Mark Parker: Nike Promotes Innovation With Innovation

Mark Parker, President and chief executive of Nike group (Mark Parker), appeared in the interview scene wearing a navy blue suit and a pair of black Nike shoes on his feet. He likes running and athletics, and he has the lean figure of long distance runners. According to his accompanying staff, "every pair of Nike shoes of Parke is designed and unique by himself." To this day, Mark Parker is still involved in the design of two limited product lines with Nike famous designer and Tinker Hatield, vice president of creative concept. One of the series is Nike spokesperson, Michael Jordan, the "basketball God"; and another series of Teng Yuan Hao is cooperating with "Japan's trend Godfather". Today, the meticulous product development mode advocated by Parke, the so-called "design thinking", is becoming the fashion of the American company.

On this sunny morning, Mark Parker received an exclusive interview. Parke, who was born as a footwear designer, has served in Nike for the year. So far, design is still his biggest passion outside CEO. "My design background is very helpful for me to become a CEO of the company in the future." He revealed. He believes that Nike is first of all an innovation company. Nike, Phil Knight and Bill Bowerman, have been fascinated by Nike's product innovation. "What is really important is to constantly cooperate with athletes and think about how we can innovate. And I think my design background is an opportunity to continue this tradition, and explore the possibility of innovation in a wider range of fields by working with athletes. He said.

"Introverted, familiar with design and technology" is the media's description of Parke. Parke did bring this enthusiasm for design and low-key and rigorous personality to the culture and products of Nike group -- just like Nike's slogan "Just Do it" and the slogan "If you have a body you are an are" written on Nike group wall. As long as you own a body, you are a sportsman. You can be conveyed by a sportsman. In the culture of Nike group, technology is not for pure dazzling technology, all technology is centered around "people". It helps people to achieve comfortable and comprehensive protection in the fierce sports.

Mark Parker, the chief executive of sporting goods giant Nike group, topped the list of the annual business figures released last year by Fortune magazine last year. Since its debut as Nike group CEO in, the company's performance has soared and its share price has increased by far more than that of the Dow Jones industrial average. Not long ago, Parke announced that Nike's annual revenue will grow from $100 billion to $100 billion. What is the concept? Kevin Plank (Kevin Plank) set an annual target of $100 billion for Under Armour.

After Parke took office, he reorganized the company's business department according to the specific sports items. He changed the brand from the previous sub brand and product based structural mode to a "customer oriented" product category: running, basketball, women training and so on. He said: "in this way, we can ensure that the company's professionalism in every market segment is no longer bulky and the development of the company will not be aimless." The restructuring department, of course, is not enough to impress Parke. It is worth mentioning that he pushed the innovation brought by Nike to the company. "We use innovative technology to support sustainable development while producing high-performance products for athletes, which is also the source of Nike group's performance growth." Parke said yes.

The upcoming Rio Olympics is a great opportunity for Nike to show itself. In fact, every Olympic Games is a wave of innovation for Nike. At the Innovation Conference in New York this month, Nike made many innovations for the Olympic Games and even surpassed the footwear and clothing categories required by the Olympic Games. Nike HyperAdapt is a good example. This is the first double use of Nike's latest technological breakthroughs. Adaptable shoelace - professional sports shoes. This pair of shoes integrates the deep research results of digitization, electronic engineering and mechanical engineering in order to realize automation. It subverts the traditional concept of fit, bringing the most appropriate solution to the shoelace and tightness of personal preferences. Functional simplification has dispelled the common worries of athletes - the interference caused by the sudden loosening of shoelaces in matches.

"When you put on your shoes, your heel will step on a sensor, and the shoelace system will automatically tighten. There are two buttons on the side of the shoe to adjust the tightness, so you can adjust the fit to the best. Parke said. This innovation has solved another long-standing problem of sports equipment: the ability to adjust quickly and slightly. Too tight is too much pressure, too loose, too loose, and shoes may slip. Now you can manually adjust precise and persistent personalized locks during exercise. "In the competition, the feet will suffer considerable pressure, so this progress is enormous." Hatfield said in an interview.

No matter how, innovative designs like this are too numerous to mention in Nike. Football shoes with a new Anti-Clog outsole and no mud technology, and personalized nail shoes jointly created by Olympic champion Allyson Felix. Nike Zoom Superly Flyknit, subverts the air cushion structure of Air Max, the Nike Air VaporMax with the rubber sole of the sole removed, the Nike Free series innovation running shoes with soft breathable Flyknit woven materials, Nike Free RN RN, and Nike's track and field equipment built by the new technology, and the anti running professional running socks, Nike, and so on.

These ones here Design concept It is inseparable from the good relationship between Nike and athletes. Listen to the aspirations of athletes and understand how they want to perform at high level events. "We focus on what we can help athletes in high level events." Parke said, "this is a source of inspiration for Nike. It provides a vision to drive the whole process of innovation." This process forms a wave of innovation breakthrough, starting from serving world-class athletes, and then affecting the vast number of consumers. This also explains why you can always see Nike's rounds of product innovation in the Olympic Games or the world cup.

Through continuous layout of AI, big data and other technologies, and in depth integration with traditional industries, Baidu firmly conveys its value proposition of "technology for life" to the outside world. Seeking Alpha, the famous US financial website, said that Baidu is a good long-term investment opportunity, not only because its core search business has a high profit margin and huge traffic volume, but also Baidu's driverless car, Internet finance, education, medical treatment, internationalization and other new businesses have shown a good momentum of development. The Piper Jaffray, a well-known investment bank in the US, maintains Baidu's "buy" rating, and the target price is set to us dollar.

In this list, some of the most familiar big companies are on the list, such as Amazon and Alphabet Google, which redefine the industry with digital technology. Some leading companies in their respective fields are working hard to adapt to the rapid technological changes, such as Microsoft's traditional software industry, Bosch German industrialization, Toyota Japanese automobile industry and Intel hardware. Of course, you can't ignore those ambitious start-up companies who just joined the list this year, such as andMe, a DNA testing agency for ordinary consumers, a M who is determined to reposition battery technology, and a drop off trip that only takes place in the Chinese market.

This company mainly involves two fields: "computer and communication technology" has become the most popular company in the list. Among them, China's HUAWEI is the first to list. Biotechnology has become the more than 2 largest industry in the list. A total of Biotech Corp is on the list, and last year was also the same. But the two time we have won the list are Illumina gene sequencing, EnliticX light software, Intrexon transgenic mosquitoes and CellectisCART therapy.