The Home Textile Industry Needs To Stimulate Burning Money And Capital.

At the end of April, the Tenth China brand value 500 released the "China brand value 500 strong", and only 4 of the pure textile brand enterprises were selected.

It makes people wonder about some Chinese consumers buying Japanese products such as towels and pillows from Japan.

All along, domestic enterprises complain that consumers' purchasing power is low, but in fact, this is not the case.

The Tenth China brand value 500

The brand name of the tenth brand of China's top 500 brands is:

Brand name ranking brand value

Fuanna 340101.46

Jie Liya 37591.46

Luo Lai 39589.21

Mercury 40385.67

However, it is worth noting that the list of pure home textile brands.

Although it is already the industry leader in the life of Jie Lai ya, Luo Lai, and mercury, the overall situation of Chinese brand is still quite different from that of other industries.

For example, the brand value of GREE in the electrical appliance industry is 146 billion 300 million yuan, and the brand value of Roley's home textile is 8 billion 921 million yuan.

Although the characteristics of each industry are different, there is a certain gap in the financial data such as marketing revenue, but on the other hand, there are a large number of production enterprises in the home textile industry, with more than 1900 enterprises regulated, but few can be known.

As Chu Xuping, director of the State Council's SASAC Research Center, said, China is still a "big manufacturing nation and small brand country", especially in the home textile industry.

The problem of centralization is too serious. There are too many brands in the industry.

But the home textile market itself is not big enough, which has created the characteristics of fierce competition and big cards.

There are so many brands in the air conditioning field. GREE's sales amount is about 100000000000 yuan, while the number of brands in home textile industry can not be counted. But the sales of first-line brands such as Luo Lai's life are only about 2000000000 yuan.

Mr. Meng thinks that the industry problem is not too much brand, but too few innovative and leading brands.

"The home textile industry has a lot of problems in leading consumption, most enterprises lack of innovation ability, can not bring new stimulation to consumers, and will not produce new growth points."

He said, "people always say that the market capacity is limited and the repeat purchase rate of home textile products is low, so we should try to change this situation.

The mobile phone industry has also experienced a slow development problem, and the emergence of the apple brand has brought more vitality to the market.

Great changes have taken place, and the frequency of mobile phone replacement by consumers is much faster than before.

This is the function of technology and brand, and consumption can be led. "

In addition, although many home textile brands, but many consumers Tucao: for some brands, I have never heard of it.

"I like to see Hunan satellite TV programs, which are covered with advertisements of mercury home textiles, but I have never seen this brand in the market."

A consumer in Beijing said.

Home textiles brand is strong in regional and difficult to cover the whole country, which has always been a big weakness in brand marketing.

Home textile industry is hard enough to cover the whole world without enough capital.

The brand is indeed burning money, the Internet industry will introduce billions of investment at every turn, and the traditional industry has been short of capital to enter. Relying on its own strength, the scale of the brand can hardly be expanded in a short time.

How can the sales effect of 2000 channels and 20000 channels be compared? Even in the Internet age, products with high sense of experience, such as home textiles, still need strong line support, and a large amount of capital is needed under the expansion line.