The Purpose Of Light Industry Pformation Is To Deepen The Supply Side Reform.

The "13th Five-Year" period is the decisive stage for China to build a moderately prosperous society in an all-round way. It is the key stage for light industry to adapt itself to the new normal, enhance the power of innovation and development, strive to improve the supply structure, and improve the quality and efficiency of development.

At this stage, what are the main tasks and development goals of the light industry? In May this year, the general office of the National People's Congress issued a number of opinions on developing the "three products" special action for the consumer goods industry to create a favorable market environment, as an important part of deepening the reform of the supply side.

Bu Zhengfa pointed out that China's light industry is in the throes of structural adjustment and the crucial stage for deepening reform, and is still in an important period of development.

The deep adjustment of the world industrial pattern has a huge impact on the manufacturing industry. China's traditional industries are facing multiple pformations and speed changes in the industrial structure, social structure and demand structure.

And the multiple pformations of power pformation.

With the process of building a well-off society in an all-round way, increasing supply to adapt to changes in consumption demand and consumption upgrading is a powerful driving force for light industry development.

The consumption demand of residents has been quickened by individuation, high-end, customization and service. The consumption and service consumption of quality, environmental protection, safety, health, fashion, practicality and operation are increasing.

The younger generation is becoming the main force of consumption, and the miniaturization, intellectualization and specialization become the new characteristics of the industrial organization. "Internet +" will create and promote the new consumption concept and development mode, and accelerate the change of the innovation system, organizational structure and business mode, which will bring significant opportunities and broad space for the development of the industry.

Our country is

Big country, big but not strong, "pformation and upgrading, from big to strong" is the theme of light industry development during the "13th Five-Year" period.

Thus, the main objective of light industry during the '13th Five-Year' period is to maintain steady and rapid growth, push towards a strong light industry, deepen the structural reform of the supply side, enhance the technological innovation capability, strengthen the leading role of innovation, deepen the integration of the two technologies, speed up the structural adjustment, optimize the industrial layout, strengthen the quality brand building, ensure consumer safety, increase energy conservation and environmental protection, promote green manufacturing in an all-round way, implement industrial strong foundation projects, enhance the basic ability of light industry, and co-ordinate the domestic development.

To improve the level of enterprises going abroad.

Bu Zhengfa briefed reporters.

In recent years, most of the commodities that consumers are buying abroad are light industrial products.

Earlier, Feng Fei, Vice Minister of the Ministry of industry and commerce, said in an interview with reporters that at present, China is in a period of rapid change and upgrading of consumer structure, and the consumption of residents is changing from the consumption of clothing and food to the enjoyment and comfortable consumption of living and the consumption of clothing, and from the extensive consumption of imitation to the personalized and diversified fine consumption. The demand of consumers for the color, variety, quality, specification, brand and safety of consumer goods is constantly improving, and the contribution rate of consumption in economic growth and pformation and upgrading is higher and higher, which is increasingly becoming the leading force to expand and enhance demand.

Many of the products that consumers buy from abroad are "MadeInChina" products. It also shows that our products are not inferior in quality, but rather weak in brand building.

In light of this reality, we are introducing the "three years" strategy for the "light industry" in the light of the "13th Five-Year" period. We should vigorously implement the three products strategy of "increasing varieties, improving quality and creating brand" for consumer goods, improving the level of creative design, and cultivating a number of exemplary consumer goods, fashion creative design cities and industrial parks.

The development of personalized, fashionable, functional and green consumer goods, launched a number of high technology, high added value, exquisite design, fine production, excellent performance.

We will support the development of a batch of traditional specialty foods, and innovate and upgrade a batch of ethnic products and handicrafts.

We should strengthen quality management and popularize advanced quality management mode and management system.

We should strengthen the basic work of quality management and sort out the quality benchmarking enterprises.

Promote quality inspection and certification, guarantee the quality of consumer goods from the end of the raw material.

Carry out international benchmarking and promote the integration of domestic consumer goods standards with international standards.

Carry out light industry quality brand enhancement action, guide industry to carry out brand creation, protect and inherit Chinese time-honored brand, play its exemplary and leading role.

We should improve the brand service system, support a number of brand cultivation and brand operation professional service organizations, improve the brand value evaluation system, and run major brand activities such as fairs and design competitions.

Enhance brand competitiveness, support brand business innovation business model.

Promote the internationalization of brands and increase the proportion of exports of brand products.