The Key To Luxury Electric Business Is To Get Through The O2O Closed Loop.

In recent years, in order to develop fast-growing Chinese consumers with high-end consumers, many international luxury brands have been fighting for e-commerce.

However, China's e-commerce giant Alibaba has announced that it has joined the international anti fake alliance. Many international luxury brands have boycotted the way out, and the world anti fake alliance has suspended Alibaba membership.

Insiders pointed out that the reason why international luxury brands "love hate" for China's e-commerce platform is because luxury brands are often helpless in the background of market downturn, and luxury brands have been plagued by fake electricity suppliers.

To achieve more smooth cooperation, we need not only the innovation of cooperation mode, but also the escort of a series of policies.

Experts say

The mode of cooperation with the electronic business platform needs innovation.

Whether luxury brands are self built business channels or cooperate with the third party e-commerce platform, the key is to get through the O2O closed loop, which mainly dissolves consumers' doubts about the supply of luxury goods on the e-commerce platform.

Recently, luxury websites have been working with more than 50 stores of more than 40 brands, officially opening a new shopping mode under the online single line purchase.

Consumers who purchase luxury goods through the website can purchase online, take delivery to stores on the line or deliver goods from the physical store.

This not only solves consumers' doubts about online purchase of luxury goods, but also solves the problem of insufficient passenger flow in offline stores.

At the same time, consumers purchase products through the Internet.

Both parties and after-sale parties are all physical stores.

For the employees in the store, the sales performance of the customers on the service line is above the entity store staff, and also effectively solves the problem of the low enthusiasm of the entity store staff for online customer service.

In addition, experts also said that to ensure smooth cooperation between the two sides, a series of policies need to be escorted.

First of all, improve relevant laws and regulations.

In view of the problem of counterfeit goods existing in luxury electric business, we should formulate clear laws and regulations on luxury goods management of electric power providers, and clearly specify the standard of punishment and the compensation standard for consumers who sell goods without authorization, and let relevant departments have rules to follow.

Secondly, we should strengthen the supervision and control of luxury goods businesses.

Relevant departments should increase the intensity of online inspections, strictly investigate and punish illegal behaviors such as unauthorized sale of luxury goods, sale of fake and inferior luxury goods, etc., and timely release them to consumers by means of television, newspapers, networks and other media, so as to investigate and deal with one thing and frighten one piece, and earnestly safeguard the normal order of the luxury goods trading market of e-commerce.

Once again, play

Leading role.

The relevant departments should take the initiative to communicate and coordinate with the electricity supplier industry associations, so as to consciously strengthen the construction of the trade associations themselves, improve the industry supervision and coordination mechanism, formulate and implement self-regulation rules, so as to give full play to the leading role of the electricity supplier Association, and promote the self regulation of the luxury goods industry.