, which are obviously different from the social ecology we know well.

They love the two yuan barrage video website represented by A station B station. These ghost videos lead them to the climax and satisfy their demand for novelty, Tucao and interaction. They love the video sharing community represented by the little coffee show, and just a few minutes of random publicity simply satisfy their desire to dress and satisfy themselves.

These are just the epitome of the younger generation showing individuality.

In a survey by Penguin think tank, 95 of the social needs are casual and casual. They love sharing and individuality. They are more fragmented and more interested in entertainment and social interaction, and are eager for more attention and interaction.

Traditional platforms like QQ, WeChat, micro-blog and so on may still be the most commonly used social networking applications, but with the 1990s and 00 becoming the mainstream social users, if they do not make changes in their playing skills, they will surely be surpassed and eliminated by the latter.