Subversion Mode Defines Women'S Clothing Retail Future

What is the "M space stack"? "M space stack" is the global partnership shop plan: ZIMMUR brand investment one billion, in 2 years, 1000 brand stores are set up in mainland China, and 100 brand stores in Southeast Asia.

The core of its concept is: 0 franchise fee; B2B2C profit sharing; cloud storage zero inventory, 100% return.

Why "M space stack" has been so popular? Mr. CEO, the son of animal husbandry, gave the answer: "M space stack is a new mode of women's clothing retail under the shared economy. What we are doing is catering to the development of the times and finding new draught in the new economic wave."

From the perspective of market feedback, the "M space stack" is completely subverting the retail mode of women's clothing with model innovation and value innovation, reshaping the value of women's clothing stores and leading the future business revolution.

Interest sharing is this.

The basic logic.

The "M space stack" mode under the shared economic dividend has achieved at least four major overturns compared to the traditional brand franchise mode.

The B2B2C profit chain is composed of manufacturer, brand dealer and retailer.

The new mode of castration dealer profits, breaking the traditional manufacturer, brand, distributor / distributor in the market.

The profit level, shorten the product path, and restructure the value structure, so that the store terminal will gain the maximum benefit.

It is the core value of the "M space stack" to pfer the original 30% profit of the dealer to the retailers and consumers, so that the sales terminal can get the maximum profit and satisfy the consumers' best interests to achieve the win-win situation of the B2B2C three party.

Almost all brands in the women's clothing market are still following the traditional value chain. Retailers are seeking their own profits in a narrow profit space. No wonder they complain that business is hard to do.

The 1 mode of clothing O2O is the single dimensional expansion under the online and offline. The 2 of clothing O2O is the mode revolution triggered by data flow. Only those enterprises with big data technology capability can successfully gain profits from O2O.

ZIMMUR set up IT technology company in 2010, specializing in the research and development of big data and information technology in the industry. Last year, enterprises realized the comprehensive interconnection of all terminals, such as R & D, production, commodities, sales, logistics and so on.

ZIMMUR applies big data technology to achieve seamless online and offline business and opens the O2O business plan of the world.

"Big data + brand store" is the core concept of ZIMMUR's O2O mode: the application of big data, integration of online cloud to line, forming brand store, mobile terminal, multi-channel power O2O mode to drive the whole.

Upgrading and pformation of O2O mode.

Based on big data, cloud storage technology enables ZIMMUR to become the only enterprise in the industry that can provide "all goods exchange" service: lightening and distributing goods, not out of stock, nor pressing goods.

ZIMMUR applies big data system to manage goods, and the data can accurately feedback how much goods each store sells, what commodities are sold well in the northeast, what goods are well sold in Southern China, the overall distribution, and goods circulation speed is 1 times faster than that of peers.

Throughout the women's clothing market, no brand name can make a promise of 100% return, many brands rely solely on selling goods to franchise stores to make money, ignoring the shops.

As retailers know, inventory is the lifeblood of store operation, and even the best stock store is over 20%.

Cloud storage is the big trend of Internet of things. ZIMMUR has taken the lead and turned it into a bonus.

"M space stack" is a platform for profit sharing between brand partners. It is not a franchise, not a direct camp, but a mutually beneficial brand partner.

The M space stack does not have any brand affiliation costs. In the framework of the sharing platform, it leverages middle idle funds to expand shops, ZIMMUR provides goods and technology, and partners make joint efforts to make money and make profits.

Compared with the traditional brand franchise mode, the brand side is generally very strong. It will formulate a franchise policy out of their own interests and take advantage of the interests of the entity shops. The two sides are a game relationship.

ZIMMUR hopes that through the platform of "M space stacks", it can help brand partners to sell more products and earn more profits. At the same time, ZIMMUR realizes brand expansion and value-added, and partnership creates greater social value.