Clothing Rental, The Next Outlet?

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With the coming of the era, the "shared economy" has risen in many fields. The rise of enterprises such as Uber, Airbnb and dipping has changed related industries worldwide.

But when shared economy comes to dress, can it also subvert tradition?

Industry development mode?

Organized by the sixteenth China Qingdao International Fashion Week Organizing Committee, the CHINA commune and Qilu Cultural Creative Industry Park hosted the "shared economy and fashion".

The Forum on industrial development was held in Qingdao, and domestic short term rental platform entrepreneurs, fashion buyers and venture capitalists participated in this forum, becoming a very important activity highlight during this fashion week.

Clothing rental, the next outlet?

Speaking of clothing leasing, in fact, is no stranger.

Most of the costumes and dresses that are used in performances, parties, and so on will be rented out and include some high-end wedding dresses.

The appearance of the clothing rental platform has laid a high cost performance fashion for the beauty loving sex. They no longer have to buy and buy every month or during the season changing, which greatly reduces the dressing cost of fashionable women, and forms a green circulation chain to contribute to green environmental protection.

It is understood that similar to most shared platform models in China, the renting platform originated from abroad.

Abroad, such a model has been relatively mature.

A typical American monthly rent renting website LETOTE, the quality of the clothing of the platform belongs to the middle class of the more moderate price, with designers participating in the guidance and collocation.

There are also RenttheRunway, a rented clothing website. According to the magazine, 85% of the women who attended Obama's second presidential inauguration attended the website, and 5 million women in the United States registered on the website.

Since the first half of 2015, the domestic rental platform has come into being. The rental platform, represented by beautiful rents, multi dress dream and clothes two or three, has opened the journey of Chinese fashion sharing.

Wu Xia, the founder of beautiful rent, said: "many girls seem to have a kind of new and loathing psychology towards beautiful clothes. When they are not buying it, they can not help but buy it with reluctantly.

Every time I go out, I don't know what to wear. I believe every woman has the same feeling.

Venture capitalists also expressed great interest in the prospect of the development of garment leasing. They believed that the short rental clothing platform had certain growth conditions in China, because sharing fashion became a popular trend. People paid more and more attention to dressing and dressing, and Internet information became more pparent and logistics was more efficient. At the same time, China's garment leasing had already formed a complete industrial chain, and the collection of these market factors also made clothing sharing possible.

From line to line

At the forum, Niu Hubing, chairman of the CHINA commune, Qilu culture and Creative Industry Park, introduced the exploration and reflection of the CHINA commune on the clothing rental industry, hoping to create a fashion version of Qingdao's "excellent step".

He said: "fashion and creative industries have always been the form of exploration and development of the CHINA commune. In 2014, we put forward the construction plan of Qingdao fashion designer's brand creative experience Valley, but it was temporarily shelved because of the immature conditions. At the beginning of this year, we saw the case of the Holland fashion library. Under the online rental business like renting books, plus more than a year's deliberation, we felt that all the conditions were quite suitable."

It is understood that at present, most domestic and foreign shared economic platforms rely on online Internet to obtain and bind customers with subsidies.

While Qingdao fashion designer's brand creative experience Valley takes the offline platform as the main body, with the help of stable flow of industrial parks and customer groups, it extends from offline to online to avoid larger capital investment.

In the concept of cattle and tiger soldiers, Qingdao fashion designer brand creative experience Valley is not only a clothing rental platform, through integration with the original format, it is also a platform for designers to incubate, brand publishing, fashion activities, catering services, and creative living offline.

"Small and beautiful"

Over the past few years, the development of the domestic textile and garment industry is facing great pressure, such as low domestic demand, fierce homogenization competition, and fast growth in production scale.

A large number of international brands in Italy, France and other countries can firmly occupy the high end of the clothing market with strong brand advantages and get high added value.

This phenomenon has made people realize that the core of the development of the garment industry lies in the designers. China needs to cultivate a high level and high capability designer group, thus realizing the leap from manufacturing to creation in China's clothing industry.

And the design with local characteristics is itself a model of "small and beautiful".

On the day before this forum, the fashion show of local brands with Chinese classical culture, which was designed by Qingdao native designers, was brilliant on the CHINA commune show.

Qingdao's local cheongsam brand "NMA Xiu Dan" has a good interpretation of the unique culture of cheongsam culture in the long history.

As a propagator of cheongsam culture, NMA Xiu Dan cheongsam is elegant or elegant, or light and elegant, or solemn and reserved, with various floral patterns, exquisite embroidery, and colorful cheongsam.

At the same time, another local brand in Qingdao, "ciino", has participated in the Qingdao international fashion week for many years. The design inspiration comes from Chinese traditional culture. From 2012 to 2015, the inspiration came from paper-cut, shadow puppet, ink and ink, and landscape culture.

The theme of this exhibition is "attitude".

According to designer Zhou Mingrong, the inspiration of this work comes from blue and white porcelain. The works start with the characteristics of the collar, sleeve, flap, pendulum and other elements on the beauty of the human body. With the restrained high style, it is filled with classic folding, stacking, folding, inserting, embroidery and other techniques. In this way, the graceful and unique sense of vision is constructed in the soft and soft economy. With the help of the blue and white blue with the ornament, modification and variation of the fashionable skin texture, an elegant and rich visual charm is achieved.

It is easy to see from this kind of show that as a traditional Chinese culture with a history of 5000 years, it still occupies a place in the trend of the new era.

Because of the cost constraints of workmanship and the fastidious nature of the occasion, national costumes are also very suitable for low-cost operations such as leasing.

At present, in order to create exclusive business platform for clothing designers, the CHINA commune Qilu cultural and creative industrial park has completed the design studio, providing guidance and resource support for original designers from various aspects such as capital, garment accessories, production technology, and market, so that designers can rest assured of relying on the platform, focusing solely on creative design, so as to create a batch of "small and beautiful" clothing brands.

Embracing the "light luxury era" requires ingenuity, the competition caused by technological progress and the demand of consumers for better products will push more designers to create more craftsmen's products.

Only in this way can enterprises survive better.

This is also the goal of the current supply side reform advocated by the state to increase variety, quality and brand.