• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Are The Five Hot Topics In The Home Industry?

    2016/7/8 20:08:00 22

    BrandHomeMarket

    China

    Home Furnishing

    After years of development, the industry has been improving at a time when its marketing channels are becoming more and more perfect.

    brand

    The competition is expanding from the region to the whole country.

    In the face of fierce market competition, the focus of the development of home enterprises has also been constantly adjusted, including Internet, brand value, smart home, industry alliance and capital.

    market

    The industry is talking about a lot of topics.

    What are the five hot topics in the home industry?

    Internet plus

    "Internet +" has become a hot word in home building materials industry.

    Under the background of the big impact of the home market, the mode of "Internet home" has brought new opportunities for the pformation and upgrading of traditional home enterprises.

    With the rising cost of traditional channels, the traditional channel cost bubble is digested by emerging channels, and the industry data are collected by Internet. This opens up a new path for traditional home building materials enterprises to break through the bottleneck of development.

    From the Internet home decoration to the electricity supplier carnival, the rapid growth of the electricity consumption consumer force has promoted the development of new channels in the home industry.

    Despite the advantages of traditional channels and the existence of deep ploughing space, emerging channels are showing a more rapid development trend.

    How to realize the comprehensive integration of traditional channels and emerging channels and break the dilemma of existing channels has become an important part of home enterprises to realize pformation and upgrading under the tide of the Internet.

    Brand value

    Experienced rapid expansion of the development period, home building materials enterprises laid a solid foundation in the traditional channel layout.

    However, with the increasingly fierce competition in the industry channel and the growing maturity of consumer demand and brand awareness in the new era, how to occupy the consumer market through differentiation strategy and pform the brand from the industry to the consumer brand has become another force for breaking the home business.

    By reinterpreting the brand positioning, targeted brand communication and differentiated product strategy, the steady development of the home industry has ushered in the golden age of brand remolding.

    Smart home

    As a new industry, smart home is in the stage of growth and cultivation.

    On the one hand, consumption concepts and consumption habits have not yet formed. On the other hand, with the continuous upgrading of information products supply capability, the continuous innovation of terminal products and the continuous optimization of user experience, the potential of smart home industry can not be underestimated.

    The home industry believes that smart home will bring not only innovative home products to the industry, but also a disruptive innovative experience and business model.

    With the continuous popularization and popularization of smart devices in home appliances, home security, intelligent constant temperature, home lighting and bedding furniture, traditional home vendors also want to grab a slice of the fast growing smart home market.

    Industrial Alliance

    Under the tide of domestic industry pformation, with the strength of capital and alliance, the integration of resources in the industrial chain upstream and downstream, and online and offline has become a powerful weapon for enterprises to seek breakout.

    The industry alliance builds a new mode of capital and resource integration through multi-channel, multi mode and multi angle cooperation.

    The era of single handedly expanding the world has passed. Resource integration has become an important way to realize the complementary advantages of enterprises, enhance the competitiveness of the industry, and achieve win-win results.

    From the company's ambition to the joint operation of the whole industry chain, the home enterprise has never stopped breaking the deadlock and seeking the pace of pformation.

    Whether it is capital alliance or industrial cooperation, it will be a test to coordinate the resources and optimize the allocation ability of all parties in the industrial chain.

    How to make rational use of capital and reshape industrial value and how to promote industrial development through cooperation will remain the exploration and consideration of home building materials enterprises in the next five years.

    capital market

    With IPO, new three boards, financing and annual reports becoming the hot words in the home industry, the pace of operation of home building materials enterprises in the capital market is also accelerating.

    In February last year, Holike went public in Beijing and became the second listed company in the wardrobe industry. In April, Qu Mei traded in Shanghai as the "first share of furniture in Beijing". Many loved home textiles in June and became a fourth home textile listed company. Gu Jia, Shang pin home, OPPLE lighting, Piana and other enterprises were expected to queue up for the two venture.

    From the traditional home manufacturing to a broader capital field, more and more homes hope to rewrite the industry pattern with the power of capital.

    With the investment perspective of home enterprises to fully open the capital market, the trend of capital mergers and acquisitions will also become increasingly prominent. Will the industry shuffle progress faster?

    • Related reading

    IKEA'S Entry Into China'S Electricity Supplier Market Has Been Overturned By The Internet.

    Home Furnishing
    |
    2016/7/6 9:56:00
    84

    Meng Jie Home Textile Intends To Accelerate Mergers And Acquisitions To Increase Main Business Entrance

    Home Furnishing
    |
    2016/7/1 20:44:00
    69

    IKEA, The World'S Largest Furniture Seller, Sells Bicycles.

    Home Furnishing
    |
    2016/7/1 10:21:00
    51

    Online Trading In Home Entity Transformation: The "Trinity" Is The Key.

    Home Furnishing
    |
    2016/6/29 9:28:00
    27

    Home Textile Market Turnover Continues To Rise, Curtain Cloth Marketing Highlights

    Home Furnishing
    |
    2016/5/30 16:11:00
    79
    Read the next article

    India's Drought Has Led To The Stagnation Of Cotton Exports, Which Is More Expensive Than Brazil And Australia.

    India's cotton exports are almost stagnant. India's cotton export stagnation will help boost exports from Brazil, Australia and the United States, and push international cotton prices up to the highest level since August.

    主站蜘蛛池模板: 亚洲一区二区久久| 国产精品18久久久久久麻辣| 免费看日b视频| а√天堂资源中文在线官网| 给我个免费看片bd| 成人区人妻精品一区二区不卡| 国产一区二区电影在线观看| 久久午夜福利无码1000合集| 青娱乐在线播放| 新版天堂中文在线8官网| 四虎永久免费地址在线观看| 中文免费观看视频网站| 精品国产va久久久久久久冰| 好吊妞视频这里有精品| 从镜子里看我怎么c你| 97成人碰碰久久人人超级碰OO | 欧洲精品码一区二区三区免费看| 国产精品成人免费视频网站| 亚洲va成无码人在线观看天堂 | 国产香蕉一区二区精品视频| 亚洲欧美中文日韩二区一区| 5566中文字幕| 最美情侣中文字幕电影| 国产亚洲精品精品国产亚洲综合| 中文字幕日产每天更新40| 精品偷自拍另类在线观看| 大伊人青草狠狠久久| 亚洲成av人影片在线观看| 国产在线一卡二卡| 无遮挡韩国成人羞羞漫画视频| 午夜免费福利网站| 99久久99热精品免费观看国产| 欧美午夜电影在线观看| 国产午夜无码视频免费网站| 中文字幕亚洲区| 深夜福利在线免费观看| 国产精品一区二区久久| 久久不见久久见免费影院www日本 久久不见久久见免费影院www日本 | 黄页网站在线观看视频| 我要看真正的一级毛片| 人妻无码一区二区三区|