Bei Bei Net CEO Zhang Lianglun: 100 Million Financing Will Force The Supply Chain To Develop New Business.

In June 16th, Beibei network held a new name in Beijing.

"The new pattern, the new force" Beibei network strategic conference, at the meeting, Beibei network CEO Zhang Lianglun revealed that Beibei net received 100 million yuan D financing from the new horizon, Aurora Borealis, Gao Rong capital, today's capital and other investment institutions.

Although there was a certain gap between the earlier investment circles and the fact that Beibei net got 1 billion yuan financing, but now that the capitals are generally cautious, Beibei can still get such a large amount of financing from the C round of financing for more than a year.

It is worth noting that the list of investors in the current round of investors in the Beibei network includes the new Tianyu, Gao Rong, and today's capital. There are many rounds of participation. Why did Beibei net get such a favor? Xu Xin, a famous venture capitalist who successfully invested in the Jingdong World War I, believes that Beibei has seized the high frequency and just needed mother and infant category, has caught the bonus of the mobile Internet, and has completed the road of five years in two years.

High demand for maternal and infant products

With China

The main group of people entering the age of marriage after 80 and 90 has become the most important outlet for China Mobile shopping market.

Authoritative data show that in 2015, the scale of China's pregnant and infant industry market has exceeded 2 trillion yuan, of which the scale of maternal and child e-commerce market is about 200 billion yuan.

In 2016, as the Chinese New Year of "monkey year", China's opening up of the two child policy and the double blessing of the birth of the younger generation have enabled more and more young Chinese mothers to become loyal users of Beibei network. QuestMobile CEO Zhou Yucheng has publicly indicated that the new generation of electricity supplier is expected to be the next big business tycoon.

The secret of Beibei net is "win the younger generation of mothers".

Publicly available data show that female users account for more than 85% of Beibei's net. Among them, 80 of 90 young mothers who have strong spending power and consumer decision-making are the largest proportion. Over 50 million users are widely distributed in mainstream cities such as China's 1234 line, and Beibei network has become the preferred mobile shopping platform for mothers in China.

Beibei network founder CEO Zhang Lianglun himself also confessed, "the fifty million mother users are the biggest leaders of Beibei's network, and more than 200 million of the young Chinese mothers are the biggest backrest in the future."

Catch up with the economic dividend of the Internet, promote the monthly living millions Club

The maternal and child electronic business is entering the explosive growth channel. The latest report of QuestMobile, a well-known big data agency, shows that in the past May, the number of users using mobile mother to child shopping APP increased by 145.4% over the same period last year, which is more than ten times the growth rate of China's social consumption and four times of that of mobile shopping.

And Beibei network has become the biggest beneficiary of this fast growing trillions of markets.

According to the data, more than 11 million 220 thousand of the 15 million mothers and infants use APP every month, which is three times the total of second to five users in the same industry.

Data show that in May 2016, in addition to the old business platform

Jingdong, vip.com, mogujie.com and poly America have been active tens of millions of users over the past month. The rest is running into China's monthly tens of millions of electronic business clubs.

According to Zhang Lianglun, this round of financing will mainly be used in the direction of self supply chain, consumer experience upgrading and new business development. Beibei network will continue to expand household products, clothing and other related products on the basis of the existing maternal and child core categories, and become a mobile shopping portal around the "mother economy".