Seven Wolves Create Fashion Ecosystem And Dig Out Brand Value

Italy's fashion busiers are extremely busy in June. Gian Maria Sainato, one of the millions of fans on social networking sites, is shuttling between the showrooms, collecting information, and actively conveying their fashion ideas to their fans.

The seven wolves were attracted by more fashion lovers under the recommendation of Gian Maria Sainato.

Gian Maria Sainato concerns

It is not only because the wolf is a Chinese brand, but also because it brings the latest fashion design - the Yi wolf series.

This series shows the unique charm of Oriental Culture under the interpretation of fashion models.

This time

The show is not just fashion.

Create "super IP"

The seven wolves are building a IP system of their own.

This thing called "super IP" is inspired by the wolf elements of the seven wolves.

An international designer has been invited to add a modern design style to the product line.

Line and geometry can show the international trend of aesthetics, while wolf heads are the essence of wolf culture. The seven wolves plan to combine modern trend with wolf culture.

Wolf culture, modern aesthetics and ethnic minorities, seven wolves have made a clever strategy.

This design element can not only attract young consumers who are pursuing the trend, but also attract attention from the international market through Chinese characteristics.

From the "epic" worn by the Miao people, several wolf culture series, such as MIAO, TIBET, THAI, MONGOL and YI, were launched respectively.

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Take the show to the Design+ design exhibition, and then to the seventh golden mouse digital marketing competition.

The crossover entertainment marketing of wolf culture series has topped the list.

The "wolf series" has been built as a bomb. If you understand the fierce competition in the fashion industry, you will probably understand how important it is to have a brand name.

Explosions can magnify the brand's cognition and bring huge business rewards, while the wolf series is

Realized such a value.

Mining brand value

At the moment, fashion brands are eager to prove their personalities to consumers.

The industry is facing not very good time, the seven wolves also felt the pressure.

But it also sees the opportunity to upgrade consumption.

Nowadays, when consumers buy a piece of clothing, they value more than just their material, price, or performance.

They are consuming a brand rather than a single product.

Efforts are being made to expand their brand effect.

Innovation and pboundary are the ways.

When the wolf culture series became the star product of the seven wolves and brought the effect of explosion, the seven wolves continued the value of IP to promote the brand image.

2015

The first deep cooperation with the Tencent game "thunder fighter" in the fashion and game has been launched, and the cross-border design product series "Sirius machine armor" has been jointly launched and sold on the official platform of the seven wolf official mall, the flagship store of Jingdong, the flagship store of Tmall, and some offline stores. This undoubtedly shortens the distance between the seven wolves and the younger generation, in the way of entertainment and cross-border marketing.

In the sales channel,

We decided to try out the "concept experience life hall" and "top quality shop" at some direct terminals.

Similar strategies are widely used by international brands. This is a way of experiential marketing, which conveys brand information and ideas in the consumer's consumption experience.

Seven wolves this time before the same brand.

Create a fashion ecosystem

The strategy is clearer and clearer. By expanding the brand influence and the market radiation range, we use IP and brand elements to carry out online and offline marketing activities to enhance brand effect.

Final

The goal is to build a complete fashion ecosystem.

This ecosystem involves the business channel of the platform and the operation of industrial finance.

It is eager to acquire some representative and individual lifestyle categories through purchase, so as to form platform effect and brand matrix.

Industrial finance can be invested and acquired through the establishment of a consumer product fund, and more experience can be learned and integrated to optimize the operation of each brand in design, channel, inventory management and marketing.

It is hard for you to find similar people in business world, even in the international market.

Now it may be possible to answer what the wolf spirit of the seven wolves represents - innovation, the courage to try and advance...

Brand personality or connotation is not allowed to be recognized by print advertisements or promotions.

It is natural to understand that it is eager to build a future of its own through design, action and clear business strategy.

When the trend of consumer escalation is more obvious, such a personalized brand can win the recognition of consumers.

We are ready.