Is The MI Adidas Customization Service On The Upsurge Or Neglected?

Recently, MI Adidas's offline customized service has landed in Zhejiang. It has chosen its own style, material and personal signature to create a unique exclusive shoe. This is a new experience for the "Clover fans" who can only customize services on the Internet.

Actually,

The "people first" Metersbonwe launched a tailored service at the beginning of this year.

Mi Adidas, a two day old clover

Be popular with consumers in Hangzhou City

Clover Mi Adidas custom service has been mainly concentrated in the official website and a few brand outlets.

In Shanghai, there is a three leaf brand retail store with MI Adidas offline service. Hangzhou's fans of clover and sports fans want to experience online and travel to Shanghai.

So, as the only cloverleaf brand store that can provide customized services in Zhejiang, many people eagerly look forward to it before the opening of Xinyuan China. In July 17th, the customized service finally came out.

According to the saleswoman, Ms. Xu, there are 6 popular brands of shoes, such as Tubular, Stan Smith and SuperStar, which can be customized. After selecting the good style, users can carry out the color design in different parts of the rear side, front side, twill, heel, tongue, even shoelace and lining of the shoes, and choose the color that they like.

Besides, the material of shoes can also be freely selected. Finally, at the heel of shoes, you can choose to print personal signature, such as your name, Pinyin abbreviation, etc.

The word "Customize" sounds very tall, but tall things seem to be cheap, but Ms. Xu said that the price of customized shoes made by Mi Adidas is only about 100-200 yuan higher than that of the same shoe Adidas.

For example, if a customer changes the leather of the original shoe into leather, the price will be more expensive.

It is understood that the customized shoes will be sent to the store within 20 days. Customers can choose to come to the store or choose to deliver goods to the door.

Although the official website can enjoy customized services, Ms. Xu, a salesperson, said that many customers prefer to experience in the store. "Experience in the shop can not only touch and feel various fabric materials, but also provide some suggestions."

In addition, there are more than 50 kinds of personalized shoes that can be purchased directly, which are different from ordinary sales.

It is understood that although the official opening of customized services is only two days, but many consumers come to the store to customize.

Lack of personality "customizing price" customization

Neither the market nor the consumers will pay the bill.

Speaking of customization, the most popular thing should be

And custom-made wedding dress, according to reporters, these high-end custom-made products are often tens of thousands of yuan, mainly for high-income groups.

So when it comes to clothing customization, most people still associate it with "expensive". At the beginning of this year, the popular brand Metersbonwe launched a price customizing project called "close to the people".

In the Metersbonwe flagship store on the way to Yanan, after revealing that she wanted to make a custom dress, the special shopping guide took the reporter to the five floor "measuring room", hanging over 20 samples including T-shirts, shirts, trousers, jeans and washes, of which trousers were the main ones.

According to the guide shopping lady, the custom dress should first choose the style here, then the tailor takes the size. "When the data is sent back to the factory, it will be specially made for making plates, and it can be sent to the customers in a week or so. It takes about 10 days for the jeans to last longer."

But the styles available here are basically ordinary panels, and other complex items such as costumes and accessories are not included in the "tailored" project.

At the same time, according to the different material of clothing, the price of custom dress is also different. For example, there are two kinds of washing Pants: 199 yuan and 299 yuan, of which 299 yuan can be embroidered.

It is understood that the original intention of Metersbonwe's launch of the business is to dress better. But in a random interview with Metersbonwe store, reporters found that most customers did not know the service, and no one was willing to experience the service after being told by reporters.

Customer Cheung said: "customization is mainly for individuality, ordinary style is not necessary to customize, not to mention more than a week's time, it doesn't make sense!" clothing industry insiders said in an interview with reporters, at present, such as S, M, L and other sizes in the market, can meet the requirements of most people's dress fit.

The so-called "customized services", among them

There is not much to pay for it. Only with the customization of commodity specificity can we get the recognition of the market and users.

For example, the MI Adidas custom service of Trifolium is only pursued by young consumers because of its pursuit of fashion and personality. Expensive, high-end suits, wedding dresses, jewelry and other brand goods are considered to be custom-made because of their high value.

For example, Metersbonwe, which is the main product of "people's price", lacks customized service of commodity characteristics, which will not necessarily let the market and consumers pay for it.