Korean Wave: Tmall Joined The Korean Apparel Association

Small and medium-sized brands are all caught up in the hot business.

The Korean business community showed great enthusiasm for the investment promotion.

In addition to this investment promotion conference

Besides the brand, it also includes outdoor travel, popular men's shoes,

Underwear, women's shoes, luggage and leather goods, sports fitness and other brand categories.

In addition to KFA, Han Guodong gate chamber of Commerce, Korean designer platform 101GLOBAL and other industry organizations have joined hands with Tmall.

On behalf of the "2016 Tmall South Korea Exchange celebration" held in July 12th, the representative of the East Gate Chamber of Commerce said it would cooperate with Tmall to provide a more convenient and convenient shopping experience for Chinese consumers.

In addition to Korea's large garment enterprises, there are also excellent brand dealers.

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These brands do not need to develop the Chinese market independently, but by entering Tmall, they can reach the Alibaba and bring more and better finery to Chinese consumers.

From home to the world, the best choice for branding

As a global consumer's favorite shopping mall, Tmall platform has gathered the world's richest fashion brand, which is not available on any platform, and even online business circle can hardly find such a business circle covering such a multi-level brand.

Tmall

As the largest industry in Tmall platform, there are 9 sub sectors, and more than 50 thousand businesses are clustered on the platform.

The holy land of brand retail.

According to the latest data released by AI, Tmall occupies 76.2% of the market share of China's apparel online shopping B2C platform.

And in 2016, Tmall

In addition to maintaining the advantage of platform richness, it will also empower businesses and integrate Ali's Pan media platform to provide China with the best channel marketing tool and stronger business.

Operation tools and help brands and businesses open up three new markets in rural, global and enterprise procurement.

The representative of the business representatives said that Tmall currently accounts for China.

60% of the market share and the ecological open environment are particularly advantageous for brand growth. Therefore, we are more willing to choose platform cooperation with ecology and empowerment.

Brand known to domestic consumers

The person in charge said that Tmall's relatively open data source is very valuable to the brand. In the process of running the brand, we can understand the relevant data in time and carry out meticulous operation to ensure the brand's sustained and stable growth.

Up to now, Tmall has attracted more than 90% of the world's total including UNIQLO, ZARA, C&A, Forever21 and so on.

Giant exclusive strategic cooperation, among which Sweden's largest fast fashion group HM group's fast fashion brand Monki has been completed.

Provide the most fashionable choice for 423 million active users.

The Tmall international Korea Pavilion, opened in 2015, now has more than 600 Korean brands, and sales have shown a high growth momentum over the past year.

In Tmall costumes, every brand can find its location in a complete business circle. The brand is not isolated, but develops with business circles.

Many brand businesses say that the interactive modules and tools provided by Tmall platform can provide a high frequency interaction between brands and consumers. Its content marketing pformation and high interaction are very helpful for brand growth.

Multi lateral layout, all-round business oriented business

In the past two years, the electricity supplier market is undergoing tremendous changes. The platform moves from PC to wireless, and the form of interaction with consumers has changed from simple consumption relationship to fan relationship based on IP and brand effective links. Brands are concerned not only with sales volume, but also to consumers with sticky fans.

Consumer care is no longer just a discount, but more importantly, a novelty shopping experience.

"Big brand is a big IP, brand personalization is becoming more and more important," the representative of the participating merchants said.

As a global brand digital pformation position, Tmall

Integrate Alibaba platform resources to provide sales support for businesses in the whole life cycle.

Alibaba big data can not only help clothing businesses solve the problem of pull new and pformation, and even help businesses conduct brand positioning research, channel location and so on.

Ali's multimedia platform enables businesses to have diversified marketing support.

In addition to the traditional advantages of Alibaba group in consumer groups and logistics systems, Alibaba

The social media, video sites, mobile search, family entertainment and other media layout that cover the text, sound and video channels are becoming more and more favored by more and more businesses.

In their eyes, today's Tmall is not only an electronic business platform, but also a comprehensive international brand with multiple attributes such as fans community, digital marketing, media communication, product sales and so on.

For many foreign brands, entering Tmall has become the first task of opening up overseas markets, and is also the primary choice of brand China's market strategy.

Tmall

General manager, Ding Ding, said that Tmall clothing will combine Tmall international in 2016 to vigorously develop the international market.

Brand entry.

In view of the large group brand, medium-sized brand, small scale and designer brand in the Korean market, Tmall clothing will have a complete acceptance plan.

Tmall will focus on building a Korean fashion business circle, offering special marketing activities and operational support.

In order to help Korean brand management, Tmall

Select the most powerful representatives from China's electricity supplier operators to come to South Korea for business negotiations, and ultimately help Korean businesses landing in Tmall.