How Can The Overseas Market Be Hot Enough To Bring Into Full Play The Market Competition Mechanism?

Although domestic consumption growth has slowed down, Chinese consumers' confidence and consumer market are still growing as the income level of Chinese residents increases and the lifestyle of young middle class changes. Meanwhile, consumption structure is changing.

Now people's consumption concept is changing faster and more fragmented. After three or four months, it is very likely that the consumption concept and aesthetic trend of the whole market have completely changed, and what is produced may not be listed before it is already in stock.

The annual consumer market survey of emerging markets released by Credit Suisse Group in April showed that China's consumer market will continue to expand.

In 2015, Chinese consumers grew by 12% over the same period of cosmetic consumption, and the number of Internet users increased by 11% over the same period last year. The growth of consumption of smartphones and dairy products reached 6 percentage points.

Compared to 2015, the group with a monthly income of 5500 yuan ~7500 yuan and a monthly income of more than 15 thousand yuan had more confidence in the growth of 2016's income.

Young consumers under the age of 30 predict that household income will increase by 4.7% in the coming year.

The latest survey results released by Boston consulting company in June also show that 75% of Chinese consumers will maintain or raise their consumption level in 2016.

Facing the continuous expansion and upgrading of China's consumer market, how to solve the problem of consumption outflow has become a serious problem.

"To solve the problem of consumption outflow, we should start from two aspects of supply and demand."

Zhou Ting, President of the Institute of quality and wealth research, said that the quality supervision and technology level should be improved in terms of supply. In terms of demand, we should promote the reduction and exemption of taxes and fees in domestic commercial circulation enterprises, and reduce the direct and indirect tax burden in circulation so as to reduce the terminal price.

Since January 1st this year, China has adjusted import and export tariffs on some products.

The tariff reduction of daily consumer goods mainly includes clothing, shoes, kitchenware, skin care products, medical supplies, nuts, infant milk powder and other categories. Among them, the tariff reduction rate is over 10 percentage points, and the tax rate of skin care products, diapers and other commodities is reduced to 2% directly.

At the beginning of this year, Feng Fei, Vice Minister of the Ministry of industry and commerce, stated that the Ministry of industry and Commerce will work hard in terms of supply structure, consumption environment and purchase convenience to promote overseas consumption reflow.

He said that promoting the return of overseas consumption should further purify the domestic consumption environment, crack down on counterfeit and shoddy products, so that consumers can rest assured that consumption. At the same time, considering some domestic and foreign standards docking, some products will adopt international standards.

Feng Fei also suggested that we should facilitate the purchase of international products for the domestic people, such as reducing the import tax and consumption tax of some products, narrowing the difference between home and abroad, and building more duty-free shops. At the same time, we should introduce tax-free systems to foreign tourists, so that overseas tourists can spend more in China.

In view of the fact that the illegal cost of these Chinese consumer goods producers is relatively low and whether legal constraints should be increased, Li Wei said that the legal constraints in China's economic field need to be taken into consideration correctly.

Foreign counterfeit and shoddy products are few, not because foreign countries are more vulnerable to fake and shoddy products than China.

From the perspective of the whole process of economic development, the more we try to strengthen the crackdown on fake and shoddy products through legal and administrative means, the more we will provide opportunities for the existence of fake and shoddy products.

Because if judging whether the product is fake or fake products, the law enforcement department has the final say, then some enterprises may turn their fake and shoddy products into qualified products by rent-seeking.

Therefore, we should carefully treat the interference of administrative means in the economic field, which has a negative effect.

It is considered that the restraint of the law on counterfeit and shoddy products can be regarded as a supervisory mechanism. The most fundamental need is to form a market elimination mechanism and eliminate the fake and inferior products through adequate market competition. The more intense the market competition, the smaller the space for the existence of fake and shoddy products.

The key is to establish consumer goods.

The system allows consumers to know more about consumer goods, and then makes purchase choices on this basis.

Li Wei stressed that we must believe that the power of consumers and markets is enough to solve some problems in the operation of the market, and we need to change the concept of "market intervention and government intervention".

At the end of 2015, the general office of the State Council issued the opinions on accelerating the construction of traceability system for important products. The construction of traceability system is an effective measure to collect and record information on production, circulation and consumption of products, so as to realize the source, whereabouts can be traced, responsibilities can be investigated, and strengthen the whole process of quality safety management and risk control, so as to enhance the awareness of the production and operation enterprises of important products such as edible agricultural products, food, medicine, agricultural means of production, special equipment, dangerous goods and rare earth products.

In terms of market competition, Li Wei believes that a problem is that the government is worried about the huge impact of local enterprises on the protection of low-end product enterprises, whether it is product information disclosure or tariff reduction, which is unfavorable for the long-term development of Chinese enterprises.

Perhaps the original intention of governments at all levels is to set aside time and space for development of domestic brands, so that they can have profit margins to make technological innovations and enable them to grow.

This way of closing doors and expecting enterprises to upgrade themselves is not effective, because the upgrading of any enterprise is compelled by market competition pressure, and the growth space must be allowed by enterprises themselves.

Looking for it.

Like China's automobile, color TV, fridge and other industries, at the beginning, a large number of foreign brands entered and pushed our local brands to develop gradually.

Li Wei also said that the pformation and upgrading of enterprises through competition is a leading factor. Of course, the government needs to make the whole process more stable. For example, in terms of tariff reduction, there must be structural changes, not a sudden drop, but a gradual reduction, while other factors are also considered.