An Embarrassing Product Specially Designed To Solve The Problem Of Too Tight Crotch.

Canada

Lululemon has a special way to solve the embarrassment of men's crotch too tight.

The name is a little too straightforward. It's called Anti-Ball Crushing, or ABC.

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Lululemon's official view is that this pair of trousers is comfortable and looks good: it is more comfortable than the formal pants, but it is not as baggy as the sports pants, not as casual as jeans.

This pair of trousers has six pockets, Lululemon patent fabric Warpstreme wick cloth, and elastic.

The pants do sell well.

In an interview, Lululemon's CEO Laurent Potdevin said that the trousers helped boost their store earnings.

That is to say, the guests who bought the trousers also bought something else.

More than a year after listing, Lululemon recently launched an advertisement for the trousers, which is said to have a subtle sense of humor.

Highlights in the final: ABC pants crotch tightness is more appropriate, will not cause you any trouble.

Most of the commentaries in the official website are well received.

Many consumers mentioned that it can be applied to many occasions -- wedding and work.

According to the Lululemon demo video, riding bicycles, mountaineering and sports are all very comfortable.

But others complain about the general quality or too tight in the commentary area.

A reporter tried on these trousers and you could see his comments by himself.

There are very few men's brands on the "let your crotch more comfortable" this article.

Those who wear other brand pants feel that the crotch is not comfortable may be willing to try this ABC pants.

But on the whole, Lululemon gives the impression that female Yoga dress (its brand manager, Marshall Rutman, interviewed) acknowledges this. It needs to reduce the relationship between "feminine" and "Yoga dress brand" in men's wear marketing.

Lululemon started as a women's Yoga suit and officially entered the men's wear market in the middle of 2013 years. Its target consumers are young, relatively well-off and energetic consumers. (judging from the age of commentary, they are 25 to 34 years old.

At present, in all its product categories, men's clothing styles are less than 17%.

But in recent years it has paid more and more attention to men's wear market.

In November 2014, they opened a men's wear shop in New York.

Lululemon total revenue in fiscal year 2015 was US $2 billion 100 million.

Although it is not long before it begins to contact male consumers, its men's clothing department has increased by about 20% in the past 10 quarters.

Lululemon looks ambitious and confident: they plan to achieve annual sales of US $4 billion in 2020, with men's clothing reaching US $1 billion.