"Brand Youthful And Private Meeting" Held In Xiamen

Recently, the advertising group sponsored by the advertising group and the 360 promotion co - sponsored "brand youth private enjoyment" was held in Xiamen. 360 promoted more than 30 front-line brands from clothing, food and other industries to join together to explore new marketing ideas for brand preservation.

XiaMen Railway Station is a series of activities of brand younger generation following the successful holding of Beijing, Shanghai and Guangzhou. The activities cover the brand younger strategy, the sharing of classic cases, the insight after 90 and 95.

Taking a look at the series activities of "brand youthful and private enjoyment", it is easy to find that facing the increasingly young consumer market, the brand's younger generation should make products catch up with the consumption characteristics of new and new people from technological innovation and design upgrading. On the other hand, the information expressed in the products will be effectively pmitted to the target users in marketing, so that consumers can resonate with the brand through marketing, and enhance consumers' trust in the brand.

Only when products and marketing are synchronized, can the brand develop new vitality and grasp the trend of young consumption.

China's consumption structure is undergoing tremendous changes. The total number of post-90s has exceeded 2 hundred million. They are a generation growing up in the Internet. They are contributors to global consumption and the main force of brand communication.

They have been influenced by the Internet since childhood, and live in the environment that the Internet can cover. Search, online shopping, play games, space, brush micro-blog, watch videos, play live broadcast and so on. This network behavior basically covers the most important application of the Internet at the moment, and the 90 is the most active practitioner of the "network combination play".

In particular, online shopping is the most popular way of consumption, from clothing, food, daily necessities to electrical appliances, computers and so on.

The wave of brand aging has surged. In the face of the new rules of the game, all kinds of unexpected marketing behaviors have become a new way to help brands become younger.

In the apparel industry, the past shelf style shopping has changed into interactive and immersive shopping. In view of the differentiated needs and individual needs of consumers, clothing brand marketing has been implemented.

The strategy of visualization and brand entertainment not only focuses on brand building and brand assets accumulation, but also stresses the importance of sales in the process of brand management, and complies with the changes in consumer behavior, so that brand strategy can be extended and young.

"Understand us.

It is the basis for doing a good job in brand marketing, "Lu Yichuan, 360 promotion planning manager, said in his speech at the conference on" Internet + help brand younger ".

360 promotion based on the unique behavior chain big data, three-dimensional portrays the post-90 user portrait, according to its behavior characteristics and consumption habits, fully understand the thoughts of the post-90s, laying a solid foundation for precision marketing.

In addition, 360 promotion also uses 360 of its own IP incubator and mobile terminal social platform to diversify.

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With the star red people taking advantage of the situation, the movie and TV variety stir fry, the self-made IP implantation, the fan welfare interaction and so on, the rich and colorful marketing forms, take the pepper star live as the representative strong star and the strong interactive social live broadcast platform, enables the high-quality content, the sticky user to precipitate continuously, the content diversification, the marketing socialization has obtained the perfect presentation.

At the meeting, 360 promotion Lu Yichuan and everyone share deeply, "based on 360 user behavior big data analysis, we have carried on the full dimensional data analysis to the needs and habits of the 90s, and based on this, we formulated a more effective promotion strategy, using a comprehensive and multi angle promotion plan to achieve the classic case of brand younger."

For most of the 90s who are still studying, the ideal summer is heartless, fresh and interesting, enjoying the summer vacation.

In fact, many people prefer to stay at home and surf the Internet, watch TV and play games.

To this end, 360 promote interaction with consumers, giving birth to a sense of belonging and identity of the user's heart, and linking emotions with ties to the post-90s to make Sprite a good partner after 90, and truly achieve "flying heart."

The success of the series of brand younger activities has made a useful attempt to help the precision marketing of the brand enterprises.

As the leading Internet marketing platform in China, the 360 promotion combines the concerns of consumers with the selling points of products themselves, complying with the changes in consumer behavior of young consumers, so that brands and consumers can distance themselves from each other and help brands continuously develop their youthful vitality.

360 promotion of the future will integrate more high-quality resources, to bring more avant-garde Internet marketing new ways for customers.