How Should The Textile Instrument Industry Cope With Excess Capacity?

In recent years, all kinds of small

The mills began to go bankrupt, and small garments in parts of Hangzhou developed a lot of losses.

At present, the clothing processing enterprises in the village have been reduced from 900 to 500: "before making a dress earn 15 yuan, half of the profits."

At present, we earn up to 8 yuan, and get rid of rent, water and electricity, labor, and almost no profit.

Some factories only have one or two orders a week, making dozens of clothes, so it's too difficult to sustain them. "

In the past few years, the small workshops where the materials were processed were everywhere, including Peng Bu Wu fort, seven fort and other villages. Due to the low rent and convenient pportation, there were more than 1600 processing points quickly gathered.

At the same time, the number of garment enterprises in Hangzhou also increased from 1400 in 2005 to 2400 in 2010, and the number of garment workers increased from 140 thousand to about 300000 in 2010.

A farmer's house, 10.

At most 20 garment workers, the processing mode of Hangzhou garments started in the late 80s of last century, and the products were mainly exported and exported.

Before and after 2000, with the continuous expansion of the wholesale market in Sijiqing, Hangzhou, "hang Pao dress" quickly occupied the domestic market, and the "low and scattered" processing workshop also flourished.

At that time, clothing processing threshold was low, investment was small, and profits were relatively high.

In a short span of five years, a large number of resources flocked to five fort and seven fort to increase garment production more than doubled.

However, the market demand is limited. Around 2012, affected by the global economic downturn and the pformation of the electricity supplier mode, clothing orders began to decline year by year, and the processing workshop was the first to bear the brunt.

A set of data also shows that the traditional clothing industry is going through the cold winter: in 2014, Hangzhou's clothing enterprises above Designated Size finished sales value of 28 billion 500 million yuan, down 1.35% year-on-year, the first time negative growth occurred.

In 2015, the sales value of clothing enterprises in Hangzhou dropped by 0.77% again.

At the same time, according to the statistics of the Hangzhou Municipal Commission of letters, the total profit of garment enterprises has dropped by 39.65%, and there has been a 24% loss.

The extensive clothing manufacturing mode has obviously not adapted to the green and efficient development requirements, and eliminating backward production capacity has become the trend of the times.

In Hangzhou, with the "low and small" processing workshop gradually withdraw from competition, Xiaoshan, Yuhang and other places have produced new clothing processing cluster.

Different from the previous "fighting for each other", the new cluster has the advantages of resources, functions, services, radiation effects and so on, which is more suitable for the development of small and medium-sized enterprises.

Promoting informatization design and intelligent production has become a long-term goal.

From the above industry development trajectory to the present textile instrument industry, the shuffling period of textile instrument industry has arrived. Since the economic downturn in 2014, the textile instrument industry began to have a turning point, and the small and medium-sized textile instrument manufacturers that had been involved in the industry began to fail and vicious price war. Due to the simple production process and the large market demand, the industry has become a public capital to participate in the market. However, many small and medium-sized textile instrument manufacturers do not have deep technological accumulation and R & D capability.

From the above, the life cycle of small and medium sized garment processing workshop can be found, in the textile instrument industry's shuffling period, this kind of enterprise without core competitiveness will inevitably disappear in the future competition. Next, there must be an elimination period for the textile instrument industry. Then, how should the textile instrument industry face the problem of the shuffling period?

1, improve service quality and maintain old customers;

As a service industry, we strive to provide quality service for customers to solve the problem. This is the basic job responsibility of textile instrument enterprises. The standard has also been a high standard of industry service standard to guide the market, and strive to strengthen the maintenance of old customers and deal with problems.

2, improve product quality and speak with market feedback.

Product quality is the basis for enterprises to develop the market, good products can speak, and they will spread word of mouth for customers, so the textile instrument industry must strictly control the quality of the instruments in the production process, control the quality of the products and satisfy the customers.

3, enhance R & D and innovation capability;

21 the world is a world full of innovation. Innovation can make enterprises invincible. Therefore, textile instrument enterprises need to strengthen their ability of innovation and R & D, and keep pace with the changes and demands of this time.

4, strengthen marketing promotion and brand building.

Brand building is a priority strategy for enterprises to stand out in the market competition. The fundamental goal of textile instrument enterprise marketing is to build their own brand, build brand trust and maintain market stability.

Today, the standard group briefly introduces the above points. There is no doubt that there are a lot of details and solutions that can be deeply explored and analyzed. However, enterprises must establish this kind of service and innovation consciousness to fundamentally change the situation of price competition.