The Competitive Edge Of Light Industry Is Gradually Weakening.

Feng Fei, Vice Minister of the Ministry of industry and commerce, pointed out at the Fifth China light industry entrepreneurs Summit Forum and the top 100 enterprises awards ceremony recently. The general office of the State Council recently issued several opinions on launching the "three products" special action to create a good market environment for the consumer goods industry. This is another major move to push the consumer goods industry to the middle and high end from the national level after the introduction of the textile industry adjustment and revitalization plan in 2008.

This document will be a guide to guide China's consumer goods industry to the middle and high end in the next few years, including light industry.

Light industry is an important traditional competitive industry and people's livelihood industry in China. It has certain international competitiveness.

In recent years, with the rising cost of labor and other factors and the change of international competition pattern, the competitive advantage of China's light industry is gradually weakening.

Bu Zhengfa, President of the China Light Industry Federation, said that the main task of light industry next step is to implement the strategy of increasing the variety, quality and brand of the consumer goods industry deployed by the State Council, enhance the capability of independent innovation, push forward the reform of supply structure, and rebuild the competitive advantage of light industry.

At the meeting, the China Light Industry Federation released the list of top 100 light industry enterprises in China in 2015. Among them, Haier group ranked the top 5 in 5 consecutive years, and Guizhou Moutai occupied the first place in profitability list for 5 consecutive years.

Feng Fei pointed out that the current domestic and international economic situation and environment have undergone great changes, and the development of light industry is facing new opportunities and challenges.

From the perspective of development opportunities, first, the new round of technological revolution and industrial pformation are ready for development, which will usher in a major opportunity for the pformation, upgrading and innovation of light industry.

Two, China's economic development has entered a new normal and the growth rate has slowed down, but the market potential of consumer upgrading is huge.

The three is the demand of different groups and regions for the multi-level and personalized products of light industry, which provides broad development space for light industry.

Four, the level of opening up is continuously improving.

Going out creates a good international environment.

From the perspective of challenges, first, after the international financial crisis, the market competition pattern is undergoing major adjustment. The international market has set up more technical barriers to trade in light manufacturing products, such as green manufacturing, resource conservation and product quality and safety. The position of light industry in the international division of labor is facing more severe challenges.

Two, the factor cost of light industrial production is increasing continuously. At the same time, it faces the bottleneck of solving the weak basic ability of the core technology, high-end equipment and new material that restricts the development of the industry. The traditional profit model that has been formed for a long time in the light industry has been challenged.

Three, with the tightening of resource constraints, higher requirements for light industrial product design, quality, safety, material use and environmental protection are put forward. The traditional development mode of light industry has faced greater challenges.

Feng Fei pointed out that implementing the strategy of "three products" in light industry is of great significance.

First, the implementation of the "three products" strategy is an inevitable requirement to satisfy the people's consumption upgrading.

Feng Fei believes that the upgrading of consumption structure now has some new characteristics, which is not new.

But the improvement of consumption level.

Eat or eat, wear or wear?

But it's safer, greener and more nutritious. It's more respectable, more tasteful and more personal.

In recent years, China's citizens' overseas shopping has seen a rapid growth, mainly buying consumer goods.

Light industry must continue to meet the needs of upgrading the consumption structure of the people through the implementation of the strategy of "three products", and at the same time, guide overseas consumption reflow.

Second, the implementation of the "three products" strategy is the inevitable choice to promote the structural reform of the supply side of light industry.

Feng Fei said that like most industrial sectors, light industry is also facing the problem of structural overcapacity and insufficient effective supply, especially the shortage of high-end supply.

The traditional competitive advantage of light industry has been obviously weakened, and new advantages such as innovation and competition have not yet formed. We must take the improvement of consumer goods supply as the main direction and long-term measures, and actively expand the supply of effective high-end products.

Third, the implementation of the "three products" strategy is the only way to build a strong light industry.

Feng Fei pointed out that at present, China is a large manufacturing country with light industry, and its comprehensive economic strength has been greatly improved. However, the problem of light industry is rather large and not strong enough. The independent innovation ability of China's light industry is not strong enough. The key core technologies are controlled by people, the product grades are not high, quality incidents happen frequently, and there are still a large number of multinational corporations and brands with international influence.

In addition, the channel of pformation of scientific and technological achievements is not very smooth, and has not really formed a technological innovation system that combines enterprise as the main body, market orientation and production, study, research and utilization.

Therefore, by increasing variety, improving quality, creating brand, aiming at the international high-end manufacturing industry, we should innovate and develop, enhance the level of innovation and core competitiveness of light industry, and upgrade and break through in the middle and high-end industry chain is the only way to realize light industry changing from strength to strength.