IKEA, The World'S Largest Furniture Seller, Sells Bicycles.

The largest furniture seller in the world

(IKEA) after conducting a market survey, it is found that now furniture has been cut down, and it has begun to try to enter new business areas.

You can sell something new.

According to IKEA's survey data, about 39% of consumers around the world say they feel uncomfortable at least once a week because of the furniture in their homes.

This proportion is as high as 47% among the 18-29 year olds.

Many people want to reduce their belongings.

IKEA said that with the acceleration of urbanization process, there are more and more small family households. Many young people want to reduce furniture tendency more and more obvious.

Against this background, IKEA has added new appliances, bicycles and other commodities, and is challenging multi-functional furniture.

In this case, IKEA and Lausanne art and Design University in Switzerland have designed a sample room with only 50 items.

In the model there are chairs that can be hung on clothes, and a clock that is integrated with soft boards. At the same time, IKEA has also tried to develop tables with functions of tables and desks to satisfy consumers who do not want to put too much furniture at home.

It is understood that some IKEA stores have set up plant stores.

And this year, some stores will start selling bicycles.

In order not to increase the burden of commodity scheduling and store operation, and ensure low price sales, IKEA will withdraw some other commodities while adding new products, and control the product category in the shop to 9500 kinds.

Reform of industry giants

In fact, in order to cater to the changing tastes of consumers nowadays, many large chain home furnishing companies are actively changing sales methods and promoting new businesses.

For example, B&Q.

The famous chain store tycoon, like IKEA, also sells products by building its own large-scale stores.

The original product sold by B&Q was originally made from

There are many brands, but in the future, this sales mode has made a big change in its plan this year: from a selling brand to a main brand store.

Wu Duqing, general manager of B&Q China, said in an interview with reporters that the structure of B&Q retail products in the future is "1 (private brand) +N" (supplier brand) +1 (imported goods), and the ratio between the three is 7:2:1.

"For consumers, the price of their own brand is lower than that of the supplier brand.

For us, the former has a higher profit than the latter. "

He said.

However, there is still a long way to go before this plan is to be realized.

Because at present, B&Q sells only 10% of its own brand products, while the supplier brand is more than 80%.

According to his plan, the proportion of free brand products will increase to about 50% in the next year.

Thus, the evolution of the market allows these

The giants are ready to make changes.

About 1 years ago, IKEA set up a special group for new businesses.

Gersp Brodine, director of product and supply chain, said, "IKEA may experience many failures, but we still decide to do it". JesperBrodin

IKEA's sales way is to set up large stores in the suburbs, and grow to be the largest furniture chain in the world by relying on low prices and multi sales.

The company currently accounts for 67% of the total sales in the European market, and there is still much room for development in the US and Asian markets.