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    Nine Hing Holdings Fell 10% In The First Half Of Fiscal Year Over The Same Period Last Year.

    2016/7/14 16:09:00 60

    Fashion ShoesCasual ShoesSports Shoes.

    The world's largest

    Fashion shoes

    Stella International Holdings Ltd. Ltd. released its initial results in the two quarter and the first half of June 30, 2016, ending in the two quarter of June 30, 2016 and the first half of fiscal year. The unaudited income of the company was recorded at $437 million 200 thousand and $717 million 500 thousand respectively, which fell by 12.4% and 10% respectively compared with the 499 million 200 thousand and 797 million 200 thousand US dollars in the same period in the 2015 fiscal year of nine.

    Nine Xing said that the decrease in revenue was mainly due to the decrease in group orders during the period, especially one of the main businesses of the group.

    Casual shoes

    The reduction of orders resulted in group non

    Sports shoes

    The utilization rate of factories has been reduced, resulting in a decrease in efficiency and profits.

    A month ago, nine Xing had surveyed the company's current situation and issued a negative earnings warning, saying that the reduction in export orders, the fall in unit prices, overcapacity and other reasons led to a decline in profitability and a sharp fall in medium-term profits.

    In addition to the sharp drop in revenue, the nine self retailing business continued to be bad and closed the Pierre Balmain business.

    When the China Daily was released in 2015, nine Xing said that it had reviewed the operation of Pierre Balmain. At that time, Tang Xiaotang, founder of No Agency, a research consultant and investment consultant in the luxury goods and clothing retail industry, commented that "nine Xing may divest the French brand Balmain's Pierre brand Balmain in the future."

    Sure enough, in one year, the Pierre Balmain business co operated by Balmain and nine Xing died. It lasted for four and a half years, and the remaining one store closed in the two quarter.

    In 2011, Stella Fashion of nine Xing signed a joint venture agreement with the French fashion brand Balmain's Balmain Asia Limited to set up two companies.

    But the cooperation between Pierre Balmain and nine Xing has almost never been developed. At most, there are only 2 stores.

    In addition to Pierre Balmain, nine Xing other brands also continue to uphold the customs store strategy, the main brand Stella Luna shut down four stores in the first half of the year, What For is 12 stores; JKJY by Stella closed 4 stores, only 1, is expected to be similar to Pierre Balmain, is about to close.

    In the two quarter of 2016, the revenues of manufacturing and retail businesses in the nine quarter of the nine quarter were recorded at 422 million US dollars and US $17 million 700 thousand respectively, representing a decrease of 10.7% and 15.7% respectively compared with us $472 million 600 thousand and 21 million US dollars in the same period last year.

    In the two quarter, shipments of nine Hing manufacturing businesses fell 4.5%, down from 15 million 500 thousand pairs in the same period last year to 14 million 800 thousand pairs, with 25 million 400 thousand shipments in the first half of the year, representing a decrease of 4.5% over the same period last year.

    In the two quarter, the average selling price of each pair of export shoes dropped by 6.6%, from 30.5 US dollars to 28.5 US dollars. In the first half of the year, the average selling price of each pair of export shoes was 27.1 US dollars, a 4.9% decrease compared with 28.5 US dollars in the same period last year.

    The drop in export prices was mainly due to falling raw material prices and price wars.

    The nine Hing retail business recorded a 14.1% drop in the same quarter sales in the two quarter, a drop of 17.6% in the first half and a total of 233 retail outlets in the first half of the year.

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