As For Innovation And Development, Chinese Landlady Has Something To Say.

For manufacturing, Dong Mingzhu is a god like existence.

Because of her, GREE is famous all over the world, and even because of her, Chinese women have become the pronoun of "innovation".

Dong Mingzhu of GREE has become the overlord of the net red circles. Every time she appears in public, she can easily get the headlines of the news headlines.

Speaking of GREE Dong Mingzhu, her thunder means and spirit of innovation are all convincing; R & D, selling mobile phones, building cars... No she can't do it, only you can't imagine it! If Dong Mingzhu is the overlord of manufacturing, then Wu Xiaoling is

The "female boss".

A dream of fashion and beauty.

Fast fashion brand has been with us for 12 years.

From 2004

Founded in 2016, 12 spring and autumn days have created a fashionable and creative garden that shows the charm of Oriental women. 4380 days and nights have nurtured a fashion spirit belonging to a beautiful independent woman, and precipitated the fashion dream of Chinese "female bosses" for 105120 hours.

Chinese women bosses are "independent"

A veteran in the industry has said: the core competitiveness of the garment industry is brand, because the brand to a certain extent represents the majority of people's choice, is the best pass in the market.

As a matter of fact, the pain of our apparel industry is the lack of brand competitiveness. The reason is that the driving force of innovation is not enough.

Although some enterprises have begun to invest more in innovation, most enterprises, especially some traditional enterprises, still lack the problem of innovation.

The reason why people buy brands is that they have good quality assurance. Consumers have become more and more interested in the design of brands. Therefore, China has launched a wave of independent fashion brands based on the innovation of female bosses.

Among them, Zhuo is a fashionable fashion brand that first opens up low cost expansion, abandons the traditional and extensive development mode. When the women's clothing industry meets the "cold winter" in large scale and the competition of homogeneous products becomes more and more obvious today, this fast fashion brand "goes all alone and goes against the boat", not only does not shrink the front line, but also carries out a large-scale store expansion.

In Wu Xiaoling's typical Chinese "female boss": "regardless of the current situation or future development trend, innovation is the core competitiveness of enterprises, is the only way to enhance the quality and create the core value of the brand."

Creating the soul of design and returning to commercial "flesh body"

Observation and experience are very important for the progress of a fashion designer. Longing for curiosity and curiosity for the surrounding world will enrich the designer's imagination. It is Wu Xiaoling who keeps the brand at all times young.

Obviously, Wu Xiaoling, who has worked for over twenty years, has already learned how to take advantage of his strengths and strengths, and constantly expand the way of development in absorption and acceptance.

As a four season product, Wu Xiaoling makes every season's products with foreign designers cooperate from the popular planning (color, elements and patterns) to the strategic planning guidance and planning implementation of the brand.

Wu Xiaoling once said: "we collaborate with the famous European designers who are at the forefront of fashion to develop products. They also cooperate with the Korean design team and cooperate with some independent designers and flower designers, so that we maintain the diversity and internationalization of our design."

In addition, Wu Xiaoling has carefully and conscientiously examined every newly developed product. She once took the lead in the design and production of high-end clothing products. She attached great importance to the review of the new products. Besides developing a series of related edition process, she also participated in the verification work every time.

At present, in the outstanding design team, people who cover three places in Hong Kong, Macao and Taiwan have different ideas and exchanges in different cultural backgrounds.

"Innovative design can give the product to the soul, but we still have to return to the essence of the product, that is, its own" body ", which is the most competitive and cost-effective product, which is the most competitive and cost-effective product," Wu Xiaoling said.

"We not only sell clothes, but also convey a fashionable attitude."

"We have never been the presenters of superb skills. I think we are the exporter of fashion ideas, and we are conveying a fashionable attitude."

When Wu Xiaoling reflected his lifelong pursuit of spiritual thought and long-term research and discovery through cloth and design, clothes were no longer just a tool for shielding, but a carrier of inheritance.

Brand culture is a very broad concept. The composition of characters and LOGO is not enough to carry the brand.

At present, the culture that the brand needs to convey is actually conveying a way of life. First, pass the culture or attitude to the consumers, and then sell clothes or other commodities.

For the colorful fashion attitude "voice box", they integrate shopping and leisure into one place, so that more consumers can more easily experience the fashion service of fashion products, leisure entertainment + consulting service, and pmit the fashion life attitude.

For Chinese landlady, maybe they have many fantastic ideas.

But for innovation, they do have different thinking from men, and do not say that the design is very simple. Only a shop decoration, they create different shopping environments for the whole decoration atmosphere, props set, lighting and furniture placement. They can give consumers a new mental pmission and let them know what they like.

Therefore, it can be no exaggeration to say that Chinese landlady is better at innovation and better in shaping "living culture".