Cambridge Shoes And Clothing Were Rated "Ten Star Shops", Will Lead The Terminal Experience.

In recent years,

Experienced from 1 of the flow of electricity supplier era to the 3 media business era.

When the traffic dividend is wiped out, the cost and revenue structure of the e-commerce channel is basically the same as that under the line, and the advantages and values under the line are beginning to be taken seriously.

After all, business is about consumer experience, and offline experience is the most important.

More and more brands are aware that retail will eventually return to the terminal, and they have abandoned the superstition of the electricity supplier.

In order to further enhance the image of the terminal and optimize the shopping experience and service of the terminal,

Launched the 2015-2016 annual Ten Star shop selection activities.

At present, the activity has entered the voting stage, the deadline for voting is June 30th, and the final result will be officially announced in August.

Polls as at 14:30 on June 27th

Effective training + team support to break through the terminal

At present, the terminal stores of shoes and clothing enterprises are facing difficulties such as poor sales promotion effect, low entry rate, poor promotion effect and so on. There is no effective and stable communication between terminals and consumers.

The reason behind it is the poor shopping experience.

In order to completely break the development dilemma faced by the terminal, Cambridge shoes and clothing have formulated a series of complete plans, while continuing to promote the integration strategy of shoes and clothing, we must continuously improve the terminal image and service quality from two aspects of quantity and quality.

Terminal image of shoes and clothing in Cambridge

First of all, Cambridge will start from team building, continue to improve the marketing supervision team, organize professional teams to conduct a full range of standard guidance on terminal operation throughout the country, including the display of stores, sales skills training and WeChat community operation.

Last year, Cambridge's marketing supervision team went to Guangzhou, Hunan, Nanchang and other regions. Relevant training was carried out in the above regions, and fine retail management was implemented.

This year, Cambridge national terminal elite charging training will continue.

Second, the visual effects of terminals will also be standardized and strengthened.

The company hopes to build a standard, clean terminal image, comfortable and clean terminal environment through the "thousand store side" terminal image standardization project.

The comfortable and convenient shopping experience is brought to consumers to enhance the brand's image and status in the consumer.

The selection of the ten big star shops is for the purpose of providing model samples for the general terminal stores.